Building a strong online presence for any business isn’t something that can be achieved overnight, it is also important to note that it isn’t something that can be achieved through having a website that represents your business alone. An effective online presence for businesses of all sizes requires an ongoing cycle of planning, implementation, monitoring and analysis. The point that we like to stress is that Once You Start online marketing – you cannot Stop!

Some of the foundations of businesses online identity are :-

  • Social media profiles
  • Directory listings
  • Your website
  • and other properties.

The internet presence of a company actually accumulates through active growth, which you achieve through the ongoing process of content creation …

  • Audio
  • Video
  • Press Releases
  • Articles
  • Blogs
  • Social Media and more …

… and online marketing campaigns.

Creating and maintaining an online presence requires commitment and will result in increased leads to your business as well as satisfied customers and ultimately increased revenues. With respect to development and implementation of the Online Marketing Strategy for a company consider these important factors.

  • People all over the world are accessing the internet are online via desktop computers, tablets or mobile devices, your local target market will be shopping around online looking for your products or services.
  • Online internet marketing is cost effective & no other form of marketing is so cost effective and can offer the same levels of return on your investment.
  • Perhaps one of the most important aspects of online marketing is that it is measurable. Using various tools, you as a company, marketing executive or business owner can analyze previous campaigns, which will help fuel smarter campaigns in the future.
  • The key to a successful online marketing campaign is to make sure that once your company starts with its online marketing campaign is not to stop!

In essence it is necessary to Plan, Implement, Monitor, Analyze and Repeat

The internet is to be treated as a marketing channel and like other marketing channels it does not offer a quick fix for your business, and it certainly does not conform to a ‘do it one and never again’ approach.

If you are going to make your business a success based on your strategic marketing activities via the internet, it is important to understand that it is an ongoing process. Your online presence needs to grow and evolve with the internet as it changes and adapts as new technologies evolve in response to demands and usage models from society. This is the reason why a business needs the discipline to plan, implement, monitor and analyze every aspect of its strategic online marketing activities.

Finally, here are some check points for you to take note of in order to keep your business online marketing activities on track.

  • Plan & Think about your website, your social media profiles, your email campaigns, your SEO, and other methods & how will you use these over the next 30 days to achieve your business goals.
  • Monitor & Make sure that all of your activities are being monitored by an application such as Google Analytics and Facebook Insights to see if you are meeting your targets.

Time spent learning from & analysing past internet marketing activities for your business will help you to develop more effective online marketing campaigns in the future.

For the face of any business on the internet and the development of its online marketing strategy it is for sure very important to design and develop a high quality website that looks good and that represents your company. The overall objective has to be to convert visitors from the internet to the website into sales. When it comes to the online strategy development of the business it is recommended that the business’ marketing efforts need to go on the promotion of the website on the internet.

There are many aspects to marketing a business on the internet which includes :-

  • search engine optimisation
  • pay per click [Google Adwords] marketing
  • Website design and development

… and one critical strategy of marketing on the internet that is often neglected by business owners of all sizes is that of the development of their reputation on the internet [online reputation management strategies]. The definition of Reputation Management is engaging in the process of building a favorable reputation online, when this is done on a consistent basis it is effectively weakening any sort of negativeness that might be on the internet thereby damaging the credibility of your business.

Every business wants to be seen as the best when it comes to a comparison with their competitors and therefore become the business of choice in a given market category, in today’s technology enabled world Online Reputation Management Marketing is mandatory. Companies of all sizes should be doing everything in their power in order to have an ongoing view of what is being said regarding the business which will eventually eliminate any negative comments or references as they focus on putting out positive views, comments and testimonials.

For the purpose of this argument let’s take a look at an example, let’s assume that your customers wherever they may be in the world find the website of your business and also come across the business website of your competitor’s site on the major search engine results (Google, Yahoo & Bing).

Your business has no customer reviews or testimonials whatsoever
Your main rivals has 55 testimonials most of which are glowing and positive

Who do you think customers will pick (or who would you pick if you were a potential customer ?)

Or, let’s take another example …

Your rival has 20 excellent evaluations and 1 unfavorable assessment
Yet you have 10 great reviews and 10 negative ones.

Who do you believe customers will select?

If any business wants new and existing clients to choose and do business with its organization, that business should on an ongoing basis take the initiative to obtain positive testimonials, comments and assessments from clients. The question is often asked, how do they go about the process of obtaining the positive testimonials ? One of the most convenient ways is to merely ask happy consumers to go online to leave testimonials for any given business. There are many creative ways that a business can go about gathering positivity about the business and when asked most clients will not have a problem leaving a positive reviews for your business which will show how satisfied they have been with experiencing the products, services & offerings of the business.

Another aspect of online reputation marketing management is for a business to carefully check out and engage with various social network audiences as these are congregating points where consumers broadcast their viewpoints concerning business experiences (good or bad). With ongoing Reputation Management Activities your business will be there to reply to and take care of any issues, the key point is that all are they to see your business responding to feedback and thereby showing clients that you business cares.

If you take some to take a look on the social networks you will be able to observe that a few of your competitors have negative online feedback & assessments and have upon further investigation you will see that those businesses do not bother to react to the bad feedback.

As you look to improve the overall talk, feedback and comments and general positiveness that is out there on the internet regarding your business – let us take care of your business reputation management marketing strategy development – so contact us to learn how we can help you build your business further using reputation management.

Stephen C Campbell