The creation of a Digital [Search Engine & Social Media] Marketing Calendar forms a core component of the execution of the branding, promotion and advertising of a company’s products and services using the principle of connecting with clients using specific channels that are determined and utilised on the internet. Developing this method of internet business promotion is fundamental to top level business strategy development as it allows the marketing professionals to become organised and to take a birds eye view when it comes to what content to research, create and publish that relates to the core product, goods and services that the company in question sells into the marketplace at large.
At this point in time it is important to note that the whole point of creating a digital marketing plan and actually publishing content is to [from the point of view of Business Development and Marketing Strategy effectiveness] communicate with new clients and therefore to act as lead generation bait which in turn connect into email marketing nurturing and followup sequences.
With that said; by speaking directly to the customer by using a digital marketing content calendar which will focus on relevant happens in society such as public holidays, festivals, religions acknowledgement days, pet days, mothers / fathers day, valentines day, political historical events etc etc and the list could go on and on.
By using these events that the target market customers will be aware of and linking this with marketing content, the organisation will go on to receive higher levels of engagement that it otherwise would have. So this is the principles of making use of a search engine and social media marketing content calendar for business development purposes.
It is for this reason that companies will choose to work with a full service digital marketing agency in order to [with the understanding of their corporate strategy] conduct all of the [very] necessary market research which will consist of digging deep into social media network sentiment and trending content along with analysis keywords that come from the phrases and queries that customers key into the search engines. Armed with the trends this data can then be repurposed into blogging and article contents as well as for creating videos that can be used to speak to customers based on the concerns and discussions that clients are seen to be taking part in.
When these discussions, concerns and sentiments are translated into lead generation and customer nurturing campaigns and consistently published throughout the weeks, months and years on specific dates along with event specific content [e.g. valentines, mothers day or other public holidays] that is expertly crafted to to guide customers to learn more about products, goods and services leading to these clients [and prospects] becoming business company branding advocates.
We all understand that the fundamentals of the internet is based on that of content and the issues that any search engine and social media marketing strategy agency as well as the company looking to execute its own internet promotion plans face is first, what content subject matter to produce on a consistent basis.
The question of How to Create a Social Media Content Calendar is taken care of as a key component or fundamental of Capid Houser’s digital marketing strategy development execution that is carried out on behalf of its clients which are seen to come from different market sectors.
The content that is published on behalf our clients is part of our social media marketing agency strategy and comes in various formats and let it be said that video marketing comes in as a key fundamental when it comes to what content that we publish which will be shored up with blogging content, articles, press releases, micro blogging and others which will all serve to expand the digital marketing footprint of our partner organisation. So with that said – if you are reading this as a business owners, marketing professional, entrepreneur or work from home professional looking to focus more on your business and customers then go get in touch with us here at Capid Houser to learn more how we can assist you with taking your organisation to the next level.
In the first instance please set some time aside to view our complete search engine and social media marketing agency strategy development process – then go through the questionairre and book a consultation call [our digital marketing agency chatbot is handling the interaction with you] so that we can get to work together in order to expand your business so that through it you will be able to more fully serve your target market customers through your organisation. Any questions then please do just get in touch : Stephen C Campbell [director Capid Houser]