Many company’s, business owners and marketing departments that have a presence on Facebook do not have the pixel installed on their website [we know this to be true because we use this as part of our analysis to find Facebook Marketing Clients]. Many companies may just not be aware of the pixel and of how to actually set it up. If some are aware they may not thing it is worth the hassle to learn all that needs to be learnt in order to get it installed and working in order to use Facebook Marketing Agency Strategies within their business operations.

However, smart business owners and expert marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you need the Facebook pixel to be installed whether they set it up themselves or whether they choose to work with a third party company.

Facebook’s pixel installation on a company website is a key component when it comes to answering the question “How to use Facebook for business marketing”; note that the pixel installation is free and if the business is not technically inclined, a social media and search engine marketing agency such as Capid Houser can always install the code for any business they work with. The installation will be included within the Digital Marketing Makeover program.

To continue the discussion here is just but one reason why companies will get best out of their go to marketing social media marketing and advertising plans to give justification as to why organisations all over the world are engaging in strategic social media and facebook marketing for lead generation, brand build and revenue generation that stems from sales of products and services.

Create Of Facebook Custom Audiences.

With the Facebook platform there is an audience targeting tool which when used in sync with a top level business strategy will prove to be extremely useful as it enables companies to really focus in on the type of customer that they target with ads, the targeting will all be based on various factors such as customer’s location, their age, gender, interests, hobbies, and so much more.

Now with the use of the pixel, and bear in mind that this is not used in isolation but it is used in direction relation to the company’s top level business development strategy and therefore allow companies to take customer targeting to the next level. Companies are now able to target [as we do as a part of the Digital Marketing Makeover program] who have previously visited the company website, so marketers know that they are writing marketing messages for those who have already experienced the company in some way as they have already visited specific pages on the company website.

Within the digital marketing field things are progressing and moving at a rapid pace; when it comes to interfacing with the customer at the company website – conversational marketing with the use of ChatBots which has Artificial Intelligence technologies at its core is on the rise. We here at Capid Houser are in line with the power that Strategic AI ChatBot Marketing can bring to the implementation of the marketing strategy of any business.

One of the wonderful aspects of using conversational marketing with Chatbots is that they only get activated when a person arrives at the website that the ChatBot has been installed on. At this point in time the business can interact with customers no matter what time of day it may be.

Preprogrammed automatic responses can me made to do so many things for any company as an example users can be shown a restaurant menu or a list of services that a beauty salon may have on offer. The action can be triggered by various keywords or triggers that can be used to initiate multi topic discussions, these conversation can be programmed to get right to the bottom of issues that the customers may be experiencing.

Understand the problem, queries or issues that customers are experiencing will assist the company in understand the customer more deeply and therefore refine the business development strategy than in turn will be used to gain more customers and generate incremental revenues.

ChatBots are here to stay – as they can be intelligently utilised to increase the amount of customer interaction, answering questions and from a process driven point of view review all responses and then after careful analysis refine marketing development.

This is how the current digital marketing strategies are being played out and when it comes to dealing with customer support – chatbots are an excellent way to handle this necessary part of any business operations. Using ChatBots for customer service queries can push clients down into the sales pipeline and lead to revenue generation.

With customer support in mind and linking this back to digital marketing content generation and publication that in turn brings customers to the company website will assist the company in gaining the maximum return on the investment made in terms of digital marketing.

So the thing to do is to develop a coherent online marketing strategy – uniting all social and search engine marketing channels to drive traffic to the marketing chatbot with a view to engaging the customer and enhancing the view of the company’s brand, products and services.

Again – it is wise to carefully and strategically place ChatBots on specific pages on the company website; in this way we are able to grab customers attention and generate as many ChatBot initiated conversations as possible.

The key to website marketing success is search engine optimization or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services. Now, while there are many ways to enhance the search engine ranking of your company’s website, it is important to note that strategic social media marketing for business that results in significant social media marketing signals are an important piece of the puzzle.

However, some business owners are under the assumption that the more page “Likes” and “Followers” they get on social media, the better success they will achieve as a result in terms of search engine rankings. If you have 400,000 followers on Google+, Twitter or Facebook, that must mean you are well-known to the search engines, right?

