facebook’s pixel and social media marketing

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Many company’s, business owners and marketing departments that have a presence on Facebook do not have the pixel installed on their website [we know this to be true because we use this as part of our analysis to find Facebook Marketing Clients]. Many companies may just not be aware of the pixel and of how to actually set it up. If some are aware they may not thing it is worth the hassle to learn all that needs to be learnt in order to get it installed and working in order to use Facebook Marketing Agency Strategies within their business operations.

However, smart business owners and expert marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you need the Facebook pixel to be installed whether they set it up themselves or whether they choose to work with a third party company.

Facebook’s pixel installation on a company website is a key component when it comes to answering the question “How to use Facebook for business marketing”; note that the pixel installation is free and if the business is not technically inclined, a social media and search engine marketing agency such as Capid Houser can always install the code for any business they work with. The installation will be included within the Digital Marketing Makeover program.

To continue the discussion here is just but one reason why companies will get best out of their go to marketing social media marketing and advertising plans to give justification as to why organisations all over the world are engaging in strategic social media and facebook marketing for lead generation, brand build and revenue generation that stems from sales of products and services.

Create Of Facebook Custom Audiences.

With the Facebook platform there is an audience targeting tool which when used in sync with a top level business strategy will prove to be extremely useful as it enables companies to really focus in on the type of customer that they target with ads, the targeting will all be based on various factors such as customer’s location, their age, gender, interests, hobbies, and so much more.

Now with the use of the pixel, and bear in mind that this is not used in isolation but it is used in direction relation to the company’s top level business development strategy and therefore allow companies to take customer targeting to the next level. Companies are now able to target [as we do as a part of the Digital Marketing Makeover program] who have previously visited the company website, so marketers know that they are writing marketing messages for those who have already experienced the company in some way as they have already visited specific pages on the company website.

facebook business digital marketing

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With the widepsread use of the internet that has been seen to seemingly come into contact with [almost] all areas of our lives; it is interesting to see how there has been a shift in marketing strategy development in general that is towards the increasing amount of important that is being placed upon that of marketing and advertising to that of connecting with existing clients and generating leads using the digital realm – in other words using digital marketing strategy development as a key component in the top level business strategy of the business or organisation in question, now even within the digital marketing aspect of business development there have been changes when it comes to …

  • Reputation Management Marketing

  • Search Engine Marketing

  • Video Marketing

  • Social Media Marketing

  • Email Marketing

It is important to note that the reference to the terms above are that which we describe as Digital Marketing Sub Channels. With that said; it is indeed interesting to see how there has been a shift in marketing and advertising to that of connecting with clients using [some of] the Digital Marketing Sub Channels. In viewing them as seperate entities [Marketing Channels] as we do here at Capid Houser allows us to more effectively effect the promotion of products and services to end user clients that have been identified and classified by the business in question or following our preliminary research as a key component of the Digital Marketing Makeover process.

We at Capid Houser offer services within the above digital marketing channels and in recent months we have been putting more efforts into getting clients moving with the social media marketing agency as there are so many ‘dead facebook business pages out there that in fact are not serving any real purpose in terms of getting more clients through the door for their respective companies and; generating additional revenues.

When we speak of Digital marketing in terms of Business Strategy Development it is of course but one aspect of what we call Channel Marketing or put another way; one path that a company uses to actually get into contact with the end user customer, as mentioned above we refer to this as a Digital Marketing Sub Channel and the most appropriate sub channel to use will only be determined after we have gone through the marketing segmentation exercise in order to get really clear when it comes to the “Who” we are marketing our products and services to.

There are various parameters that we can use in order to execute the market segmentation of our customers and when it comes to the Digital Marketing Sub Channels that we are able to make use of to connect with clients there are of course many but for arguments sake here are but a few …

  • Pay Per Click
  • Cost Per Action
  • Search Engine Marketing
  • Reputation Management
  • Video Marketing
  • Podcasting
  • Social Media Marketing
  • Youtube

… and of course; the list could go on and on. But the focus is on that of Social Media Marketing and when we segment this aspect of Digital Channel Marketing we come to the place on the internet that billions of people on the planet are spending their time and that is Facebook.

