Within the digital marketing field things are progressing and moving at a rapid pace; when it comes to interfacing with the customer at the company website – conversational marketing with the use of ChatBots which has Artificial Intelligence technologies at its core is on the rise. We here at Capid Houser are in line with the power that Strategic AI ChatBot Marketing can bring to the implementation of the marketing strategy of any business.

One of the wonderful aspects of using conversational marketing with Chatbots is that they only get activated when a person arrives at the website that the ChatBot has been installed on. At this point in time the business can interact with customers no matter what time of day it may be.

Preprogrammed automatic responses can me made to do so many things for any company as an example users can be shown a restaurant menu or a list of services that a beauty salon may have on offer. The action can be triggered by various keywords or triggers that can be used to initiate multi topic discussions, these conversation can be programmed to get right to the bottom of issues that the customers may be experiencing.

Understand the problem, queries or issues that customers are experiencing will assist the company in understand the customer more deeply and therefore refine the business development strategy than in turn will be used to gain more customers and generate incremental revenues.

ChatBots are here to stay – as they can be intelligently utilised to increase the amount of customer interaction, answering questions and from a process driven point of view review all responses and then after careful analysis refine marketing development.

This is how the current digital marketing strategies are being played out and when it comes to dealing with customer support – chatbots are an excellent way to handle this necessary part of any business operations. Using ChatBots for customer service queries can push clients down into the sales pipeline and lead to revenue generation.

With customer support in mind and linking this back to digital marketing content generation and publication that in turn brings customers to the company website will assist the company in gaining the maximum return on the investment made in terms of digital marketing.

So the thing to do is to develop a coherent online marketing strategy – uniting all social and search engine marketing channels to drive traffic to the marketing chatbot with a view to engaging the customer and enhancing the view of the company’s brand, products and services.

Again – it is wise to carefully and strategically place ChatBots on specific pages on the company website; in this way we are able to grab customers attention and generate as many ChatBot initiated conversations as possible.

chat bot marketing

Digital Marketing Strategy Development continues to grow and progress along with the other technological advancements we see around us in society. When it comes to Business Development and Branding Company websites play a central role in our we interface with customers as in the vast majority of cases, customers will form a view of us based on the interaction they have with our website along with the content that they read and consume both on our business website and on other blogs, press releases and of course via social media. We have seen an evolution of ways in which to capture website visitor’s attention and one of the latest innovations is in the form of Chat Bot Agents that are based on artificial intelligence technologies that actually learn user behaviour and makes adjustments accordingly.

Capid Houser’s ChatBot Marketing Agency service offering has been developed in order to stay current and relevant in relation to market movements, not that we change our strategies based on every market movement but we can see that with Facebook and other major corporations putting major strategy efforts into Conversational Marketing With Robots that this form of marketing is set to grow over the coming years; and it our goal to bring the best world wide ground breaking technologies to our customers.

ChatBots are indeed the future of marketing and some of what Capid Houser’s service offering provides is as follows …

  • Completely Custom Designed
  • Provides Industry Specific Options
  • Builds A Database Of Website Visitors
  • Provides Marketing Analysis Of User Interaction
  • Fits Into Business Strategy Plans

… and with the Chat Agent on hand 24 hours a day, 7 days a week interfacing with every website visitor the business is able to fully benefit from all of the Search Engine & Social Media Marketing efforts by maximising customer engagement and carefully guiding clients through the marketing funnel, again we stress that all of the decision matrix paths are designed and based around the core business strategies that have been deployed by the corporation in question.

Indeed, it is the consultative approach that we take when we design, develop and execute chatbot marketing agents for clients that will enable the company to add an extra dimension to its Digital Marketing Strategy Execution efforts. With the rapid rise in messenger apps like Whatsapp and Facebook messenger, ChatBot marketing is well set to be a major component of business growth as we continue in 2019 and beyond as more and more of marketing is based around the company website; as an example in the case of a restaurant food service establishment this could be accomplished in the form of reviewing results of customer choices that are made via the ChatBot in terms of food choices; this could culminate in refining and defining food and drink menus.

