chatbots as part of digital marketing strategy

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Within the digital marketing field things are progressing and moving at a rapid pace; when it comes to interfacing with the customer at the company website – conversational marketing with the use of ChatBots which has Artificial Intelligence technologies at its core is on the rise. We here at Capid Houser are in line with the power that Strategic AI ChatBot Marketing can bring to the implementation of the marketing strategy of any business.

One of the wonderful aspects of using conversational marketing with Chatbots is that they only get activated when a person arrives at the website that the ChatBot has been installed on. At this point in time the business can interact with customers no matter what time of day it may be.

Preprogrammed automatic responses can me made to do so many things for any company as an example users can be shown a restaurant menu or a list of services that a beauty salon may have on offer. The action can be triggered by various keywords or triggers that can be used to initiate multi topic discussions, these conversation can be programmed to get right to the bottom of issues that the customers may be experiencing.

Understand the problem, queries or issues that customers are experiencing will assist the company in understand the customer more deeply and therefore refine the business development strategy than in turn will be used to gain more customers and generate incremental revenues.

ChatBots are here to stay – as they can be intelligently utilised to increase the amount of customer interaction, answering questions and from a process driven point of view review all responses and then after careful analysis refine marketing development.

This is how the current digital marketing strategies are being played out and when it comes to dealing with customer support – chatbots are an excellent way to handle this necessary part of any business operations. Using ChatBots for customer service queries can push clients down into the sales pipeline and lead to revenue generation.

With customer support in mind and linking this back to digital marketing content generation and publication that in turn brings customers to the company website will assist the company in gaining the maximum return on the investment made in terms of digital marketing.

So the thing to do is to develop a coherent online marketing strategy – uniting all social and search engine marketing channels to drive traffic to the marketing chatbot with a view to engaging the customer and enhancing the view of the company’s brand, products and services.

Again – it is wise to carefully and strategically place ChatBots on specific pages on the company website; in this way we are able to grab customers attention and generate as many ChatBot initiated conversations as possible.

chat bot marketing

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Digital Marketing Strategy Development continues to grow and progress along with the other technological advancements we see around us in society. When it comes to Business Development and Branding Company websites play a central role in our we interface with customers as in the vast majority of cases, customers will form a view of us based on the interaction they have with our website along with the content that they read and consume both on our business website and on other blogs, press releases and of course via social media. We have seen an evolution of ways in which to capture website visitor’s attention and one of the latest innovations is in the form of Chat Bot Agents that are based on artificial intelligence technologies that actually learn user behaviour and makes adjustments accordingly.

Capid Houser’s ChatBot Marketing Agency service offering has been developed in order to stay current and relevant in relation to market movements, not that we change our strategies based on every market movement but we can see that with Facebook and other major corporations putting major strategy efforts into Conversational Marketing With Robots that this form of marketing is set to grow over the coming years; and it our goal to bring the best world wide ground breaking technologies to our customers.

ChatBots are indeed the future of marketing and some of what Capid Houser’s service offering provides is as follows …

  • Completely Custom Designed
  • Provides Industry Specific Options
  • Builds A Database Of Website Visitors
  • Provides Marketing Analysis Of User Interaction
  • Fits Into Business Strategy Plans

… and with the Chat Agent on hand 24 hours a day, 7 days a week interfacing with every website visitor the business is able to fully benefit from all of the Search Engine & Social Media Marketing efforts by maximising customer engagement and carefully guiding clients through the marketing funnel, again we stress that all of the decision matrix paths are designed and based around the core business strategies that have been deployed by the corporation in question.

Indeed, it is the consultative approach that we take when we design, develop and execute chatbot marketing agents for clients that will enable the company to add an extra dimension to its Digital Marketing Strategy Execution efforts. With the rapid rise in messenger apps like Whatsapp and Facebook messenger, ChatBot marketing is well set to be a major component of business growth as we continue in 2019 and beyond as more and more of marketing is based around the company website; as an example in the case of a restaurant food service establishment this could be accomplished in the form of reviewing results of customer choices that are made via the ChatBot in terms of food choices; this could culminate in refining and defining food and drink menus.

