Within the digital marketing field things are progressing and moving at a rapid pace; when it comes to interfacing with the customer at the company website – conversational marketing with the use of ChatBots which has Artificial Intelligence technologies at its core is on the rise. We here at Capid Houser are in line with the power that Strategic AI ChatBot Marketing can bring to the implementation of the marketing strategy of any business.

One of the wonderful aspects of using conversational marketing with Chatbots is that they only get activated when a person arrives at the website that the ChatBot has been installed on. At this point in time the business can interact with customers no matter what time of day it may be.

Preprogrammed automatic responses can me made to do so many things for any company as an example users can be shown a restaurant menu or a list of services that a beauty salon may have on offer. The action can be triggered by various keywords or triggers that can be used to initiate multi topic discussions, these conversation can be programmed to get right to the bottom of issues that the customers may be experiencing.

Understand the problem, queries or issues that customers are experiencing will assist the company in understand the customer more deeply and therefore refine the business development strategy than in turn will be used to gain more customers and generate incremental revenues.

ChatBots are here to stay – as they can be intelligently utilised to increase the amount of customer interaction, answering questions and from a process driven point of view review all responses and then after careful analysis refine marketing development.

This is how the current digital marketing strategies are being played out and when it comes to dealing with customer support – chatbots are an excellent way to handle this necessary part of any business operations. Using ChatBots for customer service queries can push clients down into the sales pipeline and lead to revenue generation.

With customer support in mind and linking this back to digital marketing content generation and publication that in turn brings customers to the company website will assist the company in gaining the maximum return on the investment made in terms of digital marketing.

So the thing to do is to develop a coherent online marketing strategy – uniting all social and search engine marketing channels to drive traffic to the marketing chatbot with a view to engaging the customer and enhancing the view of the company’s brand, products and services.

Again – it is wise to carefully and strategically place ChatBots on specific pages on the company website; in this way we are able to grab customers attention and generate as many ChatBot initiated conversations as possible.

There can be no doubt at the time of writing that Digital Marketing and Strategic Social Media Management is a valuable tool when it comes to generating new business leads and connecting with existing clients. However there are still many business owners that are still not using a Digital Marketing Agency and wondering if this in addition to Social Media Marketing Management is truly worth the investment as a key component in the company’s marketing strategy development.

Digital Marketing is Effective : The sole purpose of successful online marketing is to utilize a social media campaign strategy at the lowest possible cost and risk investment, while maximizing sales potential and profit.

However, just having a website does not work anymore. Whether your business is an e-commerce company or a traditional brick and mortar business, with the right visibility and exposure, you can generate more online traffic, increasing sales and profit.

This form of connecting with clients costs much less in comparison with most other marketing strategies. Moreover, online marketing allows you to target your efforts all the way down to specific demographics, which no other type of advertising or marketing can accomplish.

Reaching out to clients using this marketing channel allows consumers to research and purchase your products and services at their own leisure, which is appealing to most consumers. Having a solid online presence allows them to do just that therefore putting them one step closer to doing business with your company.

If you want statistics, Strategic Social Media and Digital Marketing allows you to measure activities using appropriate tools. Practically all elements of a Digital Marketing campaign can be traced and tested in some form, including:

* Email Open Rates and Conversion Rates
* Website Traffic and Activity
* Social Traffic and Activity
* Video Views and Activity
* PPC (Pay Per Click) Results

Web analytics are also useful in being able to track the exposure, response, and overall effectiveness of online marketing by collecting, analyzing, and reporting back Internet data.

Here, advertisers can determine the best return on investment (ROI). Tracing and assessing can be accomplished immediately since most tracking tools can be easily setup and ready to go in just minutes. There are a number of steps you can take in order to successfully market your business online, from optimizing the copy writing on your company’s website for search engines to writing an e-newsletter and/or a blog.

This form of business marketing communications is a collaboration of elements that produce a successful online advertising strategy or campaign more commonly executed by a digital marketing agency as companies look to expand their investment in this form of business development. Recognizing the tools needed and making the most of them demands a huge amount of skill, expertise, and practice. The work that is put in eventually determines the level of accomplishment that will be achieved.