Not exactly; while studies have shown a correlation between higher search rankings and page activity, they may not be directly related. A Google employee, Matt Cutts, made a statement saying, “you have this many followers on Twitter or this many likes on Facebook, to the best of my knowledge, we don’t currently have any signals like that in our web search ranking algorithms”

In other words, just because you have thousands of page Likes and Twitter followers does not mean your website will rank higher on Google searches.

Social Media Content is Powerful : It’s all about valuable, quality content. Search engine ranking fundamentals have changed in the past few years; today, human-friendly content rules the world of search engine marketing. Since social media is mostly about posting and sharing great content, it definitely enhances the ability of your business websites to be found in the search engines.

Content that is shared often across social media is viewed as “quality information” by “credible sources” that should be ranked accordingly. As a result, it is indexed and can show up in the search results.

Social Media is the New Link Juice : Having quality links back to your website is one way to strengthen the efforts that you go to so that your chosen target market segments will come across your company’s website when they type in related search terms in the main search engines. Gone are the days when we could just buy a bunch of backlinks from random sources; the search engines got smart and decided that any old backlink won’t cut it. Socials signals from sites such as Twitter, Google+, and Facebook are powerful, credible backlinks to your website that will definitely contribute to your overall SEO efforts.

Social Engagement Matters
: If you use sites such as Google+, Facebook, Twitter, and YouTube to share links and other connections to your website, chances are better that more people will check it out and talk about it. Once people are talking about something, sharing links, and posting about the content, social signals kick up a notch.

Speaking of Google+… obviously, this is Google’s favorite social media platform. Therefore, being consistent and active there is a surefire way to give your business’ website the best chance of being found.

Social Media Profiles Rank in Search Engines
: Social media profiles also rank in the search engines, which is a great way for additional exposure. If you do a search for any company’s brand name, they are social media profiles are likely to show up in the results.

In conclusion, using a social media marketing agency will help you to broaden your online presence and this will definitely play a huge role in your search engine rankings. While there is no definite outline on how it all works together, it is a fact that using a digital marketing agency will make a valuable addition to your business’ efforts. Focus on consistent engagement and creating great, shareable content and you’re on your way.

There can be no doubt at the time of writing that Digital Marketing and Strategic Social Media Management is a valuable tool when it comes to generating new business leads and connecting with existing clients. However there are still many business owners that are still not using a Digital Marketing Agency and wondering if this in addition to Social Media Marketing Management is truly worth the investment as a key component in the company’s marketing strategy development.

Digital Marketing is Effective : The sole purpose of successful online marketing is to utilize a social media campaign strategy at the lowest possible cost and risk investment, while maximizing sales potential and profit.

However, just having a website does not work anymore. Whether your business is an e-commerce company or a traditional brick and mortar business, with the right visibility and exposure, you can generate more online traffic, increasing sales and profit.

This form of connecting with clients costs much less in comparison with most other marketing strategies. Moreover, online marketing allows you to target your efforts all the way down to specific demographics, which no other type of advertising or marketing can accomplish.

Reaching out to clients using this marketing channel allows consumers to research and purchase your products and services at their own leisure, which is appealing to most consumers. Having a solid online presence allows them to do just that therefore putting them one step closer to doing business with your company.

If you want statistics, Strategic Social Media and Digital Marketing allows you to measure activities using appropriate tools. Practically all elements of a Digital Marketing campaign can be traced and tested in some form, including:

* Email Open Rates and Conversion Rates
* Website Traffic and Activity
* Social Traffic and Activity
* Video Views and Activity
* PPC (Pay Per Click) Results

Web analytics are also useful in being able to track the exposure, response, and overall effectiveness of online marketing by collecting, analyzing, and reporting back Internet data.

Here, advertisers can determine the best return on investment (ROI). Tracing and assessing can be accomplished immediately since most tracking tools can be easily setup and ready to go in just minutes. There are a number of steps you can take in order to successfully market your business online, from optimizing the copy writing on your company’s website for search engines to writing an e-newsletter and/or a blog.

This form of business marketing communications is a collaboration of elements that produce a successful online advertising strategy or campaign more commonly executed by a digital marketing agency as companies look to expand their investment in this form of business development. Recognizing the tools needed and making the most of them demands a huge amount of skill, expertise, and practice. The work that is put in eventually determines the level of accomplishment that will be achieved.