In terms of Real Estate & Lettings Agencies we find that ChatBots Bots are well and truly poised to provide massive assistance in terms of customer support and segmenting those searching for properties into market classifications e.g. Looking for apartments, Landords wanting to purchase, Buy To Let business people etc, etc. All of this can be accomplished and also make use of Real Estate Chatbots for Lead Capture which will allow the property company to focus in on acting on the actual intentions of the customers which would have all been captured seemlessly by the Real Estate Agents Marketing ChatBot that would have been programmed to act in accordance to that which is needed by the specific property sales, renting, lettings or investing company.

No matter what stage of Digital Marketing Strategy & execution a company finds themselves in, the fact remains that Artificial Intelligence & ChatBbots set to continue to shape what will be the future of website customer interaction which will in turn feed into business strategy and that of digital [search engine & social media] marketing development. What some terms as conversational or ChatBot Marketing for Customer Service is definitely here to stay and as soon as companies get their 24 x 7 ChatBot Agent working for them the better as it will serve to provide a competitive advantage in the market place, but more importantly serve to develop more targeted products and services through the use of the analytics data provided along with higher levels of customer service which, in the end is that which a company exists !

Gamification for Marketing

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With the need for a fun, interactive approach to learning, gamification rises to the occasion. Whether it’s school based, or used for learning techniques in a trade, gamification takes an in-depth look at the different aspects of the techniques used for a particular area, and compares these techniques to easy-to-understand game references, making them much easier to understand and aiding in the overall comprehension of the subject. This Digital Marketing Agency article will serve as a gamified tutorial for marketing strategies, and hopefully aid in your comprehension of the overall foundation that new marketing techniques are based off of. To start, we will compare marketing to a fishing game, in which the user uses a fishing pole and bait in order to reel in and ultimately catch a fish.

Step 1: Bait (Create interest) :

The first step to any successful social media marketing agency campaign for a new product or service is to create interest in (or bait) new potential customers. By casting a line into the customer pool with bait such as advertisements or word of mouth, you create potential customers that are interested in learning more about your product or service. This is incredibly important, since without interest your product or service will ultimately fail.

Step 2: Wait (Allow time for the bait to attract attention) :

If customers are not immediately drawn to the bait that you have cast, there needs to be a waiting period. It is important to continue persevering onwards when launching a new product or service, as there are multiple ways of baiting customers. The initial bait, or advertisements, only reaches the audience that has viewed the advertisement. After this initial bait, the customers tend to talk about current products and services on the market, leading to other potential customers’ attraction to your product through word-of-mouth.

Step 3: Reel (Once you have attention, attract the customer) :

When you have gained the attention of a customer, it is time to reel them in. This is done in a few ways, such as allowing the customer access to an online website where they are able to read reviews and more information about the product. When this website has been made user-friendly, the customer feels at-ease with the product, and when the customer is satisfied with the knowledge they have about the product or service, it is time to catch them!

Step 4: Catch (The customer purchases the product or service) :

The fourth step is the goal that every other step has been leading to. Once the customer has gained sufficient knowledge about the product or service, it is time to pull them into the boat (or your customer base.) An informed customer is a happy customer, so make sure there are plenty of outlets for the customer to gain more information about your product or service. Once you have achieved a sale, continue baiting other customers, as well as the customer that you have already gained. It is a good business strategy to have a product or service that customers will want to re-visit and buy again, because your overall revenue stream is substantially increased.

Hopefully this guide as a part of our Social Media Marketing Agency methodology furthered your understanding of the basis of all marketing techniques. Bait, wait, reel and catch the customer to make a sale, and your marketing technique has effectively worked!

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CapidHouser.com Digital Marketing Social Media Agency © 2018 All rights reserved.

Social Media Marketing Education

website ranking report

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Capid Houser’s Digital Marketing Agency’s Detailed & Comprehensive Website Ranking Report will analyse your Company’s Website Pages along with that of your main competitors. The criteria that we use for your competitors is based on Keyword Research & Search Behaviour – i.e. the keywords that users, clients and potential clients are typing into the search engines to look for the products, services and related content that your company sells into the marketplace.

Our research personnel will produce in a comprehensive report detailing a raft of different measures that are likely to affect the Search Engine Optimisation and therefore the ranking of your business website in the major Search Engines (Google, Yahoo, Bing).

After making a detailed analysis of various factors taken from the top 10 ranking websites a gap analysis data report is generated. It is from the written instructions given within this report that the business will be able to take specific action steps to bring the pages in line with those business websites that have been found to be ranking higher.

