Many company’s, business owners and marketing departments that have a presence on Facebook do not have the pixel installed on their website [we know this to be true because we use this as part of our analysis to find Facebook Marketing Clients]. Many companies may just not be aware of the pixel and of how to actually set it up. If some are aware they may not thing it is worth the hassle to learn all that needs to be learnt in order to get it installed and working in order to use Facebook Marketing Agency Strategies within their business operations.

However, smart business owners and expert marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you need the Facebook pixel to be installed whether they set it up themselves or whether they choose to work with a third party company.

Facebook’s pixel installation on a company website is a key component when it comes to answering the question “How to use Facebook for business marketing”; note that the pixel installation is free and if the business is not technically inclined, a social media and search engine marketing agency such as Capid Houser can always install the code for any business they work with. The installation will be included within the Digital Marketing Makeover program.

To continue the discussion here is just but one reason why companies will get best out of their go to marketing social media marketing and advertising plans to give justification as to why organisations all over the world are engaging in strategic social media and facebook marketing for lead generation, brand build and revenue generation that stems from sales of products and services.

Create Of Facebook Custom Audiences.

With the Facebook platform there is an audience targeting tool which when used in sync with a top level business strategy will prove to be extremely useful as it enables companies to really focus in on the type of customer that they target with ads, the targeting will all be based on various factors such as customer’s location, their age, gender, interests, hobbies, and so much more.

Now with the use of the pixel, and bear in mind that this is not used in isolation but it is used in direction relation to the company’s top level business development strategy and therefore allow companies to take customer targeting to the next level. Companies are now able to target [as we do as a part of the Digital Marketing Makeover program] who have previously visited the company website, so marketers know that they are writing marketing messages for those who have already experienced the company in some way as they have already visited specific pages on the company website.

chat bot marketing

Digital Marketing Strategy Development continues to grow and progress along with the other technological advancements we see around us in society. When it comes to Business Development and Branding Company websites play a central role in our we interface with customers as in the vast majority of cases, customers will form a view of us based on the interaction they have with our website along with the content that they read and consume both on our business website and on other blogs, press releases and of course via social media. We have seen an evolution of ways in which to capture website visitor’s attention and one of the latest innovations is in the form of Chat Bot Agents that are based on artificial intelligence technologies that actually learn user behaviour and makes adjustments accordingly.

Capid Houser’s ChatBot Marketing Agency service offering has been developed in order to stay current and relevant in relation to market movements, not that we change our strategies based on every market movement but we can see that with Facebook and other major corporations putting major strategy efforts into Conversational Marketing With Robots that this form of marketing is set to grow over the coming years; and it our goal to bring the best world wide ground breaking technologies to our customers.

ChatBots are indeed the future of marketing and some of what Capid Houser’s service offering provides is as follows …

  • Completely Custom Designed
  • Provides Industry Specific Options
  • Builds A Database Of Website Visitors
  • Provides Marketing Analysis Of User Interaction
  • Fits Into Business Strategy Plans

… and with the Chat Agent on hand 24 hours a day, 7 days a week interfacing with every website visitor the business is able to fully benefit from all of the Search Engine & Social Media Marketing efforts by maximising customer engagement and carefully guiding clients through the marketing funnel, again we stress that all of the decision matrix paths are designed and based around the core business strategies that have been deployed by the corporation in question.

Indeed, it is the consultative approach that we take when we design, develop and execute chatbot marketing agents for clients that will enable the company to add an extra dimension to its Digital Marketing Strategy Execution efforts. With the rapid rise in messenger apps like Whatsapp and Facebook messenger, ChatBot marketing is well set to be a major component of business growth as we continue in 2019 and beyond as more and more of marketing is based around the company website; as an example in the case of a restaurant food service establishment this could be accomplished in the form of reviewing results of customer choices that are made via the ChatBot in terms of food choices; this could culminate in refining and defining food and drink menus.

In terms of Real Estate & Lettings Agencies we find that ChatBots Bots are well and truly poised to provide massive assistance in terms of customer support and segmenting those searching for properties into market classifications e.g. Looking for apartments, Landords wanting to purchase, Buy To Let business people etc, etc. All of this can be accomplished and also make use of Real Estate Chatbots for Lead Capture which will allow the property company to focus in on acting on the actual intentions of the customers which would have all been captured seemlessly by the Real Estate Agents Marketing ChatBot that would have been programmed to act in accordance to that which is needed by the specific property sales, renting, lettings or investing company.

No matter what stage of Digital Marketing Strategy & execution a company finds themselves in, the fact remains that Artificial Intelligence & ChatBbots set to continue to shape what will be the future of website customer interaction which will in turn feed into business strategy and that of digital [search engine & social media] marketing development. What some terms as conversational or ChatBot Marketing for Customer Service is definitely here to stay and as soon as companies get their 24 x 7 ChatBot Agent working for them the better as it will serve to provide a competitive advantage in the market place, but more importantly serve to develop more targeted products and services through the use of the analytics data provided along with higher levels of customer service which, in the end is that which a company exists !

We here at Capid Houser of course make use of digital marketing as a key component of the go to market strategies that will be developed when working with a client, in executing the digital marketing [search engine and social media] aspect of the company’s marketing – effective facebook digital marketing strategy development will be a part of the marketing funnel that will be developed to guide customers from strangers to paying customers.