There can be no argument when it comes to the role that using a Digital Marketing Agency has to play in the overall development of the business strategy of organisations. The internet is of course channel to market in terms of …

  • Communicating the message of the business to its chosen target market segments
  • Delivering products and services to clients

We know that many larger companies make use of Social Media Marketing Agencies and have large budgets that are outside of the scope of smaller companies and as a consequence get great results from their available spend.

For the purpose of this discussion, let’s turn our attention to smaller organisations, possible those with multiple stores and outlets that may not be national and without the 10s of 1000s of £s or US$s marketing budgets to spend on a monthly basis. This is where of course many businesses choose to execute their online marketing by delegating the tasks to a member of staff. We see that they setup a Facebook page and then set about with the task of inviting friends, family and clients to ‘like their page.

The next ongoing task is to continue to update the page with fresh, relevant content that is engaging and the main point is that …

… Social Media Posting & Activity Should Function As Part Of A Marketing Strategy …

E.g. inviting people to like a Facebook page should serve to bring clients through the business’ marketing funnel but what we see is that in so many cases the company ends up with a like and not much else !!

This forms part of our digital consulting philosophy and is one of the reasons why our social media marketing agency for business what created and is serving clients so well.

We have developed a true process and system that runs for a minimum of 12 months and posts relevant, engaging and ongoing content that serves to generate news prospects, build a database for the company and then move on to transfer those prospects into clients.

As the subject of this discussion states, we also create and manage a Customer Relationship Management system for clients which acts a a digital marketing customer segmentation operation and email marketing systems enabling customers to run ongoing marketing promotions and loyalty contests based around parameters such as holidays and national holidays.

If you are a business owner frustrated with the returns that you are getting from your sporadic digital marketing efforts take a look at our integrated digital marketing campaigns process and then get in touch with Capid Houser to learn how we can be of service to you.

To your success,

– The Capid Houser Team

Running a business often requires the digitization of the business, whether it’s going to start selling products solely online, or simply needs a webpage made to bring in more clients. There are a few different kinds of strategies to digitize your business, but the most common (and high category) of the various strategies are ECommerce and MCommerce. Although these two strategies often look very similar in the style in which they are done, there are a few big key differences. Read on to find out the difference between the two.

ECommerce :-

Electronic commerce often refers to the type of industry that uses online or other electronic sources in order to sell and distribute product. This type of commerce often draws on other resources, such as mobile phones and computers that have the required software installed. ECommerce can also be done by creating a unique webpage solely for your business, and in turn, further the business revenue by reaching customers that might not be near the location of the business, or those who are unable to make the trip. ECommerce usually takes a little upkeep and maintenance fee, but if you’re looking for a way to gain clients interested in your business, this is the way to go.

MCommerce :

In theory, Mobile commerce is very close to ECommerce in that they both sell products online. However, MCommerce is simply mobile. This means that the business activity and reviews can be conducted anywhere, rather than simply on a computer. Although a computer may still be used to make the webpage and such, MCommerce is for when you are on the move. This key difference separates the two. MCommerce may also be used to keep in contact with those employees who are working at the business who also have mobile phones or devices, making it a great tool to watch the customer history and product revenue from a distant location. MCommerce can help you to manage your business from halfway across the world, so it is very important and a useful tool when going on business meetings.

Final Words :

The two may same to be nearly identical, but MCommerce is strictly mobile. ECommerce does include the category of mobile devices, but it is the overall branching theme covering digital marketing. For those that are always at a computer, ECommerce is perfect, but for those of you who are on the go, MCommerce is definitely the best use of your time.

outsource digital marketing

The heart and soul of every business is well, Marketing – that is to say that obviously no matter how good or groundbreaking the products or services of a company may be, it is of no use if the people for who those products and services are intended (target market segment) know nothing about their existence. Marketing is about delivering the message of a business to their chosen market segment and we as business owners know that this is a never ending and ongoing task.

The emergence of the internet has thrown up many challenges for many companies and the whole field of what we call Digital Marketing is something that must be done – why ? because of the widespread use of technology and the internet and now of course the daily useage of Mobile

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Devices and Smart Phones being used every minute of every day to access the internet to search for news and information concerning companies and the products and services that they have to offer. This means that companies must be present on the internet in order to meet the needs of the end user consumers.

