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b2b and b2c marketing on the internet

When dealing with how appropriate the internet is for developing strategies for either Business to Business or Business to Consumer we at Capid Houser like to go back to the basics of  the basic strategy of the company. Let’s assume that a company is selling it products and services mainly in a Business To Business Continue Reading…

using the internet as a marketing channel for business promotion

We discuss the topic of Channel Marketing from a business’ digital advertising, marketing and other outreach campaigns with a focus on the promotional aspect of search engine and social media marketing all while bearing in mind that this form of promoting and advertising a business fits into the Channel Marketing aspect of a company’s business Continue Reading…

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