In terms of Real Estate & Lettings Agencies we find that ChatBots Bots are well and truly poised to provide massive assistance in terms of customer support and segmenting those searching for properties into market classifications e.g. Looking for apartments, Landords wanting to purchase, Buy To Let business people etc, etc. All of this can be accomplished and also make use of Real Estate Chatbots for Lead Capture which will allow the property company to focus in on acting on the actual intentions of the customers which would have all been captured seemlessly by the Real Estate Agents Marketing ChatBot that would have been programmed to act in accordance to that which is needed by the specific property sales, renting, lettings or investing company.

No matter what stage of Digital Marketing Strategy & execution a company finds themselves in, the fact remains that Artificial Intelligence & ChatBbots set to continue to shape what will be the future of website customer interaction which will in turn feed into business strategy and that of digital [search engine & social media] marketing development. What some terms as conversational or ChatBot Marketing for Customer Service is definitely here to stay and as soon as companies get their 24 x 7 ChatBot Agent working for them the better as it will serve to provide a competitive advantage in the market place, but more importantly serve to develop more targeted products and services through the use of the analytics data provided along with higher levels of customer service which, in the end is that which a company exists !

There can be no doubt at the time of writing that Digital Marketing and Strategic Social Media Management is a valuable tool when it comes to generating new business leads and connecting with existing clients. However there are still many business owners that are still not using a Digital Marketing Agency and wondering if this in addition to Social Media Marketing Management is truly worth the investment as a key component in the company’s marketing strategy development.

Digital Marketing is Effective : The sole purpose of successful online marketing is to utilize a social media campaign strategy at the lowest possible cost and risk investment, while maximizing sales potential and profit.

However, just having a website does not work anymore. Whether your business is an e-commerce company or a traditional brick and mortar business, with the right visibility and exposure, you can generate more online traffic, increasing sales and profit.

This form of connecting with clients costs much less in comparison with most other marketing strategies. Moreover, online marketing allows you to target your efforts all the way down to specific demographics, which no other type of advertising or marketing can accomplish.

Reaching out to clients using this marketing channel allows consumers to research and purchase your products and services at their own leisure, which is appealing to most consumers. Having a solid online presence allows them to do just that therefore putting them one step closer to doing business with your company.

If you want statistics, Strategic Social Media and Digital Marketing allows you to measure activities using appropriate tools. Practically all elements of a Digital Marketing campaign can be traced and tested in some form, including:

* Email Open Rates and Conversion Rates
* Website Traffic and Activity
* Social Traffic and Activity
* Video Views and Activity
* PPC (Pay Per Click) Results

Web analytics are also useful in being able to track the exposure, response, and overall effectiveness of online marketing by collecting, analyzing, and reporting back Internet data.

Here, advertisers can determine the best return on investment (ROI). Tracing and assessing can be accomplished immediately since most tracking tools can be easily setup and ready to go in just minutes. There are a number of steps you can take in order to successfully market your business online, from optimizing the copy writing on your company’s website for search engines to writing an e-newsletter and/or a blog.

This form of business marketing communications is a collaboration of elements that produce a successful online advertising strategy or campaign more commonly executed by a digital marketing agency as companies look to expand their investment in this form of business development. Recognizing the tools needed and making the most of them demands a huge amount of skill, expertise, and practice. The work that is put in eventually determines the level of accomplishment that will be achieved.

There can be no argument when it comes to the role that using a Digital Marketing Agency has to play in the overall development of the business strategy of organisations. The internet is of course channel to market in terms of …

  • Communicating the message of the business to its chosen target market segments
  • Delivering products and services to clients

We know that many larger companies make use of Social Media Marketing Agencies and have large budgets that are outside of the scope of smaller companies and as a consequence get great results from their available spend.

For the purpose of this discussion, let’s turn our attention to smaller organisations, possible those with multiple stores and outlets that may not be national and without the 10s of 1000s of £s or US$s marketing budgets to spend on a monthly basis. This is where of course many businesses choose to execute their online marketing by delegating the tasks to a member of staff. We see that they setup a Facebook page and then set about with the task of inviting friends, family and clients to ‘like their page.

The next ongoing task is to continue to update the page with fresh, relevant content that is engaging and the main point is that …

… Social Media Posting & Activity Should Function As Part Of A Marketing Strategy …

E.g. inviting people to like a Facebook page should serve to bring clients through the business’ marketing funnel but what we see is that in so many cases the company ends up with a like and not much else !!

