The key to website marketing success is search engine optimization or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services. Now, while there are many ways to enhance the search engine ranking of your company’s website, it is important to note that strategic social media marketing for business that results in significant social media marketing signals are an important piece of the puzzle.
However, some business owners are under the assumption that the more page “Likes” and “Followers” they get on social media, the better success they will achieve as a result in terms of search engine rankings. If you have 400,000 followers on Google+, Twitter or Facebook, that must mean you are well-known to the search engines, right?
Not exactly; while studies have shown a correlation between higher search rankings and page activity, they may not be directly related. A Google employee, Matt Cutts, made a statement saying, “you have this many followers on Twitter or this many likes on Facebook, to the best of my knowledge, we don’t currently have any signals like that in our web search ranking algorithms”
In other words, just because you have thousands of page Likes and Twitter followers does not mean your website will rank higher on Google searches.
Social Media Content is Powerful : It’s all about valuable, quality content. Search engine ranking fundamentals have changed in the past few years; today, human-friendly content rules the world of search engine marketing. Since social media is mostly about posting and sharing great content, it definitely enhances the ability of your business websites to be found in the search engines.
Content that is shared often across social media is viewed as “quality information” by “credible sources” that should be ranked accordingly. As a result, it is indexed and can show up in the search results.
Social Media is the New Link Juice : Having quality links back to your website is one way to strengthen the efforts that you go to so that your chosen target market segments will come across your company’s website when they type in related search terms in the main search engines. Gone are the days when we could just buy a bunch of backlinks from random sources; the search engines got smart and decided that any old backlink won’t cut it. Socials signals from sites such as Twitter, Google+, and Facebook are powerful, credible backlinks to your website that will definitely contribute to your overall SEO efforts.
Social Engagement Matters : If you use sites such as Google+, Facebook, Twitter, and YouTube to share links and other connections to your website, chances are better that more people will check it out and talk about it. Once people are talking about something, sharing links, and posting about the content, social signals kick up a notch.
Speaking of Google+… obviously, this is Google’s favorite social media platform. Therefore, being consistent and active there is a surefire way to give your business’ website the best chance of being found.
Social Media Profiles Rank in Search Engines : Social media profiles also rank in the search engines, which is a great way for additional exposure. If you do a search for any company’s brand name, they are social media profiles are likely to show up in the results.
In conclusion, using a social media marketing agency will help you to broaden your online presence and this will definitely play a huge role in your search engine rankings. While there is no definite outline on how it all works together, it is a fact that using a digital marketing agency will make a valuable addition to your business’ efforts. Focus on consistent engagement and creating great, shareable content and you’re on your way.