It stands to reason that if their are so many people congregated in one place, all giving their opinions and buying preferences then this is actually a goldmine for businesses to connect with their prospective clients. No matter where you are in the evolution of your business, you are advised to take a look at the place that Facebook Marketing has to play in your business.

chatbots as part of digital marketing strategy

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Within the digital marketing field things are progressing and moving at a rapid pace; when it comes to interfacing with the customer at the company website – conversational marketing with the use of ChatBots which has Artificial Intelligence technologies at its core is on the rise. We here at Capid Houser are in line with the power that Strategic AI ChatBot Marketing can bring to the implementation of the marketing strategy of any business.

One of the wonderful aspects of using conversational marketing with Chatbots is that they only get activated when a person arrives at the website that the ChatBot has been installed on. At this point in time the business can interact with customers no matter what time of day it may be.

Preprogrammed automatic responses can me made to do so many things for any company as an example users can be shown a restaurant menu or a list of services that a beauty salon may have on offer. The action can be triggered by various keywords or triggers that can be used to initiate multi topic discussions, these conversation can be programmed to get right to the bottom of issues that the customers may be experiencing.

Understand the problem, queries or issues that customers are experiencing will assist the company in understand the customer more deeply and therefore refine the business development strategy than in turn will be used to gain more customers and generate incremental revenues.

ChatBots are here to stay – as they can be intelligently utilised to increase the amount of customer interaction, answering questions and from a process driven point of view review all responses and then after careful analysis refine marketing development.

This is how the current digital marketing strategies are being played out and when it comes to dealing with customer support – chatbots are an excellent way to handle this necessary part of any business operations. Using ChatBots for customer service queries can push clients down into the sales pipeline and lead to revenue generation.

With customer support in mind and linking this back to digital marketing content generation and publication that in turn brings customers to the company website will assist the company in gaining the maximum return on the investment made in terms of digital marketing.

So the thing to do is to develop a coherent online marketing strategy – uniting all social and search engine marketing channels to drive traffic to the marketing chatbot with a view to engaging the customer and enhancing the view of the company’s brand, products and services.

Again – it is wise to carefully and strategically place ChatBots on specific pages on the company website; in this way we are able to grab customers attention and generate as many ChatBot initiated conversations as possible.

chat bot marketing

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Digital Marketing Strategy Development continues to grow and progress along with the other technological advancements we see around us in society. When it comes to Business Development and Branding Company websites play a central role in our we interface with customers as in the vast majority of cases, customers will form a view of us based on the interaction they have with our website along with the content that they read and consume both on our business website and on other blogs, press releases and of course via social media. We have seen an evolution of ways in which to capture website visitor’s attention and one of the latest innovations is in the form of Chat Bot Agents that are based on artificial intelligence technologies that actually learn user behaviour and makes adjustments accordingly.

Capid Houser’s ChatBot Marketing Agency service offering has been developed in order to stay current and relevant in relation to market movements, not that we change our strategies based on every market movement but we can see that with Facebook and other major corporations putting major strategy efforts into Conversational Marketing With Robots that this form of marketing is set to grow over the coming years; and it our goal to bring the best world wide ground breaking technologies to our customers.

ChatBots are indeed the future of marketing and some of what Capid Houser’s service offering provides is as follows …

  • Completely Custom Designed
  • Provides Industry Specific Options
  • Builds A Database Of Website Visitors
  • Provides Marketing Analysis Of User Interaction
  • Fits Into Business Strategy Plans

… and with the Chat Agent on hand 24 hours a day, 7 days a week interfacing with every website visitor the business is able to fully benefit from all of the Search Engine & Social Media Marketing efforts by maximising customer engagement and carefully guiding clients through the marketing funnel, again we stress that all of the decision matrix paths are designed and based around the core business strategies that have been deployed by the corporation in question.