If you run a business, company or corporation, you’ve probably heard a lot of buzz surrounding what we call ‘Digital Marketing’, but sitting in front of a computer all day can be incredibly time-consuming, and time is precious when trying to increase your overall revenues. No business should be all alone when trying to sell a product and/or service and digital marketing should most definitely be used to help the company to achieve its objectives.

Mobile applications are available to help develop your business, and they don’t take more than a few minutes every now and then [once they have been setup appropriately] at the times of your choosing to expand your overall customer base. Read on to find out more about digital marketing, and exactly how it can expand your business in terms of helping with your overall business management and reaching different market segments.

Benefits of Digital Marketing

Digital marketing can help in bringing all the different parts of a business’ communications together in one place, all in the palm of your hand or computer screen. Mobile business management allows you to keep in contact with each and every one of your employees all from your fingertips. Perhaps one of the most important and essential aspects of a successful business is that of travelling to meet with clients and using digital marketing tools provides the ability to travel and still monitor business communications from any point on the planet [with internet connectivity].

When running and looking to expand the reach of a business; getting in contact with clients that wouldn’t normally see or hear about the business’ products and/or services is an essential of moving into new markets. Digital Marketing makes it possible to expand your client-base significantly, and at the end of the day, having a bigger client-base provides a batter chance for overall revenues to be increased significantly.

Getting in touch with new clients has never been easier once your digital marketing strategies have been developed and are being executed. By using facilities available with Mobile Commerce applications your client base will be able to find your business location much more easily; therefore giving you the chance to bring more clients into the marketing funnel. If your business is solely online (or selling products that are found elsewhere) digital marketing allows you to send your products to customers that live anywhere that you choose to ship to.

Final Words

If you do happen to be running a business, whether it’s already successful or not, there is a very sure way to increase the gross revenue of your business, as well as the customers that remain loyal to you. Digital marketing allows you to keep in constant contact with and; allows you to gain new customers from other locations from that of the location of your business. Do yourself a favor, and look into developing a digital marketing plan from a strategic perspective for your business.

Having a website is now taken as a standard part of a company’s marketing strategy and the task of making sure that the business website is found in the major search engines of the world, i.e. Google, Yahoo & Bing also is something that should always be on the list of things that must be carried out by the company or; by someone else.

If the competitors of a particular business is always ranking higher in the search engines than another business then this by definition means that the business ranking higher will get more enquiries for its products and services, more engaged customers which in turn leads to rising revenues. It is for this reason that search engine optimization services for business services have become so important as when it comes to this service the point is to get the job done.

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The ever changing algorithms that are used by the search engines when combined with keyword research [looking at the activities of users who type in various search terms into the search engine search box] means that keeping up to date with all that needs to be done may well cause any company to divert its focus from its main products, service and end user clients if it were to engage in conducting this activity for itself.

So to make sure that the Search Engine Marketing tasks are executed, company’s hire search engine optimization outsourcing companies [such as Capid Houser] to ensure that the behaviour of the customers are understood [through ongoing keyword research] and that website optimization, content creation and keyword research is carried out on a daily basis which will lead to improved search engine rankings.

When it comes to providing search engine optimization services for business you can be sure that  if certain rules and processes are followed – a particular website will rank for specific keywords that users type into the search engines. At Capid Houser we adopt a consultative approach when signing and working with new clients, we look to understand the core business of our clients in order to make sure that the activities that we carry out on the internet is in line with the company’s core branding, segmentation and overall marketing strategy.

As you are looking to make sure that you get significant returns from your website then learn more about our business search engine optimization services so that you can focus on your business and let us take care of making sure that your clients find your company and its content on the internet.

Once you have fought the fight of gaining exposure from your social media advertising and marketing efforts the real work starts with capitalising and building on the success of your efforts made to date.

Many businesses work hard and invest a whole lot in developing their social media marketing profiles. However, lots of them often fall short to continue with the advertising and marketing process on a consistent basis and therefore all of their efforts are in truth wasted.