This forms part of our digital consulting philosophy and is one of the reasons why our social media marketing agency for business what created and is serving clients so well.

We have developed a true process and system that runs for a minimum of 12 months and posts relevant, engaging and ongoing content that serves to generate news prospects, build a database for the company and then move on to transfer those prospects into clients.

As the subject of this discussion states, we also create and manage a Customer Relationship Management system for clients which acts a a digital marketing customer segmentation operation and email marketing systems enabling customers to run ongoing marketing promotions and loyalty contests based around parameters such as holidays and national holidays.

If you are a business owner frustrated with the returns that you are getting from your sporadic digital marketing efforts take a look at our integrated digital marketing campaigns process and then get in touch with Capid Houser to learn how we can be of service to you.

To your success,

– The Capid Houser Team

Running a business often requires the digitization of the business, whether it’s going to start selling products solely online, or simply needs a webpage made to bring in more clients. There are a few different kinds of strategies to digitize your business, but the most common (and high category) of the various strategies are ECommerce and MCommerce. Although these two strategies often look very similar in the style in which they are done, there are a few big key differences. Read on to find out the difference between the two.

ECommerce :-

Electronic commerce often refers to the type of industry that uses online or other electronic sources in order to sell and distribute product. This type of commerce often draws on other resources, such as mobile phones and computers that have the required software installed. ECommerce can also be done by creating a unique webpage solely for your business, and in turn, further the business revenue by reaching customers that might not be near the location of the business, or those who are unable to make the trip. ECommerce usually takes a little upkeep and maintenance fee, but if you’re looking for a way to gain clients interested in your business, this is the way to go.

MCommerce :

In theory, Mobile commerce is very close to ECommerce in that they both sell products online. However, MCommerce is simply mobile. This means that the business activity and reviews can be conducted anywhere, rather than simply on a computer. Although a computer may still be used to make the webpage and such, MCommerce is for when you are on the move. This key difference separates the two. MCommerce may also be used to keep in contact with those employees who are working at the business who also have mobile phones or devices, making it a great tool to watch the customer history and product revenue from a distant location. MCommerce can help you to manage your business from halfway across the world, so it is very important and a useful tool when going on business meetings.

Final Words :

The two may same to be nearly identical, but MCommerce is strictly mobile. ECommerce does include the category of mobile devices, but it is the overall branching theme covering digital marketing. For those that are always at a computer, ECommerce is perfect, but for those of you who are on the go, MCommerce is definitely the best use of your time.

If you run a business, company or corporation, you’ve probably heard a lot of buzz surrounding what we call ‘Digital Marketing’, but sitting in front of a computer all day can be incredibly time-consuming, and time is precious when trying to increase your overall revenues. No business should be all alone when trying to sell a product and/or service and digital marketing should most definitely be used to help the company to achieve its objectives.

Mobile applications are available to help develop your business, and they don’t take more than a few minutes every now and then [once they have been setup appropriately] at the times of your choosing to expand your overall customer base. Read on to find out more about digital marketing, and exactly how it can expand your business in terms of helping with your overall business management and reaching different market segments.

Benefits of Digital Marketing

Digital marketing can help in bringing all the different parts of a business’ communications together in one place, all in the palm of your hand or computer screen. Mobile business management allows you to keep in contact with each and every one of your employees all from your fingertips. Perhaps one of the most important and essential aspects of a successful business is that of travelling to meet with clients and using digital marketing tools provides the ability to travel and still monitor business communications from any point on the planet [with internet connectivity].

When running and looking to expand the reach of a business; getting in contact with clients that wouldn’t normally see or hear about the business’ products and/or services is an essential of moving into new markets. Digital Marketing makes it possible to expand your client-base significantly, and at the end of the day, having a bigger client-base provides a batter chance for overall revenues to be increased significantly.

Getting in touch with new clients has never been easier once your digital marketing strategies have been developed and are being executed. By using facilities available with Mobile Commerce applications your client base will be able to find your business location much more easily; therefore giving you the chance to bring more clients into the marketing funnel. If your business is solely online (or selling products that are found elsewhere) digital marketing allows you to send your products to customers that live anywhere that you choose to ship to.

