There is now no argument for most business owners whether or not they need to have a website to showcase their products or services to the world in general and specifically to their desired end user target market. Having a website that looks good and that represents the company is of course necessary and website design and development for business is one of our service offerings. But for now please consider that as the website is the face of your business it will do your business no good whatsoever if it cannot be found by those who you wish to engage with and to sell to.
Search Engine Optimization for a business can be seen as one of the most critical aspects of that company’s go to market strategy and making sure that use is made of the right professional SEO company should be taken seriously. Many business owners do not appreciate some of the complexities of what goes into getting a website ranking on the higher pages of the search engines (Google, Yahoo and Bing) and also many people only focus on the main website homepage URL as a demonstration of the strength of how well they are ranking.
Consider the fact that your company may offer multiple products and services, the way that keyword research and SEO works means that it will be very difficult to rank a homepage URL for too many terms, we normally would limit this to 2 or 3 main keywords and related terms. Our approach is to also focus our attention on the inner pages of the website so that when users are searching the internet they not only will come across your website’s homepage but also will enter into your website [marketing funnel] on various other pages that relate to the specific product or service that you have to offer.
This can become a very complex and sometimes overwhelming discussion and this is why we take a consultative SEO business management approach with all of the clients we work with. If you want to know more please do take a look at our search engine optimization report for business which will give you more information regarding our approach in working with making sure our clients’ business websites are ranking in the search engines.
Consider the amount of monies as a percentage of revenues that larger companies are spending on their marketing in funding full scales staff and campaigns on an ongoing basis – with that in mind you can gain an insight into why we have no standard pricing as the amount of work that we carry out depends on how difficult it will be to market any business on the internet. Please contact us to learn more about our SEO for business services so that we can be of service to you to ultimately help you to grow your revenues and customer base.
-Stephen C Campbell