The problem is of course that digital marketing which includes …

  • Search Engine Optimization
  • Website Competitive Analysis
  • Social Media Marketing
  • Reputation Management Strategy Development
  • Paid Advertising

… and more is not in the core competency set of many a company and they are faced with a choice of having to learn all about this field of marketing and then, having to keep up to date with all of the technological and internet marketing changes, all whilst updating their products and services as well as keeping up to date with their own business and industry. If is for this precise reasoning why so many businesses have chosen to work with specialist digital internet marketing companies so that they can implement the Digital Internet Marketing Strategy for them allowing the company to focus on its core business fundamentals.

After training and consulting in online marketing strategy development and providing limited digital marketing services in the past we at Capid Houser now offer the full Digital Marketing set that clients are able to use to get their business promoted so that the end user clients will be able to find them on the internet.

Digital marketing is here to stay, for the foreseeable future anyway 🙂 and companies of a certain size – who may not have the time and budget to develop internal internet digital marketing skills may well be advised to go the outsource route, look for a suitable business partner such as Capid Houser with the assurance that that their online marketing strategy development will get done. There will be no need to worry about training staff and keeping up to date – the strategy of partner organizations will be implemented via the internet for maximum effect and return on business investment.

The short answer to the question as to why so many businesses are using Digital Marketing is that ‘companies need to be where their clients are’. A more detailed explanation of online marketing for business comes down to the field of …

  • Channel Marketing and that of
  • Market Segmentation

Channel Marketing can be conveniently split into two aspects, that of promoting the products and services of a company and that of actually delivering the products and services of a company into the hands of the end user client. Digital Marketing has become so prevalent due to the widespread use of the internet triggered by increasing availability of technology along with the prices that seem to keep going down as the functionality of the technology actually increases.

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Of course – not all companies are able to deliver their goods into the hands of their chosen market segment via the internet but all companies are able to promote using the tools that Digital Marketing have to offer to …

  • Generate Leads
  • Educate Clients and
  • Interact with Questions, Queries and Comments.

For the purpose of this discussion we at Capid Houser think it best not to focus purely on the technology tools but rather on how they fit into various silos in order to form various sub internet marketing channels which are used for specific marketing activities of a company. Let’s take …..

Search Engine Optimization

….. most companies know that they should have a website even though they may not have gotten round to having one developed. Now consider the fact that so many businesses do have a website for their company but when we perform an analysis on that website, it is hardly getting visitors and traffic and simply does not rank in any of the major search engines. When we key in the main industry keywords for the business we see all their competitors and at time the website does not appear in the 1st 10 pages [100 results] of results. The website is a critical part of the face of a business online but failing to implement the digital marketing component of making sure that the people who the business or website is intended will actually come across the website when they go to the internet to look for information in the target industry.

The key point to make is that there are many facets to digital marketing and depending on the business; a combination of them must be used in order to bring clients into the marketing funnel of the business. If the target market of a company congregates on social media sites then it will make sense to employ aggressive and ongoing social media campaign, the business to business purchaser may be on the internet looking for specifications and useability data and in this case educational videos, podcasts and membership sites may be used in order to interact with the target market.

In our opinion at Capid Houser there is no one size fits all approach to the development of a digital marketing strategy of an organization and this is why we employ a consultative approach, there may be 10 clients that for whom we all use the following …

  • Social Media Marketing
  • Reputation Management
  • Search Engine Optimization
  • Website Analysis & Competitive Reporting

… however the degree to which each component is used will vary depending on the industry of the business and their chosen target market segments. We will consult with the business, understand its strategy and then from this develop a Digital Marketing plan in order to promote the business and raise its visibility to its chosen target market segment.

If you are looking to make more of the internet within your business, maybe looking to outsource the mountain of activities that need to be executed on a daily basis ? why not get in touch with Capid Houser to see how we can assist your business realise its dreams in the internet marketing world.

Digital Marketing Strategies need to be developed and implemented for many millions of companies so that they can bring in new leads that are using the internet so that they can turn them fee paying customers in due course. The question of which technology tools of the internet [from the digital marketing suite of tools] should be used is a topic that at the forefront of many marketing managers and business leaders.

