The ability for companies to refine their direct marketing communications has taken on new significance as we see that technology in the form of voice activated internet accessible devices has found its way into millions and millions of domestic households as well as companies and offices alike. When we view the process of communicating the message that any company has that it [by definition] must convey to the end user customers in order to build the brand that represents the company.

There are of course more traditional methods of getting in touch with customers such as via newspapers, flyers, leaflets, telephone, direct mail, radio, television – with that said we are all aware of the widespread and effective use of digital marketing which we define as a combination of social media and search engine marketing.

When we look at marketing from a tops down point of view we can see that it can readily be classified into two main pillars [there are of course other ways to classify marketing] that of Permission Based Marketing and that of Interruption Marketing. Permission Marketing is exactly what it says and is where we see [potential] customers raising their hand by virtue of the fact that they request information relating to specific products and services; therefore are wanting to receive that very information at the point in time that they make their request.

B2B Direct Marketing Via Amazon Alexa Flash Briefings

In terms of giving businesses the information that they require; the widespread installation of amazon alexa devices within offices, companies, co working locations and corporations is in fact a direct marketing channel [by making use of amazon alexa flash briefings voice marketing] that any business supplier is now able to access with current product updates, new product introductions, industry updates and other related information connected to the products and services they may wish to supply to the company in question.

So now – whether it be a work from home operation or large multi millions £/$ corporations; via amazon flash briefings we are now able to create effective direct marketing communication campaigns due to the brilliance of amazon opening up this specific sub digital marketing channel that by tapping into Amazon’s API we are able to reach local, national and international audiences.

We here at Capid Houser think that this may well be [one of] the ultimate business to business direct marketing with voice channels as we view how marketing to certain businesses at times in the past has been reserved for either existing suppliers or other large companies who they may look to and assume that they have a certain level of expertise and know how.

With the millions and millions of domestic households being seen to have amazon alexa devices installed – marketing professionals or those looking to get their name out there are now able to provide a wide range of information content by creating their own flash briefing and making them accessible by the end use consumer.

From a direct marketing communications perspective we can as an example simply look to drive customers to a website for more information or purposefully guide them down through what we call a marketing funnel. As the world of social media and search engine marketing continues to evolve we do not yet know what new tools will become available for us to use for marketing purposes – suffice it to say that amazon has opened up a channel to market that many otherwise would not have been able to get access to.

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