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why business use digital marketing

The short answer to the question as to why so many businesses are using Digital Marketing is that ‘companies need to be where their clients are’. A more detailed explanation of online marketing for business comes down to the field of … Channel Marketing and that of Market Segmentation Channel Marketing can be conveniently split Continue Reading…

online marketing for business

Building a strong online presence for any business isn’t something that can be achieved overnight, it is also important to note that it isn’t something that can be achieved through having a website that represents your business alone. An effective online presence for businesses of all sizes requires an ongoing cycle of planning, implementation, monitoring Continue Reading…

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