The creation of a Digital [Search Engine & Social Media] Marketing Calendar forms a core component of the execution of the branding, promotion and advertising of a company’s products and services using the principle of connecting with clients using specific channels that are determined and utilised on the internet. Developing this method of internet business promotion is fundamental to top level business strategy development as it allows the marketing professionals to become organised and to take a birds eye view when it comes to what content to research, create and publish that relates to the core product, goods and services that the company in question sells into the marketplace at large.

At this point in time it is important to note that the whole point of creating a digital marketing plan and actually publishing content is to [from the point of view of Business Development and Marketing Strategy effectiveness] communicate with new clients and therefore to act as lead generation bait which in turn connect into email marketing nurturing and followup sequences.

With that said; by speaking directly to the customer by using a digital marketing content calendar which will focus on relevant happens in society such as public holidays, festivals, religions acknowledgement days, pet days, mothers / fathers day, valentines day, political historical events etc etc and the list could go on and on.

By using these events that the target market customers will be aware of and linking this with marketing content, the organisation will go on to receive higher levels of engagement that it otherwise would have. So this is the principles of making use of a search engine and social media marketing content calendar for business development purposes.

It is for this reason that companies will choose to work with a full service digital marketing agency in order to [with the understanding of their corporate strategy] conduct all of the [very] necessary market research which will consist of digging deep into social media network sentiment and trending content along with analysis keywords that come from the phrases and queries that customers key into the search engines. Armed with the trends this data can then be repurposed into blogging and article contents as well as for creating videos that can be used to speak to customers based on the concerns and discussions that clients are seen to be taking part in.

When these discussions, concerns and sentiments are translated into lead generation and customer nurturing campaigns and consistently published throughout the weeks, months and years on specific dates along with event specific content [e.g. valentines, mothers day or other public holidays] that is expertly crafted to to guide customers to learn more about products, goods and services leading to these clients [and prospects] becoming business company branding advocates.

We all understand that the fundamentals of the internet is based on that of content and the issues that any search engine and social media marketing strategy agency as well as the company looking to execute its own internet promotion plans face is first, what content subject matter to produce on a consistent basis.

The question of How to Create a Social Media Content Calendar is taken care of as a key component or fundamental of Capid Houser’s digital marketing strategy development execution that is carried out on behalf of its clients which are seen to come from different market sectors.

The content that is published on behalf our clients is part of our social media marketing agency strategy and comes in various formats and let it be said that video marketing comes in as a key fundamental when it comes to what content that we publish which will be shored up with blogging content, articles, press releases, micro blogging and others which will all serve to expand the digital marketing footprint of our partner organisation. So with that said – if you are reading this as a business owners, marketing professional, entrepreneur or work from home professional looking to focus more on your business and customers then go get in touch with us here at Capid Houser to learn more how we can assist you with taking  your organisation to the next level.

In the first instance please set some time aside to view our complete search engine and social media marketing agency strategy development process – then go through the questionairre and book a consultation call [our digital marketing agency chatbot is handling the interaction with you] so that we can get to work together in order to expand your business so that through it you will be able to more fully serve your target market customers through your organisation. Any questions then please do just get in touch : Stephen C Campbell [director Capid Houser]

In the world of marketing in general there are many moving parts and changes in terms of terminology and also when it comes to tools and techniques that can be made use of in order to enhance the way that target market customers are interfaced with. No matter what aspect of marketing is used or what terms are used to describe the tactic what really matters is how effective the method that is used to convey the message of the company in relation to key products and services.

One such term is that of Below The Line Marketing and in general this describes the strategies that companies use in order to promote products and services are via various media outlets other than what we see is in the mainstream which is that of radio, television, billboards, print [newspapers & magazines], and various film formats.

When we here at Capid Houser speak about Below The Line Marketing we apply it to Digital [a combination of Social Media & Search Engine] Marketing we incorporate this into our company client promotion and advertising campaigns. Part of the reasoning behind our school of thinking is that we develop full service digital marketing campaigns that are intended for specific target market client segments.

When we here at Capid Houser speak about Below The Line Marketing we apply it to Digital [a combination of Social Media & Search Engine] Marketing we incorporate this into our company client promotion and advertising campaigns. Part of the reasoning behind our school of thinking is that we develop full service digital marketing campaigns that are intended for specific target market client segments.

This applies for two aspects of digital business development that we recognise being that of Lead Generation in order to guide prospects through the marketing funnel with a view to converting them into paying customers and; for existing customers who depending on the business will end up becoming repeat paying customers as well as customer advocates which in turn has its own lead generation and brand building component of business development built into it.