It stands to reason that a detailed analysis of a company website should be something that is high on the marketing agenda as is the use of a Socia Media Marketing Agency – why ? If your competitors are ranking higher that your business website in the search engines for that which your clients are searching for, they will capture the leads that will turn into clients and revenue. The more leads that any business can engage will by definition means that more customers will come into the digital marketing funnel of the business.

Get Analysis Report

It is down to the fact that we perform a detailed analysis of the top ranked sites in the search engines – your competitors ! that will put your business website in a position to make specific changes in order to start to increase the amount of visitors to your business website. These visitors in turn convert into customers. Send Your Details and we’ll get back to you re. your competitive analysis reporting of your website

mobile coupons for business

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Billions of paper based coupons are redeemed every year, coupons are a proven method of communicating with clients and delivering marketing messages. In all major stores you will see coupons on sale as customers are constantly on the lookout for scratch cards and prizes that can be won in exchange for the small price paid for the coupon. With the rise of the use of Smart Phones & Mobile Devices the marketing channel of using Digital Coupons are being incorporated into the business strategies of corporations large and small.

Customers have already been conditioned to purchasing coupons and due to the fact that customers always have their mobile phones with them, businesses do not have to face the problem that paper based coupons come with i.e. being lost and left at home thereby leading to a relatively low redemption rate. Think of the extra revenues that you can generate for your company by adopting a strategic digital coupons marketing strategy !!

You will increase the level of engagement between customers and your company as they flock to win some of the prizes and offers that are made readily available due to the coupons being useable via their mobile phones.

Gain a competitive advantage over your competitors by making use of digital marketing coupons.

The time to begin your Digital Coupons Marketing Strategy is today as the the use of Smart Phone & Mobile Devices continue to rise.

digital marketing for cosmetic surgery industry

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Cosmetic surgery treatment is a thing that is extensively researched by prospective clients using the internet. Those looking to undergo Cosmetic Surgery treatments start by searching online looking at customer reviews and recommendations but perhaps more importantly they will turn to the major Search Engines typing in specific keywords such as …

  • Breast Reduction

  • Breast Enhancement Surgery

  • Laser Fat Removal

  • Nose Reshaping

… and this list can be made to be extensive; typically with the name of a town (Bristol, London, New York, Toronto) appended. The question is, when prospective clients search for the services that your cosmetic and/or plastic surgery centre has to offer, do they find your business website ?

The internet has become the main communication tool for many of your target market customers, therefore this makes the internet a viable marketing channel through which businesses are able to communicate with clients and share news and information about their product and services, this means using a Digital Marketing Agency and publishing the very best regarding your cosmetic surgery practices for all to see; remember that quality content will pull customers into your marketing funnel. We discuss one form of the Digital Marketing Process above that we use to build your cosmetic surgery practice, here it is important to note that Local Buzz Marketing is one part of the overall jigsaw puzzle.

Indeed the amount of Social Media Marketing Agency activity has many implications for your business, it means that you are able to interact with clients using this marketing channel. The days of Yellow Pages or Newspaper advertising that had the effect of filling your business with clients looking for plastic surgery services have gone. Are you looking to take full advantage of Digital Marketing Agency Processes and Social Media Strategies in your business ?

sms text message marketing

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We work with businesses on a consultative basis in order to identify where the use of SMS Text Message Marketing fits into their overall business strategy. With more and more of your business’ end user clients making use of their Mobile & Smart Phones often 24 hours a day, this serves to become a very effective marketing channel for getting information, messages, special deals and reminders to clients. This is effective marketing and for many business the use of SMS & Text Message Marketing as a part of their business strategy can lead to happy customers and increased revenues.

ou need to be making use of Mobile SMS Marketing so that you can keep in touch with your clients. This is not about jumping on the latest fad but it is about making sure that you make use of the today’s technology trend so that you can stay ahead of the competition. If you have a business you are already using marketing channels, SMS Text message marketing should be used in conjunction with other marketing means as an enhancement so that you can strengthen your ties with customers.

It is often tempting to continue doing what we have done in the past in our business, e.g. using the more traditional means of getting in touch with clients such as flyers, print coupons, radio and newspaper advertising. As a business owner do not let let technology stand in your way, we are here to help your business. We can have your text campaigns identified and setup with haste so that you can get on with what you do best and that is running your business.

