outsource digital marketing

The heart and soul of every business is well, Marketing – that is to say that obviously no matter how good or groundbreaking the products or services of a company may be, it is of no use if the people for who those products and services are intended (target market segment) know nothing about their existence. Marketing is about delivering the message of a business to their chosen market segment and we as business owners know that this is a never ending and ongoing task.

The emergence of the internet has thrown up many challenges for many companies and the whole field of what we call Digital Marketing is something that must be done – why ? because of the widespread use of technology and the internet and now of course the daily useage of Mobile

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Devices and Smart Phones being used every minute of every day to access the internet to search for news and information concerning companies and the products and services that they have to offer. This means that companies must be present on the internet in order to meet the needs of the end user consumers.

The problem is of course that digital marketing which includes …

  • Search Engine Optimization
  • Website Competitive Analysis
  • Social Media Marketing
  • Reputation Management Strategy Development
  • Paid Advertising

… and more is not in the core competency set of many a company and they are faced with a choice of having to learn all about this field of marketing and then, having to keep up to date with all of the technological and internet marketing changes, all whilst updating their products and services as well as keeping up to date with their own business and industry. If is for this precise reasoning why so many businesses have chosen to work with specialist digital internet marketing companies so that they can implement the Digital Internet Marketing Strategy for them allowing the company to focus on its core business fundamentals.

After training and consulting in online marketing strategy development and providing limited digital marketing services in the past we at Capid Houser now offer the full Digital Marketing set that clients are able to use to get their business promoted so that the end user clients will be able to find them on the internet.

Digital marketing is here to stay, for the foreseeable future anyway 🙂 and companies of a certain size – who may not have the time and budget to develop internal internet digital marketing skills may well be advised to go the outsource route, look for a suitable business partner such as Capid Houser with the assurance that that their online marketing strategy development will get done. There will be no need to worry about training staff and keeping up to date – the strategy of partner organizations will be implemented via the internet for maximum effect and return on business investment.

Building a strong online presence for any business isn’t something that can be achieved overnight, it is also important to note that it isn’t something that can be achieved through having a website that represents your business alone. An effective online presence for businesses of all sizes requires an ongoing cycle of planning, implementation, monitoring and analysis. The point that we like to stress is that Once You Start online marketing – you cannot Stop!

Some of the foundations of businesses online identity are :-

  • Social media profiles
  • Directory listings
  • Your website
  • and other properties.

The internet presence of a company actually accumulates through active growth, which you achieve through the ongoing process of content creation …

  • Audio
  • Video
  • Press Releases
  • Articles
  • Blogs
  • Social Media and more …

… and online marketing campaigns.

Creating and maintaining an online presence requires commitment and will result in increased leads to your business as well as satisfied customers and ultimately increased revenues. With respect to development and implementation of the Online Marketing Strategy for a company consider these important factors.

  • People all over the world are accessing the internet are online via desktop computers, tablets or mobile devices, your local target market will be shopping around online looking for your products or services.
  • Online internet marketing is cost effective & no other form of marketing is so cost effective and can offer the same levels of return on your investment.
  • Perhaps one of the most important aspects of online marketing is that it is measurable. Using various tools, you as a company, marketing executive or business owner can analyze previous campaigns, which will help fuel smarter campaigns in the future.
  • The key to a successful online marketing campaign is to make sure that once your company starts with its online marketing campaign is not to stop!

In essence it is necessary to Plan, Implement, Monitor, Analyze and Repeat

The internet is to be treated as a marketing channel and like other marketing channels it does not offer a quick fix for your business, and it certainly does not conform to a ‘do it one and never again’ approach.

If you are going to make your business a success based on your strategic marketing activities via the internet, it is important to understand that it is an ongoing process. Your online presence needs to grow and evolve with the internet as it changes and adapts as new technologies evolve in response to demands and usage models from society. This is the reason why a business needs the discipline to plan, implement, monitor and analyze every aspect of its strategic online marketing activities.

Finally, here are some check points for you to take note of in order to keep your business online marketing activities on track.

  • Plan & Think about your website, your social media profiles, your email campaigns, your SEO, and other methods & how will you use these over the next 30 days to achieve your business goals.
  • Monitor & Make sure that all of your activities are being monitored by an application such as Google Analytics and Facebook Insights to see if you are meeting your targets.

Time spent learning from & analysing past internet marketing activities for your business will help you to develop more effective online marketing campaigns in the future.