Now, when people look to Hire a Digital Marketing Company such as ours in order to develop and execute strategic facebook marketing campaigns; we always explain that the thing or object that we call a pixel is actually a description of that which is probably Facebook’s Advertising platform’s most powerful feature for those wishing to use it for marketing purposes. The pixel carries out many different and varied functions such as tracking what website visitors actually do and; it has been designed to work with all computing devices i.e. desktops, laptops, smart phones and tablets as well as functioning via all IP addresses.

Once a website visitor has been connected with the pixel – just by visiting the website using their favourite browser, now as we will implement; as the business executes a marketing campaign based on the previous website visitors then they will be able to rest assured that their marketing messages will be shown to those website visitors one of the great thing is that it does not matter whichever computing device they happen to be using, also from a geographical perspective the advertisements can be show to them too. Here we have looked to classify various topics in relation to Facebook Ads in order to make them as effective as any marketer would like them to be.

One : The business targets a warm or hot audience

Unlike cold audiences, it is easier for warm or hot audiences to convert because they already know they brand or business. It is a fact that very few of those who visit any company’s website for the first time will actually go on to purchase goods and services on that specific first occurrence. It is for this reason that we now make use of that which we call retargeting – these are used within specific advertising campaigns and the for sure assist in providing the business with more chances of those website visitors turning into paying customers.

Two : Expand the scope of the business brand

On the second point of contact with your business in my work as a digital marketing strategy consultant we know that prospects or leads may start opening themselves to your business. They may not be ready to buy from you yet, but slowly they are becoming more aware of your brand. At this stage, they are in the middle of your sales funnel (consideration stage). By carefully presenting marketing messages to customers over and over again, marketers are then able to move customers down through the marketing funnel – by definition this will mean that customers are then more susceptible to making purchase decisions.

And so in conclusion, if any company in question chooses to develop and execute their own Digital [Search & Social Media] Marketing Strategies; we are confident that by making use of the tips providing above, any digital marketing campaign will be more effective and will results in the business in question getting the maximum out of its chosen go to market campaigns.

With its wide reach and the variety of users, businesses, customers and differing marketing sectors that it hosts, marketers have turned to twitter because if used in a strategic manner it can prove to be extremely viral and the only cost to any marketing campaign will be in the form of content creation [images, videos, tweets] and analysis. With that said, getting results from any marketing campaign execution may not be as easy as it seems on the surface. Using twitter from a strategic marketing perspective will help companies maximize their use of twitter for business, branding, product and services promotion purposes.

Here are a few tips to assist in marketing & promoting one’s business strategically on twitter …

Track keywords : Some keywords on twitter grab more attention than others. Therefore, it is very important that you identify these popular keywords and use them in your tweets. Twitter keywords will grab the attention of potential and existing customers. Use those searches to your advantage.

Save and reuse popular tweets : Saving and reusing popular tweets is a good way to market on twitter. This can be achieved by saving those tweets that sent traffic to your website and drove your bandwidth outside the realm of probabilities. At times, some people who are interested may not have seen the tweet the first time.

Add followers : This is a good way of using twitter strategically for marketing as it will help you find new people to expose your product or service to. Before adding followers, it is important that you decide on a niche [or market sector] and then look for key targeted market sectors to communicate with. Follow the key influencers in your market sector and then start following some of their followers.

It is also a good practice to follow back anyone who follows you but with some obvious exceptions. Doing this will slowly but surely increase your followers. Tools like WeFollow and Twellow can help you find like-minded people to follow on twitter.

Keep it social : Always remember that twitter is not a classified posting site and you cannot use it to post ads per se but one can of course use the advertising platform and provide quality content to lead prospects through a specific marketing funnel. Your account can be terminated if is found out that you are using it for spamming purposes. Therefore, focus on providing information, latest news, and useful updates.

Strategic Tweeting : One question that we often pose to clients in seminars and workshops is “what is the best time of the day to tweet” ? to which we receive various fixed times; the answer is “it depends”. To determine the answer to this question will necessitate …

  • posting content using varying hashtags
  • post related subject matter
  • monitor engagement

… based on the complex interaction of all three above – we will come up with just when is the best time[s] of the day to tweet. This of course will continue to change as the market [needs of the customer] changes along with that which is in the news.

Build relationships to establish trust : Remember that people are far more likely to buy from someone they know and trust. Make friends first and then offer your products or services after establishing a relationship with your followers.

The strategic tweeting, following, connecting with influencers, keeping things social and other [what we consider to be] twitter marketing fundamentals are all part of Capid Houser’s Digital Marketing Makeover service offering. This works in conjunction with other aspects of social media marketing, video marketing, image marketing as well as search engine marketing all designed to promote and marketing companies along with its brand, products and services.

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Social Media Marketing Education

We discuss the topic of Digital Channel Marketing focusing on the promotional aspect bearing in mind that Digital and Social Media Marketing fits into the Channel Marketing aspect of business development.

Going back to the fundamentals of marketing we get to the topic of channel marketing and to the fact that there are multiple marketing channels that companies can use for the purpose of connecting with clients and delivering the message of the business related to the products and services that are sold into the marketplace.

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The use of a Digital Marketing Agency is something that many companies recognise as being the fastest way for them to win when it comes to making the most effective use of channels developed by a quality social media marketing agency to reach clients.

Now we understand that all companies can use a digital marketing agency to get their message out there and as long as the company has a solid core value proposition their partner digital social media marketing agency will be able to create effective campaigns in order to reach specific target market segments.