By implementing Below The Line Marketing using core strategic techniques; it enables the company to get the most out of its advertising spend – as we work within our bristol digital marketing agency in order to provide excellence to clients in the form of internet marketing consulting, training and service delivery.

The implementation of strategic digital marketing funnels along with targeted email marketing which is in turn fuelled by chatbot agent marketing [which will further work to narrow down the focus of the customer as the artificial intelligence based agent will handle interfacing with the] all work together to make sure that when the customer eventually speaks with the company; they are actually a “qualified prospect” as they would have already answered various questions  and proven their suitability to be further engaged with the company.

The customer engagement that is implemented via the chatbot marketing agent is made possible by making use of data that would have been gathered in the market research phase [remember keyword as well as social media analysis !!] as well as data points such as customer support enquiries made by existing customers. These can all be factored into the digital marketing business development implementation phase of the company that will service to make the below the line marketing strategy execution even more effective in terms of lead generation and that of existing client nurturing.

So – terminology aside [BTL Marketing / ATL Marketing / TTL Marketing etc etc]; it is the core search engine and social media marketing agency strategy development and execution that is designed to interface with specific target market sectors as may be determined by where they interface [e.g. blogger, facebook, twitter, pinterest or maybe wordpress.com or via specified search engines or – How they connect such as will require the use of mobile marketing that within itself has become an important subset of business communication in line with that of ‘speaking to customers through targeted permission based email marketing.

digital marketing funnels

In addition to developing complete business website design and development projects the core of that which we here at Capid Houser deliver is our Full Service Digital Marketing Agency provision that in essence is made up of essentially taking a company’s top level core go to marketing business development strategy and; translating components of it into the digital marketing domain. The result of this translation of business plans is actually seen on the internet in the form of two main components [as we define marketing a business on the internet] which is that of Social Media and that of Search Engine Marketing.

In terms of Search Engine Marketing and the way that this links into a company’s strategy; for the purpose of this discussion this can be described by the fact that the vast majority of product and service research activities commence with consumers pulling up their favourite search engine and simply typing in whatever terms come up in their head in relation to that which they may be looking to purchase, hire or just simply to get more information on.

We mention the above due to the fact that the core of our search engine marketing agency execution practices is that of keyword research which links directly into the activities of the consumers as described above. Our performance of top level keyword research provides us with the foundation of that which we will make use of in order to develop content that we will publish on the internet.

This particular content that will be published will be based on the keyword database that we will compile, in summary – there will be links within the content – note that the content comes in various forms such as press releases, articles, blog posts, micro blogging, videos, emails, PDFs etc etc.

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With that said – note that in terms of ranking a company’s website [the process to ensure that a website {or it is best to say specific pages on a company website} comes up in the search engines after a consumer types in a keyword phrase into the search engines] – it is the [company or product / service specific] content that is published around the internet on other platforms and websites all emanating from varying IP addresses etc etc, with the links within the content pointing back to the company website that will all culminate in working towards the ranking of the website.

Social media marketing research can be used for business development in terms of digital marketing strategy development as the company in question can be seen …

… to be leading discussions, their goods and services along with the excellent customer service that is provided will [we hope] be shared around the various social media networks. All serving to broaden the scope of the organisation and to increase that which we call Brand Equity.

At the outset – our Full Service Digital Marketing Agency research will provide us with a foundation bed that we will be able to use in order to shape the organisation’s social media activity. Then we will be able to develop activities [just as we do with search engine marketing] that will culminate in customers arriving at our main business website or other location on the internet that will present the consumer with more details or further information in relation to the product or service that they showed interest in via social media or due to the specific keyword that was typed into a favourite portal.

The above has been constructed to set the scenario as to how the consumer arrives at the top of the digital marketing funnel. As there is so much talk about Business Funnel Models in general and specifically how this relates to marketing a business on the internet. The Digital Marketing Sales Funnel that we develop will of course be specific to our client’s business model as well as their target market client’s profile. As an example certain businesses require longer sales cycles so that it may take say six months from the initial touch point with the prospect before they end up becoming a paying client.

In other cases the sales cycle [or length of the buying process] may be days or even hours and therefore the social media search engine marketing funnel will be designed accordingly. The point being made is to put the appropriate facilities in place to ensure the prospect is never let go of in terms of constant communication until a decision is made either way in terms of them [the client] making a purchase decision or staying on potential purchase list as the top level strategy dictates.

So – in order to use the analogy of making sure that the client comes back into the physical [shoe, computer, clothes, jewellery or maybe food] store time and time again – when using business internet marketing part of the implementation of a high quality business digital marketing funnel will serve to put the marketing message in front of the client at set times in order to nudge them closer to making a decision.

