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[st_row gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” child_of=”none” div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_593e7607ecac1″ ][st_column span=”span12″ id_wrapper=”elm_593e7607eca74″ ][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_593e7607ebc58″ ]Channel Marketing within the Digital Marketing context is something that we here at Capid Houser think should be considered and dealt with from a top level strategic business perspective as more and more companies look to stamp their presence within the Digital Marketing realm which of course consists of many varying aspects such as …

  • Video Marketing
  • Podcasting
  • Email Marketing
  • Blogging
  • Press Releases
  • Social Media
  • Search Engine Marketing

… and of course there are many other tools that any company can use within their Digital Marketing Mix.

Channel Marketing fundamentals says that a retail outlet, coffee shop, beauty salon, car showroom, distribution outlets can be termed as Channels to Market. We can then look at the total realm of Digital Marketing as a Channel to Marketing and then the list above may be viewed as sub Digital Marketing Channels.

This leads us on to the topic of developing digital marketing campaigns and connecting any internet marketing activity to its intended target market segment via appropriate sub Digital Marketing Channels. The question that continually needs to be addresses and answered by a Digital Marketing Agency that is developing and executing Social Media, Search Engine Marketing Campaigns and more for its end user clients is how can on a continuous [say monthly] basis refine the message of our clients to make it relevant for the target clients. This will serve any marketing campaign in terms of engagement and ultimately culminating in building a [potential] client database for future marketing purposes.

Is Video Marketing the main sub Digital Marketing tool to use to deliver the marketing message and to build the company’s brand ? and if so – where should we deliver the message in order to gain maximum effectiveness ? Specific pre defined Social Media Marketing portals such as Facebook, a blogging platform such as Tumblr or it may turn out that micro blogging via Twitter proves to bring the maximum engagement and therefore results.

As with anything else in marketing, it pays to test any actions, collect data and then use this as a platform for future execution.[/st_text][st_video video_source_link_youtube=”https://www.youtube.com/watch?v=c609l0IPVT0″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” video_sources=”youtube” id_wrapper=”elm_593e7607ec444″ ][/st_video][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_593e7607eca10″ ]Channel Marketing within the Digital Marketing context is something that we here at Capid Houser think should be considered and dealt with from a top level strategic business perspective as more and more companies look to stamp their presence within the Digital Marketing realm which of course consists of many varying aspects such as …

  • Video Marketing
  • Podcasting
  • Email Marketing
  • Blogging
  • Press Releases
  • Social Media
  • Search Engine Marketing

… and of course there are many other tools that any company can use within their Digital Marketing Mix.

Channel Marketing fundamentals says that a retail outlet, coffee shop, beauty salon, car showroom, distribution outlets can be termed as Channels to Market. We can then look at the total realm of Digital Marketing as a Channel to Marketing and then the list above may be viewed as sub Digital Marketing Channels.

This leads us on to the topic of developing digital marketing campaigns and connecting any internet marketing activity to its intended target market segment via appropriate sub Digital Marketing Channels. The question that continually needs to be addresses and answered by a Digital Marketing Agency that is developing and executing Social Media, Search Engine Marketing Campaigns and more for its end user clients is how can on a continuous [say monthly] basis refine the message of our clients to make it relevant for the target clients. This will serve any marketing campaign in terms of engagement and ultimately culminating in building a [potential] client database for future marketing purposes.[/st_text][/st_column][/st_row]

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