One of the aspects of digital marketing is that of Social Media Marketing and it is important to note that there are reports that come to the conclusion that Social Media has a much lower effect on Brand Building when compares to Search Engine Marketing.  The point to make here is that some forms of Digital Marketing will serve the needs of a business better than others – this is where Capid Houser’s initial business strategy consultation comes into play as we take time to look at your business structure before implementing your Digital Internet Marketing Strategy. It is important to note that there is no ‘one size fits all’ approach that can [in our opinion] be applied to a business. Instead we tend to develop a combination of …

  • Website Competitive Analysis
  • Search Engine Optimization Marketing
  • Social Media Marketing
  • Reputation Management Marketing
  • Local Buzz Marketing

… strategies for a company with varying percentages of focus on each aspect of digital marketing being implemented depending on what is to be accomplished for the organization.

The challenge for corporations is to find the correct Internet Channel to use instead of jumping head first into using one particular aspect of marketing on the internet.

It is our experience [see if this is true for your business] that many companies are ‘jumping into the internet and doing ‘activities without developing a real strategy and as a consequence are wasting a lot of money. We recently spoke to one company spending more than 10000GBP/month on paid advertising with no real data or metrics to measure the effectiveness in building the business.

We at Capid Houser do advocate Search Engine Marketing as it is a fact that most internet users respond to the Organic Search Results rather than paid, so in various cases we look to reduce the spending on paid advertising and shift this to SEO, Content and Link Building as we look to transition that organization to producing quality content for their Search Engine Marketing strategy.

If you’d like to explore how digital internet marketing strategies can be used in your business to bring in more leads, enhance the value your company gives to customers and ultimately drive revenue – read more about how we at Capid Houser work and then feel free to contact us to see how we can assist your business.

We at Capid Houser execute digital marketing programs for clients after we have consulted with them on their go to market strategy and have an understand of their …

  • Ideal Client Profile
  • Target Market Segments
  • Operating Market Categories.

It is only after we have an in depth understanding of the more ‘standard or some say ‘offline business and marketing strategy that we can then begin the process of translating this to using the various tools of the internet to execute the marketing, promotion and advertising of the company.

Often we are in the business of promoting a business, its brand, website, products and services using digital marketing to accomplish our tasks. Some of the main tools we use for this are that of …

  • Search Engine Optimization
  • Social Media Marketing
  • Reputation Management Marketing.

It is important to note that there really is no ‘one size fits all’ approach to a business when we begin the SEO process. For example before we implement we have to go through a detailed Keyword Research Process so that we can determine the searching patterns of clients & competitive websites in order to determine how we can go about creating relevant content that is the core of the ranking of a business website.

Often the complexity of a SEO campaign is not appreciate as there are many websites out there on the internet advertising say a $1000 / month SEO package, this can be purchased by any business. We do not adopt this approach as a small business looking for internet exposure in say a local town will require a different approach to a company looking for national or even international exposure. It will normally take longer for us to achieve rankings for the latter given the competition will be stronger, it is never ‘easy to rank a local company and keep them in their position in the Search Engine Ranking Positions and will require different approaches and resources than for a more competitive market.

As mentioned above we in most cases use the tools of Search Engine Optimization, Social Media Marketing & Reputation Management Marketing however, the degree to which we use each will vary depending on the market industry and the competition. It should be noted that all of the above contributes to internet exposure for a business as users are congregated on Social Media [used for Social Media Marketing] as well as on the various review sites [used for Reputation Management Marketing] so they can be communicated with their. The activities on these portals also do contribute to the ranking in the search engines however the SEO process itself is largely responsible for the rankings in Google, Yahoo & Bing and for say a given monthly fee of say £5000 we could put more resources into SEO in the first months and then reallocate resource into the other two as results start to appear.

The point to make is that just as companies take months and sometimes years to develop a coherent marketing strategy to deliver products and services via a defined marketing channel to connect with specific target market segments. Developing a Digital Marketing Strategy takes time and to do it right we need to use a consultative approach when working with your business.

If you are looking to develop your Internet Digital Marketing Strategy further – then get in touch so that we can arrange a time to talk.