Many company’s, business owners and marketing departments that have a presence on Facebook do not have the pixel installed on their website [we know this to be true because we use this as part of our analysis to find Facebook Marketing Clients]. Many companies may just not be aware of the pixel and of how to actually set it up. If some are aware they may not thing it is worth the hassle to learn all that needs to be learnt in order to get it installed and working in order to use Facebook Marketing Agency Strategies within their business operations.

However, smart business owners and expert marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you need the Facebook pixel to be installed whether they set it up themselves or whether they choose to work with a third party company.

Facebook’s pixel installation on a company website is a key component when it comes to answering the question “How to use Facebook for business marketing”; note that the pixel installation is free and if the business is not technically inclined, a social media and search engine marketing agency such as Capid Houser can always install the code for any business they work with. The installation will be included within the Digital Marketing Makeover program.

To continue the discussion here is just but one reason why companies will get best out of their go to marketing social media marketing and advertising plans to give justification as to why organisations all over the world are engaging in strategic social media and facebook marketing for lead generation, brand build and revenue generation that stems from sales of products and services.

Create Of Facebook Custom Audiences.

With the Facebook platform there is an audience targeting tool which when used in sync with a top level business strategy will prove to be extremely useful as it enables companies to really focus in on the type of customer that they target with ads, the targeting will all be based on various factors such as customer’s location, their age, gender, interests, hobbies, and so much more.

Now with the use of the pixel, and bear in mind that this is not used in isolation but it is used in direction relation to the company’s top level business development strategy and therefore allow companies to take customer targeting to the next level. Companies are now able to target [as we do as a part of the Digital Marketing Makeover program] who have previously visited the company website, so marketers know that they are writing marketing messages for those who have already experienced the company in some way as they have already visited specific pages on the company website.

With the widepsread use of the internet that has been seen to seemingly come into contact with [almost] all areas of our lives; it is interesting to see how there has been a shift in marketing strategy development in general that is towards the increasing amount of important that is being placed upon that of marketing and advertising to that of connecting with existing clients and generating leads using the digital realm – in other words using digital marketing strategy development as a key component in the top level business strategy of the business or organisation in question, now even within the digital marketing aspect of business development there have been changes when it comes to …

  • Reputation Management Marketing

  • Search Engine Marketing

  • Video Marketing

  • Social Media Marketing

  • Email Marketing

It is important to note that the reference to the terms above are that which we describe as Digital Marketing Sub Channels. With that said; it is indeed interesting to see how there has been a shift in marketing and advertising to that of connecting with clients using [some of] the Digital Marketing Sub Channels. In viewing them as seperate entities [Marketing Channels] as we do here at Capid Houser allows us to more effectively effect the promotion of products and services to end user clients that have been identified and classified by the business in question or following our preliminary research as a key component of the Digital Marketing Makeover process.

We at Capid Houser offer services within the above digital marketing channels and in recent months we have been putting more efforts into getting clients moving with the social media marketing agency as there are so many ‘dead facebook business pages out there that in fact are not serving any real purpose in terms of getting more clients through the door for their respective companies and; generating additional revenues.

When we speak of Digital marketing in terms of Business Strategy Development it is of course but one aspect of what we call Channel Marketing or put another way; one path that a company uses to actually get into contact with the end user customer, as mentioned above we refer to this as a Digital Marketing Sub Channel and the most appropriate sub channel to use will only be determined after we have gone through the marketing segmentation exercise in order to get really clear when it comes to the “Who” we are marketing our products and services to.

There are various parameters that we can use in order to execute the market segmentation of our customers and when it comes to the Digital Marketing Sub Channels that we are able to make use of to connect with clients there are of course many but for arguments sake here are but a few …

  • Pay Per Click
  • Cost Per Action
  • Search Engine Marketing
  • Reputation Management
  • Video Marketing
  • Podcasting
  • Social Media Marketing
  • Youtube

… and of course; the list could go on and on. But the focus is on that of Social Media Marketing and when we segment this aspect of Digital Channel Marketing we come to the place on the internet that billions of people on the planet are spending their time and that is Facebook.

It stands to reason that if their are so many people congregated in one place, all giving their opinions and buying preferences then this is actually a goldmine for businesses to connect with their prospective clients. No matter where you are in the evolution of your business, you are advised to take a look at the place that Facebook Marketing has to play in your business.

It is interesting to see how there has been a shift in marketing and advertising to that of connecting with clients using the digital realm, even within the digital marketing aspect of business development there have been changes within the …

  • Reputation Marketing
  • Search Engine Marketing
  • Social Media Marketing

… sub digital marketing channels relating to more effectively promoting products and services to end user clients. We at Capid Houser offer services within the above digital marketing channels and in recent months we have been putting more efforts into getting clients moving with the social media marketing agency as there are so many ‘dead facebook business pages out there that in fact are not serving any real purpose in terms of getting more clients through the door for their respective companies and; generating additional revenues.

Digital marketing is of course one aspect of what we call Channel Marketing or one path that a company uses to actually get into contact with the end user customer, we could call this a Digital Marketing Sub Channel after we have segmented Channel Marketing. The Digital Marketing Channel itself when segmented can be narrowed down to various aspects such as …

  • Pay Per Click
  • Cost Per Action
  • Search Engine Marketing
  • Reputation Management
  • Video Marketing
  • Podcasting
  • Social Media Marketing
  • Youtube

… and of course; the list could go on and on. But the focus is on that of Social Media Marketing and when we segment this aspect of Digital Channel Marketing we come to the place on the internet that billions of people on the planet are spending their time and that is Facebook.

It stands to reason that if their are so many people congregated in one place, all giving their opinions and buying preferences then this is actually a goldmine for businesses to connect with their prospective clients. No matter where you are in the evolution of your business, you are advised to take a look at the place that Facebook Marketing has to play in your business.

It is interesting to see how there has been a shift in marketing and advertising to that of connecting with clients using the digital realm, even within the digital marketing aspect of business development there have been changes within the …

  • Reputation Marketing
  • Search Engine Marketing
  • Social Media Marketing

… sub digital marketing channels relating to more effectively promoting products and services to end user clients. We at Capid Houser offer services within the above digital marketing channels and in recent months we have been putting more efforts into getting clients moving with the social media marketing agency as there are so many ‘dead facebook business pages out there that in fact are not serving any real purpose in terms of getting more clients through the door for their respective companies and; generating additional revenues.

Digital marketing is of course one aspect of what we call Channel Marketing or one path that a company uses to actually get into contact with the end user customer, we could call this a Digital Marketing Sub Channel after we have segmented Channel Marketing. The Digital Marketing Channel itself when segmented can be narrowed down to various aspects such as …

  • Pay Per Click
  • Cost Per Action
  • Search Engine Marketing
  • Reputation Management
  • Video Marketing
  • Podcasting
  • Social Media Marketing
  • Youtube

… and of course; the list could go on and on. But the focus is on that of Social Media Marketing and when we segment this aspect of Digital Channel Marketing we come to the place on the internet that billions of people on the planet are spending their time and that is Facebook.

It stands to reason that if their are so many people congregated in one place, all giving their opinions and buying preferences then this is actually a goldmine for businesses to connect with their prospective clients. No matter where you are in the evolution of your business, you are advised to take a look at the place that Facebook Marketing has to play in your business.