outsource digital marketing

The heart and soul of every business is well, Marketing – that is to say that obviously no matter how good or groundbreaking the products or services of a company may be, it is of no use if the people for who those products and services are intended (target market segment) know nothing about their existence. Marketing is about delivering the message of a business to their chosen market segment and we as business owners know that this is a never ending and ongoing task.

The emergence of the internet has thrown up many challenges for many companies and the whole field of what we call Digital Marketing is something that must be done – why ? because of the widespread use of technology and the internet and now of course the daily useage of Mobile

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Devices and Smart Phones being used every minute of every day to access the internet to search for news and information concerning companies and the products and services that they have to offer. This means that companies must be present on the internet in order to meet the needs of the end user consumers.

The problem is of course that digital marketing which includes …

  • Search Engine Optimization
  • Website Competitive Analysis
  • Social Media Marketing
  • Reputation Management Strategy Development
  • Paid Advertising

… and more is not in the core competency set of many a company and they are faced with a choice of having to learn all about this field of marketing and then, having to keep up to date with all of the technological and internet marketing changes, all whilst updating their products and services as well as keeping up to date with their own business and industry. If is for this precise reasoning why so many businesses have chosen to work with specialist digital internet marketing companies so that they can implement the Digital Internet Marketing Strategy for them allowing the company to focus on its core business fundamentals.

After training and consulting in online marketing strategy development and providing limited digital marketing services in the past we at Capid Houser now offer the full Digital Marketing set that clients are able to use to get their business promoted so that the end user clients will be able to find them on the internet.

Digital marketing is here to stay, for the foreseeable future anyway 🙂 and companies of a certain size – who may not have the time and budget to develop internal internet digital marketing skills may well be advised to go the outsource route, look for a suitable business partner such as Capid Houser with the assurance that that their online marketing strategy development will get done. There will be no need to worry about training staff and keeping up to date – the strategy of partner organizations will be implemented via the internet for maximum effect and return on business investment.

The short answer to the question as to why so many businesses are using Digital Marketing is that ‘companies need to be where their clients are’. A more detailed explanation of online marketing for business comes down to the field of …

  • Channel Marketing and that of
  • Market Segmentation

Channel Marketing can be conveniently split into two aspects, that of promoting the products and services of a company and that of actually delivering the products and services of a company into the hands of the end user client. Digital Marketing has become so prevalent due to the widespread use of the internet triggered by increasing availability of technology along with the prices that seem to keep going down as the functionality of the technology actually increases.

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Of course – not all companies are able to deliver their goods into the hands of their chosen market segment via the internet but all companies are able to promote using the tools that Digital Marketing have to offer to …

  • Generate Leads
  • Educate Clients and
  • Interact with Questions, Queries and Comments.

For the purpose of this discussion we at Capid Houser think it best not to focus purely on the technology tools but rather on how they fit into various silos in order to form various sub internet marketing channels which are used for specific marketing activities of a company. Let’s take …..

Search Engine Optimization

….. most companies know that they should have a website even though they may not have gotten round to having one developed. Now consider the fact that so many businesses do have a website for their company but when we perform an analysis on that website, it is hardly getting visitors and traffic and simply does not rank in any of the major search engines. When we key in the main industry keywords for the business we see all their competitors and at time the website does not appear in the 1st 10 pages [100 results] of results. The website is a critical part of the face of a business online but failing to implement the digital marketing component of making sure that the people who the business or website is intended will actually come across the website when they go to the internet to look for information in the target industry.

The key point to make is that there are many facets to digital marketing and depending on the business; a combination of them must be used in order to bring clients into the marketing funnel of the business. If the target market of a company congregates on social media sites then it will make sense to employ aggressive and ongoing social media campaign, the business to business purchaser may be on the internet looking for specifications and useability data and in this case educational videos, podcasts and membership sites may be used in order to interact with the target market.

In our opinion at Capid Houser there is no one size fits all approach to the development of a digital marketing strategy of an organization and this is why we employ a consultative approach, there may be 10 clients that for whom we all use the following …

  • Social Media Marketing
  • Reputation Management
  • Search Engine Optimization
  • Website Analysis & Competitive Reporting

… however the degree to which each component is used will vary depending on the industry of the business and their chosen target market segments. We will consult with the business, understand its strategy and then from this develop a Digital Marketing plan in order to promote the business and raise its visibility to its chosen target market segment.

If you are looking to make more of the internet within your business, maybe looking to outsource the mountain of activities that need to be executed on a daily basis ? why not get in touch with Capid Houser to see how we can assist your business realise its dreams in the internet marketing world.

When dealing with how appropriate the internet is for developing strategies for either Business to Business or Business to Consumer we at Capid Houser like to go back to the basics of  the basic strategy of the company.

Let’s assume that a company is selling it products and services mainly in a Business To Business manner, we would in this case recommend that relevant content is created and used to educate the B2B buyers in order to give them confidence in the products, services and operations of the business. This could be used in the form of …

  • Membership Sites
  • Videos
  • Podcasts
  • PDFs
  • Blogging.

The various forms on content would be appropriated to include …

  • Specifications
  • Testing Results
  • Tolerances
  • White Papers

This is targeted to the B2B marketing professionals so that they will have all of the information they need before they have to ask – putting one company in a stronger position that its competitors. This  would be used for the ‘Push Marketing strategies.

We can also use the internet to create the ‘Pull Marketing strategies as we want the end users to know about the products that they will be purchasing from the B2B channel marketing partner too. But the difference is that the type of information that we service this market segment with would not be detailed specification type information given to the B2B audience. In this case the internet channels such as Forums and Vertical Blogging as well as other video content portals can be used to educate the end user.

So we use the internet for B2B and B2C, the Business customer would be pushing this into the marketing and end users would be asking for & pulling the product from the marketplace. This is strategic Digital Internet Marketing, not just a case of Social Media or any one aspect of Digital Marketing !!

The conclusion is that marketing on the internet for business can be a complicated and multi faceted operation – this is why we at Capid Houser consult with your business on your digital business internet marketing strategies before we implement.