The business owner or marketing manager will find themselves having to start again attempting to gain the advantage over their rivals again. It is important to keep in mind that Social Media Websites are just that ‘Social’ !!

If you do not take the time to engage with your clients from a social media standpoint on an ongoing basis, you will certainly be losing out on a significant opportunity to profit from the advantages that social media advertising and marketing can bring to your business.

People are unable to rapidly and conveniently ‘unlike and ‘unfollow you if they do not feel like they’re getting any kind of value by being linked to you on their favored social media websites. If you rarely communicate with them and never ever supply any kind of real value, they won’t feel that it is important for them to remain in your network.

People like checking out intriguing and interesting material aimed at assisting them deal with problems or clarify specific concerns related to the business that you are in. This suggests that you need to be offering your social media subscribers and followers top quality material in addition to the occasional deals that will mean that they stay within your network.

Remember that social media users are constantly sharing intriguing content, information, and offers with their pals, family members and associates. So if the content you publish is worth sharing, you instantly have a built-in viral system that will work for you on total auto-pilot and lead to increased revenues. It is essential to keep in mind that publishing quality content and material is insufficient in itself to keep your audience subscribed to your social network pages.

You have to participate in conversations that centre around your company and the business sector and respond to all concerns your audience may ask – that is both positive and unfavorable !! Making sure that your customers know that you are a real individual behind the business who in fact cares about their consumers will serve to put you miles ahead of your competitors.

People like to do business with those that they know, like, and can rely on so be as open and conscientious as you are able to with your social networks fans. All of your efforts will certainly work to keeping and improving the social status of your business in the social media circles which is essential for propelling your past your competition in the race for gaining more customers in your regional or local target market.

We at Capid Houser execute digital marketing programs for clients after we have consulted with them on their go to market strategy and have an understand of their …

  • Ideal Client Profile
  • Target Market Segments
  • Operating Market Categories.

It is only after we have an in depth understanding of the more ‘standard or some say ‘offline business and marketing strategy that we can then begin the process of translating this to using the various tools of the internet to execute the marketing, promotion and advertising of the company.

Often we are in the business of promoting a business, its brand, website, products and services using digital marketing to accomplish our tasks. Some of the main tools we use for this are that of …

  • Search Engine Optimization
  • Social Media Marketing
  • Reputation Management Marketing.

It is important to note that there really is no ‘one size fits all’ approach to a business when we begin the SEO process. For example before we implement we have to go through a detailed Keyword Research Process so that we can determine the searching patterns of clients & competitive websites in order to determine how we can go about creating relevant content that is the core of the ranking of a business website.

Often the complexity of a SEO campaign is not appreciate as there are many websites out there on the internet advertising say a $1000 / month SEO package, this can be purchased by any business. We do not adopt this approach as a small business looking for internet exposure in say a local town will require a different approach to a company looking for national or even international exposure. It will normally take longer for us to achieve rankings for the latter given the competition will be stronger, it is never ‘easy to rank a local company and keep them in their position in the Search Engine Ranking Positions and will require different approaches and resources than for a more competitive market.

As mentioned above we in most cases use the tools of Search Engine Optimization, Social Media Marketing & Reputation Management Marketing however, the degree to which we use each will vary depending on the market industry and the competition. It should be noted that all of the above contributes to internet exposure for a business as users are congregated on Social Media [used for Social Media Marketing] as well as on the various review sites [used for Reputation Management Marketing] so they can be communicated with their. The activities on these portals also do contribute to the ranking in the search engines however the SEO process itself is largely responsible for the rankings in Google, Yahoo & Bing and for say a given monthly fee of say £5000 we could put more resources into SEO in the first months and then reallocate resource into the other two as results start to appear.

The point to make is that just as companies take months and sometimes years to develop a coherent marketing strategy to deliver products and services via a defined marketing channel to connect with specific target market segments. Developing a Digital Marketing Strategy takes time and to do it right we need to use a consultative approach when working with your business.

If you are looking to develop your Internet Digital Marketing Strategy further – then get in touch so that we can arrange a time to talk.