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CapidHouser.com Digital Marketing Social Media Agency © 2018 All rights reserved.

Social Media Marketing Education

Using Twitter Strategically For Marketing

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With its wide reach and the variety of users, businesses, customers and differing marketing sectors that it hosts, marketers have turned to twitter because if used in a strategic manner it can prove to be extremely viral and the only cost to any marketing campaign will be in the form of content creation [images, videos, tweets] and analysis. With that said, getting results from any marketing campaign execution may not be as easy as it seems on the surface. Using twitter from a strategic marketing perspective will help companies maximize their use of twitter for business, branding, product and services promotion purposes.

Here are a few tips to assist in marketing & promoting one’s business strategically on twitter …

Track keywords : Some keywords on twitter grab more attention than others. Therefore, it is very important that you identify these popular keywords and use them in your tweets. Twitter keywords will grab the attention of potential and existing customers. Use those searches to your advantage.

Save and reuse popular tweets : Saving and reusing popular tweets is a good way to market on twitter. This can be achieved by saving those tweets that sent traffic to your website and drove your bandwidth outside the realm of probabilities. At times, some people who are interested may not have seen the tweet the first time.

Add followers : This is a good way of using twitter strategically for marketing as it will help you find new people to expose your product or service to. Before adding followers, it is important that you decide on a niche [or market sector] and then look for key targeted market sectors to communicate with. Follow the key influencers in your market sector and then start following some of their followers.

It is also a good practice to follow back anyone who follows you but with some obvious exceptions. Doing this will slowly but surely increase your followers. Tools like WeFollow and Twellow can help you find like-minded people to follow on twitter.

Keep it social : Always remember that twitter is not a classified posting site and you cannot use it to post ads per se but one can of course use the advertising platform and provide quality content to lead prospects through a specific marketing funnel. Your account can be terminated if is found out that you are using it for spamming purposes. Therefore, focus on providing information, latest news, and useful updates.

Strategic Tweeting : One question that we often pose to clients in seminars and workshops is “what is the best time of the day to tweet” ? to which we receive various fixed times; the answer is “it depends”. To determine the answer to this question will necessitate …

  • posting content using varying hashtags
  • post related subject matter
  • monitor engagement

… based on the complex interaction of all three above – we will come up with just when is the best time[s] of the day to tweet. This of course will continue to change as the market [needs of the customer] changes along with that which is in the news.

Build relationships to establish trust : Remember that people are far more likely to buy from someone they know and trust. Make friends first and then offer your products or services after establishing a relationship with your followers.

The strategic tweeting, following, connecting with influencers, keeping things social and other [what we consider to be] twitter marketing fundamentals are all part of Capid Houser’s Digital Marketing Makeover service offering. This works in conjunction with other aspects of social media marketing, video marketing, image marketing as well as search engine marketing all designed to promote and marketing companies along with its brand, products and services.

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CapidHouser.com Digital Marketing Social Media Agency © 2018 All rights reserved.

Social Media Marketing Education

digital marketing return on investment

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As we are well and truly in the age of Digital and Social Media Marketing which of course includes many sub Digital Marketing channels such as …

  1. Video Marketing
  2. Email Marketing
  3. Blogging
  4. Article Marketing
  5. Podcasting

… and more; which in many cases has been seen to leave behind the use of that which was deemed to be the more traditional forms of marketing such as Radio, Television, Yellow Pages, Newspapers, Flyers, Billboards and Magazines.

Take the case of when a company invests a significant amount of money in getting an ad posted on a billboard on say one of the main roads in a particular city. hundreds of even thousands of cars may drive past that ad within any given day and from that quantity of individuals the company is betting that there will be some people interested in the products and/or services behind marketed. The message of the billboard may prompt some people to call a phone number, send in an email or maybe visit a nearby store and make a direct purchase. Of the purchases made locally one can never really determine if those purchases were made due to the presence of billboard ad therefore providing the company with data on the campaigns effectiveness.

Considering the above scenario you; the reader may apply the same logic to all of the [previously] traditional forms of advertising and marketing and ask yourself whether or not the company can ever really get a true value on measuring the effectiveness of the campaign.