Having a website is now taken as a standard part of a company’s marketing strategy and the task of making sure that the business website is found in the major search engines of the world, i.e. Google, Yahoo & Bing also is something that should always be on the list of things that must be carried out by the company or; by someone else.

If the competitors of a particular business is always ranking higher in the search engines than another business then this by definition means that the business ranking higher will get more enquiries for its products and services, more engaged customers which in turn leads to rising revenues. It is for this reason that search engine optimization services for business services have become so important as when it comes to this service the point is to get the job done.


The ever changing algorithms that are used by the search engines when combined with keyword research [looking at the activities of users who type in various search terms into the search engine search box] means that keeping up to date with all that needs to be done may well cause any company to divert its focus from its main products, service and end user clients if it were to engage in conducting this activity for itself.

So to make sure that the Search Engine Marketing tasks are executed, company’s hire search engine optimization outsourcing companies [such as Capid Houser] to ensure that the behaviour of the customers are understood [through ongoing keyword research] and that website optimization, content creation and keyword research is carried out on a daily basis which will lead to improved search engine rankings.

When it comes to providing search engine optimization services for business you can be sure that  if certain rules and processes are followed – a particular website will rank for specific keywords that users type into the search engines. At Capid Houser we adopt a consultative approach when signing and working with new clients, we look to understand the core business of our clients in order to make sure that the activities that we carry out on the internet is in line with the company’s core branding, segmentation and overall marketing strategy.

As you are looking to make sure that you get significant returns from your website then learn more about our business search engine optimization services so that you can focus on your business and let us take care of making sure that your clients find your company and its content on the internet.

Building a strong online presence for any business isn’t something that can be achieved overnight, it is also important to note that it isn’t something that can be achieved through having a website that represents your business alone. An effective online presence for businesses of all sizes requires an ongoing cycle of planning, implementation, monitoring and analysis. The point that we like to stress is that Once You Start online marketing – you cannot Stop!

Some of the foundations of businesses online identity are :-

  • Social media profiles
  • Directory listings
  • Your website
  • and other properties.

The internet presence of a company actually accumulates through active growth, which you achieve through the ongoing process of content creation …

  • Audio
  • Video
  • Press Releases
  • Articles
  • Blogs
  • Social Media and more …

… and online marketing campaigns.

Creating and maintaining an online presence requires commitment and will result in increased leads to your business as well as satisfied customers and ultimately increased revenues. With respect to development and implementation of the Online Marketing Strategy for a company consider these important factors.

  • People all over the world are accessing the internet are online via desktop computers, tablets or mobile devices, your local target market will be shopping around online looking for your products or services.
  • Online internet marketing is cost effective & no other form of marketing is so cost effective and can offer the same levels of return on your investment.
  • Perhaps one of the most important aspects of online marketing is that it is measurable. Using various tools, you as a company, marketing executive or business owner can analyze previous campaigns, which will help fuel smarter campaigns in the future.
  • The key to a successful online marketing campaign is to make sure that once your company starts with its online marketing campaign is not to stop!

In essence it is necessary to Plan, Implement, Monitor, Analyze and Repeat

The internet is to be treated as a marketing channel and like other marketing channels it does not offer a quick fix for your business, and it certainly does not conform to a ‘do it one and never again’ approach.

If you are going to make your business a success based on your strategic marketing activities via the internet, it is important to understand that it is an ongoing process. Your online presence needs to grow and evolve with the internet as it changes and adapts as new technologies evolve in response to demands and usage models from society. This is the reason why a business needs the discipline to plan, implement, monitor and analyze every aspect of its strategic online marketing activities.

Finally, here are some check points for you to take note of in order to keep your business online marketing activities on track.

  • Plan & Think about your website, your social media profiles, your email campaigns, your SEO, and other methods & how will you use these over the next 30 days to achieve your business goals.
  • Monitor & Make sure that all of your activities are being monitored by an application such as Google Analytics and Facebook Insights to see if you are meeting your targets.

Time spent learning from & analysing past internet marketing activities for your business will help you to develop more effective online marketing campaigns in the future.