There is now no argument for most business owners whether or not they need to have a website to showcase their products or services to the world in general and specifically to their desired end user target market. Having a website that looks good and that represents the company is of course necessary and website design and development for business is one of our service offerings. But for now please consider that as the website is the face of your business it will do your business no good whatsoever if it cannot be found by those who you wish to engage with and to sell to.

Search Engine Optimization for a business can be seen as one of the most critical aspects of that company’s go to market strategy and making sure that use is made of the right professional SEO company should be taken seriously. Many business owners do not appreciate some of the complexities of what goes into getting a website ranking on the higher pages of the search engines (Google, Yahoo and Bing) and also many people only focus on the main website homepage URL as a demonstration of the strength of how well they are ranking.

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Consider the fact that your company may offer multiple products and services, the way that keyword research and SEO works means that it will be very difficult to rank a homepage URL for too many terms, we normally would limit this to 2 or 3 main keywords and related terms. Our approach is to also focus our attention on the inner pages of the website so that when users are searching the internet they not only will come across your website’s homepage but also will enter into your website [marketing funnel] on various other pages that relate to the specific product or service that you have to offer.

This can become a very complex and sometimes overwhelming discussion and this is why we take a consultative SEO business management approach with all of the clients we work with. If you want to know more please do take a look at our search engine optimization report for business which will give you more information regarding our approach in working with making sure our clients’ business websites are ranking in the search engines.

Consider the amount of monies as a percentage of revenues that larger companies are spending on their marketing in funding full scales staff and campaigns on an ongoing basis – with that in mind you can gain an insight into why we have no standard pricing as the amount of work that we carry out depends on how difficult it will be to market any business on the internet. Please contact us to learn more about our SEO for business services so that we can be of service to you to ultimately help you to grow your revenues and customer base.

-Stephen C Campbell

We at Capid Houser execute digital marketing programs for clients after we have consulted with them on their go to market strategy and have an understand of their …

  • Ideal Client Profile
  • Target Market Segments
  • Operating Market Categories.

It is only after we have an in depth understanding of the more ‘standard or some say ‘offline business and marketing strategy that we can then begin the process of translating this to using the various tools of the internet to execute the marketing, promotion and advertising of the company.

Often we are in the business of promoting a business, its brand, website, products and services using digital marketing to accomplish our tasks. Some of the main tools we use for this are that of …

  • Search Engine Optimization
  • Social Media Marketing
  • Reputation Management Marketing.

It is important to note that there really is no ‘one size fits all’ approach to a business when we begin the SEO process. For example before we implement we have to go through a detailed Keyword Research Process so that we can determine the searching patterns of clients & competitive websites in order to determine how we can go about creating relevant content that is the core of the ranking of a business website.

Often the complexity of a SEO campaign is not appreciate as there are many websites out there on the internet advertising say a $1000 / month SEO package, this can be purchased by any business. We do not adopt this approach as a small business looking for internet exposure in say a local town will require a different approach to a company looking for national or even international exposure. It will normally take longer for us to achieve rankings for the latter given the competition will be stronger, it is never ‘easy to rank a local company and keep them in their position in the Search Engine Ranking Positions and will require different approaches and resources than for a more competitive market.

As mentioned above we in most cases use the tools of Search Engine Optimization, Social Media Marketing & Reputation Management Marketing however, the degree to which we use each will vary depending on the market industry and the competition. It should be noted that all of the above contributes to internet exposure for a business as users are congregated on Social Media [used for Social Media Marketing] as well as on the various review sites [used for Reputation Management Marketing] so they can be communicated with their. The activities on these portals also do contribute to the ranking in the search engines however the SEO process itself is largely responsible for the rankings in Google, Yahoo & Bing and for say a given monthly fee of say £5000 we could put more resources into SEO in the first months and then reallocate resource into the other two as results start to appear.

The point to make is that just as companies take months and sometimes years to develop a coherent marketing strategy to deliver products and services via a defined marketing channel to connect with specific target market segments. Developing a Digital Marketing Strategy takes time and to do it right we need to use a consultative approach when working with your business.

If you are looking to develop your Internet Digital Marketing Strategy further – then get in touch so that we can arrange a time to talk.