Indeed, it is the consultative approach that we take when we design, develop and execute chatbot marketing agents for clients that will enable the company to add an extra dimension to its Digital Marketing Strategy Execution efforts. With the rapid rise in messenger apps like Whatsapp and Facebook messenger, ChatBot marketing is well set to be a major component of business growth as we continue in 2019 and beyond as more and more of marketing is based around the company website; as an example in the case of a restaurant food service establishment this could be accomplished in the form of reviewing results of customer choices that are made via the ChatBot in terms of food choices; this could culminate in refining and defining food and drink menus.

In terms of Real Estate & Lettings Agencies we find that ChatBots Bots are well and truly poised to provide massive assistance in terms of customer support and segmenting those searching for properties into market classifications e.g. Looking for apartments, Landords wanting to purchase, Buy To Let business people etc, etc. All of this can be accomplished and also make use of Real Estate Chatbots for Lead Capture which will allow the property company to focus in on acting on the actual intentions of the customers which would have all been captured seemlessly by the Real Estate Agents Marketing ChatBot that would have been programmed to act in accordance to that which is needed by the specific property sales, renting, lettings or investing company.

No matter what stage of Digital Marketing Strategy & execution a company finds themselves in, the fact remains that Artificial Intelligence & ChatBbots set to continue to shape what will be the future of website customer interaction which will in turn feed into business strategy and that of digital [search engine & social media] marketing development. What some terms as conversational or ChatBot Marketing for Customer Service is definitely here to stay and as soon as companies get their 24 x 7 ChatBot Agent working for them the better as it will serve to provide a competitive advantage in the market place, but more importantly serve to develop more targeted products and services through the use of the analytics data provided along with higher levels of customer service which, in the end is that which a company exists !

effective facebook digital marketing strategy development

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We here at Capid Houser of course make use of digital marketing as a key component of the go to market strategies that will be developed when working with a client, in executing the digital marketing [search engine and social media] aspect of the company’s marketing – effective facebook digital marketing strategy development will be a part of the marketing funnel that will be developed to guide customers from strangers to paying customers.

Now, when people look to Hire a Digital Marketing Company such as ours in order to develop and execute strategic facebook marketing campaigns; we always explain that the thing or object that we call a pixel is actually a description of that which is probably Facebook’s Advertising platform’s most powerful feature for those wishing to use it for marketing purposes. The pixel carries out many different and varied functions such as tracking what website visitors actually do and; it has been designed to work with all computing devices i.e. desktops, laptops, smart phones and tablets as well as functioning via all IP addresses.

Once a website visitor has been connected with the pixel – just by visiting the website using their favourite browser, now as we will implement; as the business executes a marketing campaign based on the previous website visitors then they will be able to rest assured that their marketing messages will be shown to those website visitors one of the great thing is that it does not matter whichever computing device they happen to be using, also from a geographical perspective the advertisements can be show to them too. Here we have looked to classify various topics in relation to Facebook Ads in order to make them as effective as any marketer would like them to be.

One : The business targets a warm or hot audience

Unlike cold audiences, it is easier for warm or hot audiences to convert because they already know they brand or business. It is a fact that very few of those who visit any company’s website for the first time will actually go on to purchase goods and services on that specific first occurrence. It is for this reason that we now make use of that which we call retargeting – these are used within specific advertising campaigns and the for sure assist in providing the business with more chances of those website visitors turning into paying customers.

Two : Expand the scope of the business brand

On the second point of contact with your business in my work as a digital marketing strategy consultant we know that prospects or leads may start opening themselves to your business. They may not be ready to buy from you yet, but slowly they are becoming more aware of your brand. At this stage, they are in the middle of your sales funnel (consideration stage). By carefully presenting marketing messages to customers over and over again, marketers are then able to move customers down through the marketing funnel – by definition this will mean that customers are then more susceptible to making purchase decisions.

And so in conclusion, if any company in question chooses to develop and execute their own Digital [Search & Social Media] Marketing Strategies; we are confident that by making use of the tips providing above, any digital marketing campaign will be more effective and will results in the business in question getting the maximum out of its chosen go to market campaigns.

