digital marketing return on investment

As we are well and truly in the age of Digital and Social Media Marketing which of course includes many sub Digital Marketing channels such as … Video Marketing Email Marketing Blogging Article Marketing Podcasting … and more; which in many cases has been seen to leave behind the use of that which was deemed Continue Reading…

digital marketing methods and techniques

The first step to any successful social media marketing agency campaign for a new product or service is to create interest in (or bait) new potential customers. By casting a line into the customer pool with bait such as advertisements or word of mouth, you create potential customers that are interested in learning more about Continue Reading…

digital channel marketing

[st_row gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” child_of=”none” div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_593e7607ecac1″ ][st_column span=”span12″ id_wrapper=”elm_593e7607eca74″ ][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_593e7607ebc58″ ]Channel Marketing within the Digital Marketing context is something that we here at Capid Houser think should be considered and dealt with from a top level strategic business perspective as more Continue Reading…

How Social Media Marketing Can Affect Your Search Engine Rankings

The key to website marketing success is search engine optimization or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services. Now, while there are many ways to enhance the search engine ranking of your company’s Continue Reading…

Invest In Digital Marketing

There can be no doubt at the time of writing that Digital Marketing and Strategic Social Media Management is a valuable tool when it comes to generating new business leads and connecting with existing clients. However there are still many business owners that are still not using a Digital Marketing Agency and wondering if this Continue Reading…

digital marketing segmentation

There can be no argument when it comes to the role that using a Digital Marketing Agency has to play in the overall implementation of the business development strategy of organisations. The internet is of course a direct company to customer channel to market in terms of …   Implementing lead generation campaigns Communicating the Continue Reading…

facebook business marketing

[st_html id_wrapper=”html_c2631237bab2b42cdf5537fccd382263″ ] [/st_html] [st_html id_wrapper=”html_c2631237bab2b42cdf5537fccd382263″ ][/st_html] It is interesting to see how there has been a shift in marketing and advertising to that of connecting with clients using the digital realm, even within the digital marketing aspect of business development there have been changes within the … Reputation Marketing Search Engine Marketing Social Media Continue Reading…

Integrated Digital Channel Marketing

As we become more and more of an internet enabled and connected world especially with the rising use of mobile devices and technologies it stands to reason that business must make use of the internet [termed Digital Marketing] for the promotion of their businesses. The term that we have come to use for this form Continue Reading…

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