Certain decision making criteria are put in place within the design process and for each decision made by the prospect – they can readily be defined as moving to specific levels within the digital marketing funnel. As a general rule of thumb – the top of the funnel is wide and therefore we have a larger pool of prospects at this level. As customers move further down the business funnel – there is of course less space and this correlates to less customers being found at lower levels within the funnel.

Again – in general terms we will see a rise in fees being paid by clients with fewer and fewer numbers of clients being found at the bottom of the business funnel and corresponding higher prices being paid. In some cases this may run into many 1000s of £s/$s and a set amount of clients may be targeted to purchase certain solutions at set prices within set periods of times [say 10 high ticket sales every month].

In coming to the end of this discussion – it is worth mentioning some of the [more technical] tools that we make use of in order to effectively implement a business digital internet marketing funnel. We feel a quality email [autoresponder] marketing platform is necessary  – as example – we often provide prospects with the option to download certain expert information packs in exchange for their email address. The type and form of the content of the information will be carefully designed to act as a decision point serving to act to say “if the prospect opts to download the said information they are candidates to move to the next level within the business process funnel”.

Another tools that we make use of is that of artificial intelligence based chatbot marketing in order to interact with the clients so that we can learn as much as possible about the prospect before we either speak to them in the phone [often necessary for high ticket sales] or they opt to become a paying customer.

So – it can be said that the implementation of a digital business internet marketing funnel serves to mimic the activities of that which takes place in the non computer business interaction world. So – without an effective digital marketing process in place – companies will not be getting as much out of their online presence as they otherwise would with one in place.

If you wish to learn more on how to get an effective search engine social media marketing funnel implemented for your business operations – learn about our Complete Search Engine, Social Media & Facebook Marketing Strategy Development & Execution Programme For Companies – go through our funnel, book an appointment and we will look forward to speaking with you.

We here at Capid Houser of course make use of digital marketing as a key component of the go to market strategies that will be developed when working with a client, in executing the digital marketing [search engine and social media] aspect of the company’s marketing – effective facebook digital marketing strategy development will be a part of the marketing funnel that will be developed to guide customers from strangers to paying customers.

Now, when people look to Hire a Digital Marketing Company such as ours in order to develop and execute strategic facebook marketing campaigns; we always explain that the thing or object that we call a pixel is actually a description of that which is probably Facebook’s Advertising platform’s most powerful feature for those wishing to use it for marketing purposes. The pixel carries out many different and varied functions such as tracking what website visitors actually do and; it has been designed to work with all computing devices i.e. desktops, laptops, smart phones and tablets as well as functioning via all IP addresses.

Once a website visitor has been connected with the pixel – just by visiting the website using their favourite browser, now as we will implement; as the business executes a marketing campaign based on the previous website visitors then they will be able to rest assured that their marketing messages will be shown to those website visitors one of the great thing is that it does not matter whichever computing device they happen to be using, also from a geographical perspective the advertisements can be show to them too. Here we have looked to classify various topics in relation to Facebook Ads in order to make them as effective as any marketer would like them to be.

One : The business targets a warm or hot audience

Unlike cold audiences, it is easier for warm or hot audiences to convert because they already know they brand or business. It is a fact that very few of those who visit any company’s website for the first time will actually go on to purchase goods and services on that specific first occurrence. It is for this reason that we now make use of that which we call retargeting – these are used within specific advertising campaigns and the for sure assist in providing the business with more chances of those website visitors turning into paying customers.

Two : Expand the scope of the business brand

On the second point of contact with your business in my work as a digital marketing strategy consultant we know that prospects or leads may start opening themselves to your business. They may not be ready to buy from you yet, but slowly they are becoming more aware of your brand. At this stage, they are in the middle of your sales funnel (consideration stage). By carefully presenting marketing messages to customers over and over again, marketers are then able to move customers down through the marketing funnel – by definition this will mean that customers are then more susceptible to making purchase decisions.

And so in conclusion, if any company in question chooses to develop and execute their own Digital [Search & Social Media] Marketing Strategies; we are confident that by making use of the tips providing above, any digital marketing campaign will be more effective and will results in the business in question getting the maximum out of its chosen go to market campaigns.

sms text message marketing

We work with businesses on a consultative basis in order to identify where the use of SMS Text Message Marketing fits into their overall business strategy. With more and more of your business’ end user clients making use of their Mobile & Smart Phones often 24 hours a day, this serves to become a very effective marketing channel for getting information, messages, special deals and reminders to clients. This is effective marketing and for many business the use of SMS & Text Message Marketing as a part of their business strategy can lead to happy customers and increased revenues.

ou need to be making use of Mobile SMS Marketing so that you can keep in touch with your clients. This is not about jumping on the latest fad but it is about making sure that you make use of the today’s technology trend so that you can stay ahead of the competition. If you have a business you are already using marketing channels, SMS Text message marketing should be used in conjunction with other marketing means as an enhancement so that you can strengthen your ties with customers.