Gamification for Marketing

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With the need for a fun, interactive approach to learning, gamification rises to the occasion. Whether it’s school based, or used for learning techniques in a trade, gamification takes an in-depth look at the different aspects of the techniques used for a particular area, and compares these techniques to easy-to-understand game references, making them much easier to understand and aiding in the overall comprehension of the subject. This Digital Marketing Agency article will serve as a gamified tutorial for marketing strategies, and hopefully aid in your comprehension of the overall foundation that new marketing techniques are based off of. To start, we will compare marketing to a fishing game, in which the user uses a fishing pole and bait in order to reel in and ultimately catch a fish.

Step 1: Bait (Create interest) :

The first step to any successful social media marketing agency campaign for a new product or service is to create interest in (or bait) new potential customers. By casting a line into the customer pool with bait such as advertisements or word of mouth, you create potential customers that are interested in learning more about your product or service. This is incredibly important, since without interest your product or service will ultimately fail.

Step 2: Wait (Allow time for the bait to attract attention) :

If customers are not immediately drawn to the bait that you have cast, there needs to be a waiting period. It is important to continue persevering onwards when launching a new product or service, as there are multiple ways of baiting customers. The initial bait, or advertisements, only reaches the audience that has viewed the advertisement. After this initial bait, the customers tend to talk about current products and services on the market, leading to other potential customers’ attraction to your product through word-of-mouth.

Step 3: Reel (Once you have attention, attract the customer) :

When you have gained the attention of a customer, it is time to reel them in. This is done in a few ways, such as allowing the customer access to an online website where they are able to read reviews and more information about the product. When this website has been made user-friendly, the customer feels at-ease with the product, and when the customer is satisfied with the knowledge they have about the product or service, it is time to catch them!

Step 4: Catch (The customer purchases the product or service) :

The fourth step is the goal that every other step has been leading to. Once the customer has gained sufficient knowledge about the product or service, it is time to pull them into the boat (or your customer base.) An informed customer is a happy customer, so make sure there are plenty of outlets for the customer to gain more information about your product or service. Once you have achieved a sale, continue baiting other customers, as well as the customer that you have already gained. It is a good business strategy to have a product or service that customers will want to re-visit and buy again, because your overall revenue stream is substantially increased.

Hopefully this guide as a part of our Social Media Marketing Agency methodology furthered your understanding of the basis of all marketing techniques. Bait, wait, reel and catch the customer to make a sale, and your marketing technique has effectively worked!

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Social Media Marketing Education

website ranking report

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Capid Houser’s Digital Marketing Agency’s Detailed & Comprehensive Website Ranking Report will analyse your Company’s Website Pages along with that of your main competitors. The criteria that we use for your competitors is based on Keyword Research & Search Behaviour – i.e. the keywords that users, clients and potential clients are typing into the search engines to look for the products, services and related content that your company sells into the marketplace.

Our research personnel will produce in a comprehensive report detailing a raft of different measures that are likely to affect the Search Engine Optimisation and therefore the ranking of your business website in the major Search Engines (Google, Yahoo, Bing).

After making a detailed analysis of various factors taken from the top 10 ranking websites a gap analysis data report is generated. It is from the written instructions given within this report that the business will be able to take specific action steps to bring the pages in line with those business websites that have been found to be ranking higher.

It stands to reason that a detailed analysis of a company website should be something that is high on the marketing agenda as is the use of a Socia Media Marketing Agency – why ? If your competitors are ranking higher that your business website in the search engines for that which your clients are searching for, they will capture the leads that will turn into clients and revenue. The more leads that any business can engage will by definition means that more customers will come into the digital marketing funnel of the business.