Final Words

If you do happen to be running a business, whether it’s already successful or not, there is a very sure way to increase the gross revenue of your business, as well as the customers that remain loyal to you. Digital marketing allows you to keep in constant contact with and; allows you to gain new customers from other locations from that of the location of your business. Do yourself a favor, and look into developing a digital marketing plan from a strategic perspective for your business.

It is clear for all Small Business Owners and Marketing Executives working for large and small companies alike that they internet has to be somehow used in their business. There is of course a great deal of confusion around when it comes to how to use technology tools such as

  • Social Media
  • Web 2.0
  • Blogging
  • Video Marketing
  • Podcasting
  • Search Engine Optimization

… to enhance any business. I emphasise the word enhance as this comes up often during my business strategy consulting or training sessions. Often companies have spent 10s of 1000s of GPB or US$ maybe on a ‘fancy looking website or more often than not on some paid advertising campaign after which they are not able to demonstrate any real returns for the business.

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Just as in the training session I gave last week to executives of a client in Paris, I stress the point to view the internet as part of the company’s channel marketing activities. Now, often smaller companies are not so structured that they think of their activities in terms of business fundamentals such as …

  • Market Segmentation
  • Channel Marketing
  • Ideal Client Profiling
  • Category Marketing

… so after a brief explanation I find it makes sense to put Online Channel Marketing activities into two main classifications :-

  • Promotional
  • Consumption

Consumption refers to the ability of the client to actually purchase and use the products or services of the company and/or to be able to order them. With some product categories e.g. digital and audio products these can be purchased and used right away, other products such as books, cosmetics, shoes and clothes may also be purchased online which may be deemed as consumption. So the purchase can always be made over the internet but the ability of the client to use the product is not always possible. This leads the provider of the product or service to get creative and to produce relevant content that will bring the end user client closer to the product. This could be in the form of …

  • Educational Material
  • Product Specifications
  • White Papers
  • Videos
  • Audio Podcasting
  • Training Collateral.

The other aspect of using the internet for business and why topics such as Search Engine Optimization are so critical is that even if the end user client cannot physically use the product or service over the internet – the company will certainly always be able to creatively use the internet to promote that which it is selling. This promotional part of using the internet as a marketing channel is becoming more and more important and the discussion I believe must always be made as high as possible up the organizational chain. That is to say – because the implementation of the using the tools for the internet may be technical [the how] – the actual ‘why we are using social media or video marketing should be made at the strategic level.

While this does pose some challenges as it will necessitate higher level management becoming familiar with internet technology to some degree. The payback to the organization or company in terms of brand building and increased customer satisfaction will ultimately reflect back to the business in terms of revenue generation and/or stabilized market share.

Stephen C Campbell MBA, MSc

There really is no argument from the professionals and from the non experts alike that if a business has a website then it must be promoting that website on an ongoing basis, that is to say there can never be a time when the business is not engaging in efforts to market its website to the world at large and specifically to its chosen end user target market segment. To promote a website so that it comes up in the search engine rankings there are two main options that a company can use – that is …

  • PPC – Pay Per Click Advertising
  • SEO – Search Engine Optimization

Therefore the question that is posed by many customers is what is the main difference between the two. In summary Search Engine Optimization for business marketing is for the long term and PPC pay per click marketing short term – those two statements do of course need some explaining.

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Let’s take the situation where a company has just had a new website designed and developed by us here at Capid Houser and then the website is launched on the internet. By definition the search engines do not know that the website exists, there is little or no content relating to and linking back to the website on the internet which in turn in most cases will mean that that business website will not rank in the major search engines. If the client is prepared to wait for the time (depending on the market sector and competition this could be months) for their website to rank then we could go ahead and execute our experts SEO processes and in time your business website will be seen to rank in the search engines for specific keywords used by the end user clients.

Now consider the scenario where a company has a new website and it needs to have site visitors immediately coming to the website for whatever reasons, in this case we will setup and run a Pay Per Click campaign using the Google Adwords system. The campaign will allow us to display advertisements for your business website instantly after setup and you the business owner will pay whenever an internet user clicks on your advertisement. At times it could be a good strategy to run PPC campaigns for a newly launched website whilst running search engine optimization campaigns in parallel, after the website starts to get ranked then the business will receive visitors from the internet and it may make sense [depending on the marketing strategy of the business] to pull back on the PCC marketing spend, in time many companies [like us here at Capid Houser] depend solely on search engine optimization to bring visitors to its website.

