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SMS Text Message Marketing

SMS Text Message Marketing For Small Business

The world of marketing a business on the internet continues to change at a rapid pace, and in order for companies to keep ahead of matters in order to continue to connect with and engage with the existing clients and generating new business leads it has become necessary to embrace multiple forms of customer engagement within the digital marketing sphere.

It is with this in mind that we address the topic of SMS Text Message Marketing as a form of marketing communications that can be made use of to provide businesses such as …

  • Burger Bars

  • Beauty Salons

  • Wine Bars & Pubs

  • Car Wash Outlets

  • Hairdresser

as well as other business types such as Kids Play, Gyms & Fitness Outlets, Chiropractor, Florists, Bed & Breakfast Hotels, Pet Store, Takeaway Food outlets and other suitable business types  … with a definitive competitive advantage within the marketplace that they are operating
within.

Text Message Marketing & SMS for Small Business

When companies make the choice to utilise Text Message Marketing & SMS for their Small Business the fact is that the methods used to you build their client lists and other databases, engage with their customers and generate incremental sales will never be the same again ! There are of course many advantages attached to incorporating this form od digital marketing strategy into companies, leads them to experience some 98% of their messages opened and read within mere minutes, this does provide massive FIRST MOVER Advantages.

Making a note of the aforementioned, it is especially pertinent when one considers that here at Capid Houser we in fact provide Advanced
2-way SMS Chat Bot Technologies that o rganisation can use to interface with their customer bases.

In order to provide the very best text message SMS marketing

for small businesses, some of the features

that we are able to offer clients depending on the level

of SMS marketing strategy that are

required to be developed and executed are …

As we integrate this form of SMS automation customer communication into our clients Business Development Strategies, part of the net effect is that businesses experience …

  • Keyword Campaigns

  • Live SMS Chat

  • Unique Sender Numbers

  • 2 Way Chat Bot Automation

  • 1 Way Offer Alerts

Massively boosted conversions and customer engagement.

The building of targeted segmented prospect lists on complete autopilot.

The provision of Upsell Offers.

Client Support Services.

Customer Loyalty Reward Programmes.

All of the above is made possible through the use of our Advanced, SMS 2-way Proprietary Technologies that you will be pushed hard to find anywhere else as we integrate this with Search Engine Content Based Marketing and that of Social Media Marketing Strategy execution.

As there are many businesses operating in different market sectors all looking to get a foothold in terms of the execution of their digital marketing strategies. One matter remains constant and that is that every business out there in fact needs more lead generation, paying customers, and sales of products and services; that is whether they be Local, National, Online or Offline wherever the sales comes from it does not really matter.

What does matter is getting the marketing messages of organisations opened and viewed and attention paid to them is getting increasingly more and more difficult.

sms text message marketing strategies for business

Making the steps towards developing and executing what we term as Cross channel marketing is what we view as the key to maximising the engagement with customers and subsequent and conversions into paying customers. It does stand to reason that the more digital marketing channels that are incorporated into a business development strategy and used to communicate with a customer, the higher that the engagement will be which will in turn obviously lead to more sales and revenue.

This is where the effective use of SMS Text Message Marketing for businesses comes into play and why we make this digital marketing methodology and technology along with our other services such as search engine marketing, content based marketing, website design and development, digital marketing makeover business branding services available to our customers so that they can fully engage with their customer base.

Why SMS Text message marketing for business development ?

In our estimation it is in fact right now the number 1 platform that has been seen to Out Perform all other digital marketing agency communication methods is that of SMS Text Message Marketing. With this in use by a company the organisation will experience ways to get almost all of their communication messages delivered instantly and more importantly, the said messages actually get opened and subsequently read within minutes and all for relatively low costs when compared to the revenue generation and when compared with other forms of marketing communications.

Mobile Phone Based Customer Communications.

In terms of the continual development of customer communications strategies, small
businesses really do need to consider the fact that the use of Mobile Phone useage is so widespread, to illustrate this point we can all testify to the fact that
many of us in fact start out our day with using these devices i.e. from the very
moment that we wake up.

