outsource digital marketing

The heart and soul of every business is well, Marketing – that is to say that obviously no matter how good or groundbreaking the products or services of a company may be, it is of no use if the people for who those products and services are intended (target market segment) know nothing about their existence. Marketing is about delivering the message of a business to their chosen market segment and we as business owners know that this is a never ending and ongoing task.

The emergence of the internet has thrown up many challenges for many companies and the whole field of what we call Digital Marketing is something that must be done – why ? because of the widespread use of technology and the internet and now of course the daily useage of Mobile

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Devices and Smart Phones being used every minute of every day to access the internet to search for news and information concerning companies and the products and services that they have to offer. This means that companies must be present on the internet in order to meet the needs of the end user consumers.

The problem is of course that digital marketing which includes …

  • Search Engine Optimization
  • Website Competitive Analysis
  • Social Media Marketing
  • Reputation Management Strategy Development
  • Paid Advertising

… and more is not in the core competency set of many a company and they are faced with a choice of having to learn all about this field of marketing and then, having to keep up to date with all of the technological and internet marketing changes, all whilst updating their products and services as well as keeping up to date with their own business and industry. If is for this precise reasoning why so many businesses have chosen to work with specialist digital internet marketing companies so that they can implement the Digital Internet Marketing Strategy for them allowing the company to focus on its core business fundamentals.

After training and consulting in online marketing strategy development and providing limited digital marketing services in the past we at Capid Houser now offer the full Digital Marketing set that clients are able to use to get their business promoted so that the end user clients will be able to find them on the internet.

Digital marketing is here to stay, for the foreseeable future anyway 🙂 and companies of a certain size – who may not have the time and budget to develop internal internet digital marketing skills may well be advised to go the outsource route, look for a suitable business partner such as Capid Houser with the assurance that that their online marketing strategy development will get done. There will be no need to worry about training staff and keeping up to date – the strategy of partner organizations will be implemented via the internet for maximum effect and return on business investment.

Digital Marketing Strategies need to be developed and implemented for many millions of companies so that they can bring in new leads that are using the internet so that they can turn them fee paying customers in due course. The question of which technology tools of the internet [from the digital marketing suite of tools] should be used is a topic that at the forefront of many marketing managers and business leaders.

One of the aspects of digital marketing is that of Social Media Marketing and it is important to note that there are reports that come to the conclusion that Social Media has a much lower effect on Brand Building when compares to Search Engine Marketing.  The point to make here is that some forms of Digital Marketing will serve the needs of a business better than others – this is where Capid Houser’s initial business strategy consultation comes into play as we take time to look at your business structure before implementing your Digital Internet Marketing Strategy. It is important to note that there is no ‘one size fits all’ approach that can [in our opinion] be applied to a business. Instead we tend to develop a combination of …

  • Website Competitive Analysis
  • Search Engine Optimization Marketing
  • Social Media Marketing
  • Reputation Management Marketing
  • Local Buzz Marketing

… strategies for a company with varying percentages of focus on each aspect of digital marketing being implemented depending on what is to be accomplished for the organization.

The challenge for corporations is to find the correct Internet Channel to use instead of jumping head first into using one particular aspect of marketing on the internet.

It is our experience [see if this is true for your business] that many companies are ‘jumping into the internet and doing ‘activities without developing a real strategy and as a consequence are wasting a lot of money. We recently spoke to one company spending more than 10000GBP/month on paid advertising with no real data or metrics to measure the effectiveness in building the business.

We at Capid Houser do advocate Search Engine Marketing as it is a fact that most internet users respond to the Organic Search Results rather than paid, so in various cases we look to reduce the spending on paid advertising and shift this to SEO, Content and Link Building as we look to transition that organization to producing quality content for their Search Engine Marketing strategy.

If you’d like to explore how digital internet marketing strategies can be used in your business to bring in more leads, enhance the value your company gives to customers and ultimately drive revenue – read more about how we at Capid Houser work and then feel free to contact us to see how we can assist your business.

When dealing with how appropriate the internet is for developing strategies for either Business to Business or Business to Consumer we at Capid Houser like to go back to the basics of  the basic strategy of the company.

Let’s assume that a company is selling it products and services mainly in a Business To Business manner, we would in this case recommend that relevant content is created and used to educate the B2B buyers in order to give them confidence in the products, services and operations of the business. This could be used in the form of …

  • Membership Sites
  • Videos
  • Podcasts
  • PDFs
  • Blogging.

The various forms on content would be appropriated to include …

  • Specifications
  • Testing Results
  • Tolerances
  • White Papers

This is targeted to the B2B marketing professionals so that they will have all of the information they need before they have to ask – putting one company in a stronger position that its competitors. This  would be used for the ‘Push Marketing strategies.

We can also use the internet to create the ‘Pull Marketing strategies as we want the end users to know about the products that they will be purchasing from the B2B channel marketing partner too. But the difference is that the type of information that we service this market segment with would not be detailed specification type information given to the B2B audience. In this case the internet channels such as Forums and Vertical Blogging as well as other video content portals can be used to educate the end user.

So we use the internet for B2B and B2C, the Business customer would be pushing this into the marketing and end users would be asking for & pulling the product from the marketplace. This is strategic Digital Internet Marketing, not just a case of Social Media or any one aspect of Digital Marketing !!

The conclusion is that marketing on the internet for business can be a complicated and multi faceted operation – this is why we at Capid Houser consult with your business on your digital business internet marketing strategies before we implement.