Digital Marketing Strategies for Lead Generation
All companies have an inherent need to be consistently engaging in outbound lead generation campaigns. This is necessary so that there is an ongoing batch of fresh clients to nurture and promote product and services to with a view for ensuring stable revenue generation.
In terms of executing a uk digital marketing agency strategy we here at Capid Houser segment this into two main fundamentals, that is search engine and the related social media marketing channel to market. In order to gain maximum visibility within the online world for companies there is a need for working with a quality website design and development agency for small business such as ours and; we have found that making use of content based marketing strategies are an extremely effective method for engaging with those who are interested in the organisation’s goods, products and services.
If you are reading this as a business owner, you of course will be familiar with the topic of digital [search and social media] marketing and how it can be of benefit to any company. However, when it comes to the intricacies of this form of business development there are some terms that may need defining in order to provide anyone reading this who may wish to contact us here at Capid Houser as there may be a need for making use of our digital marketing expertise.
Online Marketing Strategies
Digital marketing refers to marketing online and involves the use of web and mobile applications to promote products, goods and other services. This terminology encompasses e-marketing, web marketing, internet marketing or some say online marketing.
Some of the most popular components of digital marketing include search engine optimization (or search engine marketing), pay per click advertising (PPC), social media marketing, email marketing, and blogging.
Search Engine Marketing
The process of search engine marketing for businesses encompasses improving the ranking of a website within the search engines such as Yahoo, Google and Bing. SEO helps businesses gain more internet traffic and this is done by increasing the visibility within the overall internet and as touched on above, we make use of content based marketing to implement these strategies.
Within content marketing for lead generation we make use of techniques such as keyword research, link building, website analysis and auditing among others. We have found that one of the main benefits of using these methods for clients is that there will be a permanent and long lasting record on the internet that works to build the brand of the company in the eyes of the ideal client profile
Pay Per Click Advertising (PPC)
Pay per click advertising is a form of paid advertising that allows companies to bid on keywords that related to the business. When a user searches for a specific keyword within the search engines, they will see ads from businesses that have paid to be displayed within the search results page.
For example, if a user searches for “buy designer shoes” they will be presented with ads from shoe companies that have paid to be displayed amongst the organic search engine listings. The advertising company will have to pay the search engine company every time someone clicks on the ad – in certain circumstances companies can end up spending a great deal of funds with the ‘wrong type of person clicking on the ads without taking appropriate action.
Social Media Marketing
Social media marketing is the process of using social media platforms to engage with clients with a view to market products and other services. Most will be familiar with the more popular social media platforms that include Facebook, Twitter, LinkedIn, Pinterest, Instagram as well as video marketing platforms such as YouTube where the branding messaging of the company can be effectively portrayed through video.
Within our search engine and social media marketing strategy execution efforts we make use of this form of outreach in combination with content marketing for lead generation due to the fact that it provides an effective method for reaching millions of potential customers. Social media marketing also helps businesses to build relationships with their target audience through engaging with their content as well as that of other companies operating within the same marketspace.
This is the process of sending emails to targeted groups of ideal client profiles that will have been generated through lead generation campaigns where clients are lead to the company website and are lead to exchange their email address for a given reason. Such campaigns are often used to send out newsletters, promotional offers or other related educational information relating to a company’s products or services.
Content marketing and Blogging
Blogging is a subset of content based marketing touched on above we on behalf of companies publish articles and other written content that relate to products or services. There are various Web2.0 Blogging portals that can be used for publication on any business related topic including health, technology, business, sports, massage therapy, machinery and many others.
Our digital marketing bristol agency write blog posts that fit within a matrix of content around the internet and each piece in fact requires a great deal of market category research and effort, this is professionally executed by our content writers.
Chatbots marketing lead generation
A chatbot is a computer program that makes use of artificial intelligence in order to communicate for lead generation purposes with website visitors. Our chatbot marketing agency services for business involves custom design Chatbots based on the company that we are working with that performs simple tasks such as answering questions or providing information and guiding website visitors through a series of actions that determine whether or not they become ‘warm business lead.
Chatbots are also able to provide answers to that which are complex questions and we can even programme them to make recommendations based on end user preferences based on their specific responses to question. For example, a customer could ask a custom designed chatbot relating to a new car, as a result the bot could go on to provide information relating to the car’s features and specifications.
We work to expand the footprint of organisations within the online world making use of video marketing that fits in with content based marketing all culminating in digital lead generation plans being executed. This is to ensure that companies get the most out of their presence within the online world in terms of the outbound digital marketing strategies that ought to be being executed on an ongoing basis to ensure that there are always a fresh supply of business leads coming into the organisation for future revenue generation purposes that work together with current paying clients.