digital marketing for distribution channels

The question regarding how useful Digital Marketing is for various areas of Business Development continue to asked by business leaders and marketing professionals and in particular how much of an impact Digital Marketing can have on increasing and improving business when companies are selling to the end user market place via a classic … Manufacturer/Company  Continue Reading…

seo vs ppc for business

There really is no argument from the professionals and from the non experts alike that if a business has a website then it must be promoting that website on an ongoing basis, that is to say there can never be a time when the business is not engaging in efforts to market its website to Continue Reading…

why business use digital marketing

The short answer to the question as to why so many businesses are using Digital Marketing is that ‘companies need to be where their clients are’. A more detailed explanation of online marketing for business comes down to the field of … Channel Marketing and that of Market Segmentation Channel Marketing can be conveniently split Continue Reading…

using the internet as a marketing channel for business promotion

We discuss the topic of Channel Marketing from a business’ digital advertising, marketing and other outreach campaigns with a focus on the promotional aspect of search engine and social media marketing all while bearing in mind that this form of promoting and advertising a business fits into the Channel Marketing aspect of a company’s business Continue Reading…

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