digital marketing funnels

In addition to developing complete business website design and development projects the core of that which we here at Capid Houser deliver is our Full Service Digital Marketing Agency provision that in essence is made up of essentially taking a company’s top level core go to marketing business development strategy and; translating components of it into the digital marketing domain. The result of this translation of business plans is actually seen on the internet in the form of two main components [as we define marketing a business on the internet] which is that of Social Media and that of Search Engine Marketing.

In terms of Search Engine Marketing and the way that this links into a company’s strategy; for the purpose of this discussion this can be described by the fact that the vast majority of product and service research activities commence with consumers pulling up their favourite search engine and simply typing in whatever terms come up in their head in relation to that which they may be looking to purchase, hire or just simply to get more information on.

We mention the above due to the fact that the core of our search engine marketing agency execution practices is that of keyword research which links directly into the activities of the consumers as described above. Our performance of top level keyword research provides us with the foundation of that which we will make use of in order to develop content that we will publish on the internet.

This particular content that will be published will be based on the keyword database that we will compile, in summary – there will be links within the content – note that the content comes in various forms such as press releases, articles, blog posts, micro blogging, videos, emails, PDFs etc etc.

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With that said – note that in terms of ranking a company’s website [the process to ensure that a website {or it is best to say specific pages on a company website} comes up in the search engines after a consumer types in a keyword phrase into the search engines] – it is the [company or product / service specific] content that is published around the internet on other platforms and websites all emanating from varying IP addresses etc etc, with the links within the content pointing back to the company website that will all culminate in working towards the ranking of the website.

Social media marketing research can be used for business development in terms of digital marketing strategy development as the company in question can be seen …

… to be leading discussions, their goods and services along with the excellent customer service that is provided will [we hope] be shared around the various social media networks. All serving to broaden the scope of the organisation and to increase that which we call Brand Equity.

At the outset – our Full Service Digital Marketing Agency research will provide us with a foundation bed that we will be able to use in order to shape the organisation’s social media activity. Then we will be able to develop activities [just as we do with search engine marketing] that will culminate in customers arriving at our main business website or other location on the internet that will present the consumer with more details or further information in relation to the product or service that they showed interest in via social media or due to the specific keyword that was typed into a favourite portal.

The above has been constructed to set the scenario as to how the consumer arrives at the top of the digital marketing funnel. As there is so much talk about Business Funnel Models in general and specifically how this relates to marketing a business on the internet. The Digital Marketing Sales Funnel that we develop will of course be specific to our client’s business model as well as their target market client’s profile. As an example certain businesses require longer sales cycles so that it may take say six months from the initial touch point with the prospect before they end up becoming a paying client.

In other cases the sales cycle [or length of the buying process] may be days or even hours and therefore the social media search engine marketing funnel will be designed accordingly. The point being made is to put the appropriate facilities in place to ensure the prospect is never let go of in terms of constant communication until a decision is made either way in terms of them [the client] making a purchase decision or staying on potential purchase list as the top level strategy dictates.

So – in order to use the analogy of making sure that the client comes back into the physical [shoe, computer, clothes, jewellery or maybe food] store time and time again – when using business internet marketing part of the implementation of a high quality business digital marketing funnel will serve to put the marketing message in front of the client at set times in order to nudge them closer to making a decision.

Certain decision making criteria are put in place within the design process and for each decision made by the prospect – they can readily be defined as moving to specific levels within the digital marketing funnel. As a general rule of thumb – the top of the funnel is wide and therefore we have a larger pool of prospects at this level. As customers move further down the business funnel – there is of course less space and this correlates to less customers being found at lower levels within the funnel.

Again – in general terms we will see a rise in fees being paid by clients with fewer and fewer numbers of clients being found at the bottom of the business funnel and corresponding higher prices being paid. In some cases this may run into many 1000s of £s/$s and a set amount of clients may be targeted to purchase certain solutions at set prices within set periods of times [say 10 high ticket sales every month].

In coming to the end of this discussion – it is worth mentioning some of the [more technical] tools that we make use of in order to effectively implement a business digital internet marketing funnel. We feel a quality email [autoresponder] marketing platform is necessary  – as example – we often provide prospects with the option to download certain expert information packs in exchange for their email address. The type and form of the content of the information will be carefully designed to act as a decision point serving to act to say “if the prospect opts to download the said information they are candidates to move to the next level within the business process funnel”.

Another tools that we make use of is that of artificial intelligence based chatbot marketing in order to interact with the clients so that we can learn as much as possible about the prospect before we either speak to them in the phone [often necessary for high ticket sales] or they opt to become a paying customer.

So – it can be said that the implementation of a digital business internet marketing funnel serves to mimic the activities of that which takes place in the non computer business interaction world. So – without an effective digital marketing process in place – companies will not be getting as much out of their online presence as they otherwise would with one in place.

If you wish to learn more on how to get an effective search engine social media marketing funnel implemented for your business operations – learn about our Complete Search Engine, Social Media & Facebook Marketing Strategy Development & Execution Programme For Companies – go through our funnel, book an appointment and we will look forward to speaking with you.