 

Direct To Consumer SMS Marketing.

For the conveying of business messages it is important to note that customers do not
need to be logged in to any of the social media portals such as Facebook, Instagram
on top of that there actually is no need to even have an account with any of them
and there are no restrictions when it comes to sending volumes as that what be
experienced as an examples when using a platform such as Whatsapp.

When it comes to each client that we work with in order to set up SMS digital marketing
campaigns, we in fact provide a unique SMS number that gets associated with the business in question.

We take care of all of the setup design of the automated chat bot flows so that companies can pay attention to running their operations.

By adding this form of business development channel to organisations it will become more easy than before when it comes to generating confirmed enquires on complete autopilot USING SMS AUTOMATION.

Some Of Our Internal Development Projects For Specific Market Sectors

SMS text message marketing has some major advantages compared to email, the biggest being the massive open rates up to 98% withing 3 minutes

Imagine sending 1000 text messages for just $20 and getting 900 opened withing 3 minutes … This is the sheer power of text message marketing.

 

Take a look at these conversion rates when compared to each other, this is one of the main reasons why it is so important to combine multiple customer communication methods.

Getting marketing communication messages opened quickly can have a dramatic effect on the customer taking action.

Capid Houser

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sms text message marketing

sms text message marketing strategies for business

How To Market A Business Using SMS Text Message Marketing

In this short discussion we will take a looking at how to promote, advertise and market an organisation making use of SMS mobile phone based facilities functioning digital marketing agency execution plans. There are many wide and varied reasons why this is a good way to promote any business no matter what market sector they may be operating within.

The main reason is that more and more people [these are target market customers] are utilising their mobile phones all during the day, that is every day. This means that this is in fact a well defined marketing channel which is a subset of any search engine and social media marketing agency execution plans with the resulting effect that prospects will be able to see the message of the business and respond to it, that is despite the fact that they may well not their Personal laptop or desktop Computers with them.

So what can a business do to make SMS mobile marketing work within their companies ?

The ability to start by sending out simple text messages to customers and prospects, business owners can start by asking existing clients for
feedback that relates to products and services.

A business could offer special discounts and other promotion only to those people who have responded to specific messages.

This type of connecting with clients is called ‘SMS text message marketing’ and through the use of smart phones there are various methods that are open to implement these strategies into a business development plan.

Some companies are using text messaging to promote their business directly to clients. In order to provide an example, a given company will be able to sell their products by simply sending a text message to their customer base, this can be part of a digital marketing lead generation campaign which has segmented clients into a buyer’s list.

One starting question could be to simply ask clients for feedback about certain products and then use the feedback to improve the product, in return some sort of loyalty coupon that can be redeemed via the mobile phone could be used to provide the offer.

The creativity of the digital marketing agency will determine how matters are implemented and various companies will use this form of mobile phone based marketing in line with the face of their business on the internet …

that would have been expertly designed by a website design and development company in order to advertise their business.

Another given example is that such a company could use a mobile marketing strategy and service that allows them to send a text message to their customers as part of their sales process.

This company would use a different segmentation list that allows them to send out a message to their existing paying customer base asking for related feedback based on the type of product as well as the pricing point.

The best thing about this form of internet marketing for business is that it can be implemented at a relatively lower cost when compared to other customer communication forms such as paid [click] promotion and advertising. With the use of this form of mobile phone based SMS text message marketing the company is able to send out messages to their customer base and request information or make special offerins and other promotions.

As they world of search engine and social media marketing continues to evolve, it is something difficult for companies to keep on top of all that needs to be tended to in order to keep up their customer communications given the technological advancements that are taking place.

If a company wants to start making use of SMS and text mobile messaging as a means of advertising and promoting their business, they can simply get
in touch with us here at Capid Houser.

We can develop a robust mobile marketing service that works hand in hand with our website development company services allows an organisation to send out messages so that they can speak to their customer base at will. Note that this form of marcomms can be readily incorporated with chatbots, video as well as other forms of speaking directly to the customer.

Capid Houser

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