It is often tempting to continue doing what we have done in the past in our business, e.g. using the more traditional means of getting in touch with clients such as flyers, print coupons, radio and newspaper advertising. As a business owner do not let let technology stand in your way, we are here to help your business. We can have your text campaigns identified and setup with haste so that you can get on with what you do best and that is running your business.

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Social Media Marketing Education

There really is no argument from the professionals and from the non experts alike that if a business has a website then it must be promoting that website on an ongoing basis, that is to say there can never be a time when the business is not engaging in efforts to market its website to the world at large and specifically to its chosen end user target market segment. To promote a website so that it comes up in the search engine rankings there are two main options that a company can use – that is …

  • PPC – Pay Per Click Advertising
  • SEO – Search Engine Optimization

Therefore the question that is posed by many customers is what is the main difference between the two. In summary Search Engine Optimization for business marketing is for the long term and PPC pay per click marketing short term – those two statements do of course need some explaining.

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Let’s take the situation where a company has just had a new website designed and developed by us here at Capid Houser and then the website is launched on the internet. By definition the search engines do not know that the website exists, there is little or no content relating to and linking back to the website on the internet which in turn in most cases will mean that that business website will not rank in the major search engines. If the client is prepared to wait for the time (depending on the market sector and competition this could be months) for their website to rank then we could go ahead and execute our experts SEO processes and in time your business website will be seen to rank in the search engines for specific keywords used by the end user clients.

Now consider the scenario where a company has a new website and it needs to have site visitors immediately coming to the website for whatever reasons, in this case we will setup and run a Pay Per Click campaign using the Google Adwords system. The campaign will allow us to display advertisements for your business website instantly after setup and you the business owner will pay whenever an internet user clicks on your advertisement. At times it could be a good strategy to run PPC campaigns for a newly launched website whilst running search engine optimization campaigns in parallel, after the website starts to get ranked then the business will receive visitors from the internet and it may make sense [depending on the marketing strategy of the business] to pull back on the PCC marketing spend, in time many companies [like us here at Capid Houser] depend solely on search engine optimization to bring visitors to its website.

There can be another ‘what if’ where a company has a well ranked website in its target market sector with plenty of website visitors and new clients coming into its market funnel consistently however, as a part of the marketing strategy of the organisation they could be running a special event that will be for a few days only and very time specific. Due to the long term nature of search engine optimisation to take effect – in this case it may make to sense to run a limited PPC campaign in the weeks leading up to the event. All of the traffic from this marketing activity will be funneled into the specific event leads and when the event is over we can simply ‘turn off’ the PPC marketing.

Which is for your business – SEO or PPC ? we say that SEO is for the long run so if you plan to be in business this time next year and the year after then sign up for our advanced SEO business marketing strategy development to ensure that relevant content and links for your business based on industry specific keywords are produced which will result in enhanced search engine rankings in the major search engines of the world i.e. Google, Yahoo & Bing.

We here at Capid Houser would be delighted to act as an extension of your online marketing department to provide expert SEO or PPC services so do get in touch to learn how we can help to take your business forward on the internet.

Stephen C Campbell

Having a website is now taken as a standard part of a company’s marketing strategy and the task of making sure that the business website is found in the major search engines of the world, i.e. Google, Yahoo & Bing also is something that should always be on the list of things that must be carried out by the company or; by someone else.

If the competitors of a particular business is always ranking higher in the search engines than another business then this by definition means that the business ranking higher will get more enquiries for its products and services, more engaged customers which in turn leads to rising revenues. It is for this reason that search engine optimization services for business services have become so important as when it comes to this service the point is to get the job done.

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The ever changing algorithms that are used by the search engines when combined with keyword research [looking at the activities of users who type in various search terms into the search engine search box] means that keeping up to date with all that needs to be done may well cause any company to divert its focus from its main products, service and end user clients if it were to engage in conducting this activity for itself.

So to make sure that the Search Engine Marketing tasks are executed, company’s hire search engine optimization outsourcing companies [such as Capid Houser] to ensure that the behaviour of the customers are understood [through ongoing keyword research] and that website optimization, content creation and keyword research is carried out on a daily basis which will lead to improved search engine rankings.