Get Analysis Report

It is down to the fact that we perform a detailed analysis of the top ranked sites in the search engines – your competitors ! that will put your business website in a position to make specific changes in order to start to increase the amount of visitors to your business website. These visitors in turn convert into customers. Send Your Details and we’ll get back to you re. your competitive analysis reporting of your website

mobile coupons for business

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Billions of paper based coupons are redeemed every year, coupons are a proven method of communicating with clients and delivering marketing messages. In all major stores you will see coupons on sale as customers are constantly on the lookout for scratch cards and prizes that can be won in exchange for the small price paid for the coupon. With the rise of the use of Smart Phones & Mobile Devices the marketing channel of using Digital Coupons are being incorporated into the business strategies of corporations large and small.

Customers have already been conditioned to purchasing coupons and due to the fact that customers always have their mobile phones with them, businesses do not have to face the problem that paper based coupons come with i.e. being lost and left at home thereby leading to a relatively low redemption rate. Think of the extra revenues that you can generate for your company by adopting a strategic digital coupons marketing strategy !!

You will increase the level of engagement between customers and your company as they flock to win some of the prizes and offers that are made readily available due to the coupons being useable via their mobile phones.

Gain a competitive advantage over your competitors by making use of digital marketing coupons.

The time to begin your Digital Coupons Marketing Strategy is today as the the use of Smart Phone & Mobile Devices continue to rise.

digital marketing for cosmetic surgery industry

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With more and more of the population becoming increasing aware of and motivated to do something about the way that they look; cosmetic surgery treatment is a topic that is extensively researched by prospective clients using the internet [this can be readily determined by executing some top level search engine based keyword research]. Those who are looking to undergo a particular Cosmetic Surgery Procedure will most often commence by performing some research using the major search engines and will take a look at customer [google] reviews and recommendations but with that said; perhaps more importantly prospective cosmetic surgery patients  will [as mentioned above] turn to the major Search Engines typing in specific keywords such as …

  • Breast Reduction

  • Facelift (rhytidectomy)

  • Breast Enhancement Surgery

  • Laser Fat Removal

  • Nose Reshaping

… and this list can be made to be much more extensive extensive than that which we have listed here. Now when it comes to Digital Marketing for Plastic Surgeons; typically the person searching for information will start by keying in the name of a town (Bristol, London, New York, Toronto) which will be appended to the plastic surgery procedure in question. Now assuming the individual reading this were the owner or staff member of a cosmetic surgery practice; the question that we’d like to pose is …

“when prospective clients search for the services that your cosmetic and/or plastic surgery centre has to offer, do they find your business website ?”

To continue this discuss in relation to Online Marketing for Doctors & Medical Practices; it is clear that the internet has become the main communications tool for the target market customers for Doctors, Dentists, Chiropractors, Plastic Surgeries, Chiropodist and so on and so forth – therefore this makes the internet a viable marketing channel through which medical businesses are able to communicate with clients and share news and information about their product and services, this means using a Digital Marketing Agency which will be able to publish the very best regarding the company’s cosmetic plastic surgery practices for all to see; remember that quality content will pull customers into the medical business’ marketing funnel.

This highlights the need for the Importance of Internet Marketing for Medical Professionals as the digital marketing agency will be able to perform ongoing keyword research along with with social media discussion point and use these as the basis for creating and publishing content on behalf of the Dentist, Chiropractor, Doctor, Plastic Surgeon and Chiropodist. Now we have discussed but one form of the Strategic Digital Marketing Process For The Healthcare Profession above that we here at Capid Houser would indeed make use of in order to build a coherent Digital Marketing Plan any cosmetic surgery practice, here it is important to note that Local Buzz Marketing would also play a major part of the overall jigsaw puzzle which would again be based on ongoing Search Engine & Social Media Networks research.

Indeed the amount of Social Media Marketing Agency activity has many implications when it comes to effective marketing for any healthcare professional business or organisation, it means that you are able to interact with clients using this particular marketing channel [or method for communicating with target market customers). The days of Yellow Pages or Newspaper advertising that had the effect of filling many businesses with patients who happen to be looking for plastic surgery services have gone. Are you looking to take full advantage of health care cosmetic surgery Digital Marketing Agency Processes and Social Media Strategies in your practice ?