If you run a business, company or corporation, you’ve probably heard a lot of buzz surrounding what we call ‘Digital Marketing’, but sitting in front of a computer all day can be incredibly time-consuming, and time is precious when trying to increase your overall revenues. No business should be all alone when trying to sell a product and/or service and digital marketing should most definitely be used to help the company to achieve its objectives.

Mobile applications are available to help develop your business, and they don’t take more than a few minutes every now and then [once they have been setup appropriately] at the times of your choosing to expand your overall customer base. Read on to find out more about digital marketing, and exactly how it can expand your business in terms of helping with your overall business management and reaching different market segments.

Benefits of Digital Marketing

Digital marketing can help in bringing all the different parts of a business’ communications together in one place, all in the palm of your hand or computer screen. Mobile business management allows you to keep in contact with each and every one of your employees all from your fingertips. Perhaps one of the most important and essential aspects of a successful business is that of travelling to meet with clients and using digital marketing tools provides the ability to travel and still monitor business communications from any point on the planet [with internet connectivity].

When running and looking to expand the reach of a business; getting in contact with clients that wouldn’t normally see or hear about the business’ products and/or services is an essential of moving into new markets. Digital Marketing makes it possible to expand your client-base significantly, and at the end of the day, having a bigger client-base provides a batter chance for overall revenues to be increased significantly.

Getting in touch with new clients has never been easier once your digital marketing strategies have been developed and are being executed. By using facilities available with Mobile Commerce applications your client base will be able to find your business location much more easily; therefore giving you the chance to bring more clients into the marketing funnel. If your business is solely online (or selling products that are found elsewhere) digital marketing allows you to send your products to customers that live anywhere that you choose to ship to.

Final Words

If you do happen to be running a business, whether it’s already successful or not, there is a very sure way to increase the gross revenue of your business, as well as the customers that remain loyal to you. Digital marketing allows you to keep in constant contact with and; allows you to gain new customers from other locations from that of the location of your business. Do yourself a favor, and look into developing a digital marketing plan from a strategic perspective for your business.

For the face of any business on the internet and the development of its online marketing strategy it is for sure very important to design and develop a high quality website that looks good and that represents your company. The overall objective has to be to convert visitors from the internet to the website into sales. When it comes to the online strategy development of the business it is recommended that the business’ marketing efforts need to go on the promotion of the website on the internet.

There are many aspects to marketing a business on the internet which includes :-

  • search engine optimisation
  • pay per click [Google Adwords] marketing
  • Website design and development

… and one critical strategy of marketing on the internet that is often neglected by business owners of all sizes is that of the development of their reputation on the internet [online reputation management strategies]. The definition of Reputation Management is engaging in the process of building a favorable reputation online, when this is done on a consistent basis it is effectively weakening any sort of negativeness that might be on the internet thereby damaging the credibility of your business.

Every business wants to be seen as the best when it comes to a comparison with their competitors and therefore become the business of choice in a given market category, in today’s technology enabled world Online Reputation Management Marketing is mandatory. Companies of all sizes should be doing everything in their power in order to have an ongoing view of what is being said regarding the business which will eventually eliminate any negative comments or references as they focus on putting out positive views, comments and testimonials.

For the purpose of this argument let’s take a look at an example, let’s assume that your customers wherever they may be in the world find the website of your business and also come across the business website of your competitor’s site on the major search engine results (Google, Yahoo & Bing).

Your business has no customer reviews or testimonials whatsoever
Your main rivals has 55 testimonials most of which are glowing and positive

Who do you think customers will pick (or who would you pick if you were a potential customer ?)

Or, let’s take another example …

Your rival has 20 excellent evaluations and 1 unfavorable assessment
Yet you have 10 great reviews and 10 negative ones.

Who do you believe customers will select?

If any business wants new and existing clients to choose and do business with its organization, that business should on an ongoing basis take the initiative to obtain positive testimonials, comments and assessments from clients. The question is often asked, how do they go about the process of obtaining the positive testimonials ? One of the most convenient ways is to merely ask happy consumers to go online to leave testimonials for any given business. There are many creative ways that a business can go about gathering positivity about the business and when asked most clients will not have a problem leaving a positive reviews for your business which will show how satisfied they have been with experiencing the products, services & offerings of the business.

Another aspect of online reputation marketing management is for a business to carefully check out and engage with various social network audiences as these are congregating points where consumers broadcast their viewpoints concerning business experiences (good or bad). With ongoing Reputation Management Activities your business will be there to reply to and take care of any issues, the key point is that all are they to see your business responding to feedback and thereby showing clients that you business cares.

If you take some to take a look on the social networks you will be able to observe that a few of your competitors have negative online feedback & assessments and have upon further investigation you will see that those businesses do not bother to react to the bad feedback.

As you look to improve the overall talk, feedback and comments and general positiveness that is out there on the internet regarding your business – let us take care of your business reputation management marketing strategy development – so contact us to learn how we can help you build your business further using reputation management.

Stephen C Campbell