When it comes to providing search engine optimization services for business you can be sure that  if certain rules and processes are followed – a particular website will rank for specific keywords that users type into the search engines. At Capid Houser we adopt a consultative approach when signing and working with new clients, we look to understand the core business of our clients in order to make sure that the activities that we carry out on the internet is in line with the company’s core branding, segmentation and overall marketing strategy.

As you are looking to make sure that you get significant returns from your website then learn more about our business search engine optimization services so that you can focus on your business and let us take care of making sure that your clients find your company and its content on the internet.

There is now no argument for most business owners whether or not they need to have a website to showcase their products or services to the world in general and specifically to their desired end user target market. Having a website that looks good and that represents the company is of course necessary and website design and development for business is one of our service offerings. But for now please consider that as the website is the face of your business it will do your business no good whatsoever if it cannot be found by those who you wish to engage with and to sell to.

Search Engine Optimization for a business can be seen as one of the most critical aspects of that company’s go to market strategy and making sure that use is made of the right professional SEO company should be taken seriously. Many business owners do not appreciate some of the complexities of what goes into getting a website ranking on the higher pages of the search engines (Google, Yahoo and Bing) and also many people only focus on the main website homepage URL as a demonstration of the strength of how well they are ranking.

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Consider the fact that your company may offer multiple products and services, the way that keyword research and SEO works means that it will be very difficult to rank a homepage URL for too many terms, we normally would limit this to 2 or 3 main keywords and related terms. Our approach is to also focus our attention on the inner pages of the website so that when users are searching the internet they not only will come across your website’s homepage but also will enter into your website [marketing funnel] on various other pages that relate to the specific product or service that you have to offer.

This can become a very complex and sometimes overwhelming discussion and this is why we take a consultative SEO business management approach with all of the clients we work with. If you want to know more please do take a look at our search engine optimization report for business which will give you more information regarding our approach in working with making sure our clients’ business websites are ranking in the search engines.

Consider the amount of monies as a percentage of revenues that larger companies are spending on their marketing in funding full scales staff and campaigns on an ongoing basis – with that in mind you can gain an insight into why we have no standard pricing as the amount of work that we carry out depends on how difficult it will be to market any business on the internet. Please contact us to learn more about our SEO for business services so that we can be of service to you to ultimately help you to grow your revenues and customer base.

-Stephen C Campbell

When dealing with how appropriate the internet is for developing strategies for either Business to Business or Business to Consumer we at Capid Houser like to go back to the basics of  the basic strategy of the company.

Let’s assume that a company is selling it products and services mainly in a Business To Business manner, we would in this case recommend that relevant content is created and used to educate the B2B buyers in order to give them confidence in the products, services and operations of the business. This could be used in the form of …

  • Membership Sites
  • Videos
  • Podcasts
  • PDFs
  • Blogging.

The various forms on content would be appropriated to include …

  • Specifications
  • Testing Results
  • Tolerances
  • White Papers

This is targeted to the B2B marketing professionals so that they will have all of the information they need before they have to ask – putting one company in a stronger position that its competitors. This  would be used for the ‘Push Marketing strategies.

We can also use the internet to create the ‘Pull Marketing strategies as we want the end users to know about the products that they will be purchasing from the B2B channel marketing partner too. But the difference is that the type of information that we service this market segment with would not be detailed specification type information given to the B2B audience. In this case the internet channels such as Forums and Vertical Blogging as well as other video content portals can be used to educate the end user.

So we use the internet for B2B and B2C, the Business customer would be pushing this into the marketing and end users would be asking for & pulling the product from the marketplace. This is strategic Digital Internet Marketing, not just a case of Social Media or any one aspect of Digital Marketing !!

The conclusion is that marketing on the internet for business can be a complicated and multi faceted operation – this is why we at Capid Houser consult with your business on your digital business internet marketing strategies before we implement.

We discuss the topic of Digital Channel Marketing focusing on the promotional aspect bearing in mind that Digital and Social Media Marketing fits into the Channel Marketing aspect of business development.

Going back to the fundamentals of marketing we get to the topic of channel marketing and to the fact that there are multiple marketing channels that companies can use for the purpose of connecting with clients and delivering the message of the business related to the products and services that are sold into the marketplace.

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The use of a Digital Marketing Agency is something that many companies recognise as being the fastest way for them to win when it comes to making the most effective use of channels developed by a quality social media marketing agency to reach clients.

Now we understand that all companies can use a digital marketing agency to get their message out there and as long as the company has a solid core value proposition their partner digital social media marketing agency will be able to create effective campaigns in order to reach specific target market segments.