There can be another ‘what if’ where a company has a well ranked website in its target market sector with plenty of website visitors and new clients coming into its market funnel consistently however, as a part of the marketing strategy of the organisation they could be running a special event that will be for a few days only and very time specific. Due to the long term nature of search engine optimisation to take effect – in this case it may make to sense to run a limited PPC campaign in the weeks leading up to the event. All of the traffic from this marketing activity will be funneled into the specific event leads and when the event is over we can simply ‘turn off’ the PPC marketing.

Which is for your business – SEO or PPC ? we say that SEO is for the long run so if you plan to be in business this time next year and the year after then sign up for our advanced SEO business marketing strategy development to ensure that relevant content and links for your business based on industry specific keywords are produced which will result in enhanced search engine rankings in the major search engines of the world i.e. Google, Yahoo & Bing.

We here at Capid Houser would be delighted to act as an extension of your online marketing department to provide expert SEO or PPC services so do get in touch to learn how we can help to take your business forward on the internet.

Stephen C Campbell

For the face of any business on the internet and the development of its online marketing strategy it is for sure very important to design and develop a high quality website that looks good and that represents your company. The overall objective has to be to convert visitors from the internet to the website into sales. When it comes to the online strategy development of the business it is recommended that the business’ marketing efforts need to go on the promotion of the website on the internet.

There are many aspects to marketing a business on the internet which includes :-

  • search engine optimisation
  • pay per click [Google Adwords] marketing
  • Website design and development

… and one critical strategy of marketing on the internet that is often neglected by business owners of all sizes is that of the development of their reputation on the internet [online reputation management strategies]. The definition of Reputation Management is engaging in the process of building a favorable reputation online, when this is done on a consistent basis it is effectively weakening any sort of negativeness that might be on the internet thereby damaging the credibility of your business.

Every business wants to be seen as the best when it comes to a comparison with their competitors and therefore become the business of choice in a given market category, in today’s technology enabled world Online Reputation Management Marketing is mandatory. Companies of all sizes should be doing everything in their power in order to have an ongoing view of what is being said regarding the business which will eventually eliminate any negative comments or references as they focus on putting out positive views, comments and testimonials.

For the purpose of this argument let’s take a look at an example, let’s assume that your customers wherever they may be in the world find the website of your business and also come across the business website of your competitor’s site on the major search engine results (Google, Yahoo & Bing).

Your business has no customer reviews or testimonials whatsoever
Your main rivals has 55 testimonials most of which are glowing and positive

Who do you think customers will pick (or who would you pick if you were a potential customer ?)

Or, let’s take another example …

Your rival has 20 excellent evaluations and 1 unfavorable assessment
Yet you have 10 great reviews and 10 negative ones.

Who do you believe customers will select?

If any business wants new and existing clients to choose and do business with its organization, that business should on an ongoing basis take the initiative to obtain positive testimonials, comments and assessments from clients. The question is often asked, how do they go about the process of obtaining the positive testimonials ? One of the most convenient ways is to merely ask happy consumers to go online to leave testimonials for any given business. There are many creative ways that a business can go about gathering positivity about the business and when asked most clients will not have a problem leaving a positive reviews for your business which will show how satisfied they have been with experiencing the products, services & offerings of the business.

Another aspect of online reputation marketing management is for a business to carefully check out and engage with various social network audiences as these are congregating points where consumers broadcast their viewpoints concerning business experiences (good or bad). With ongoing Reputation Management Activities your business will be there to reply to and take care of any issues, the key point is that all are they to see your business responding to feedback and thereby showing clients that you business cares.

If you take some to take a look on the social networks you will be able to observe that a few of your competitors have negative online feedback & assessments and have upon further investigation you will see that those businesses do not bother to react to the bad feedback.

As you look to improve the overall talk, feedback and comments and general positiveness that is out there on the internet regarding your business – let us take care of your business reputation management marketing strategy development – so contact us to learn how we can help you build your business further using reputation management.

Stephen C Campbell