It should be stated that it is the output of any coherent top level business development plan that will drive the subsequent Digital Marketing Strategy as this part of the company’s activities [whether they do it themselves or use a full service digital marketing agency such as ourselves] will feed into the Marketing Funnel & targeted product / service Sales Funnel Strategy which in turn performs the lead generation and brand building necessary activities. The implementation of the above is in fact a combination of Marketing [that come from the strategy] Tactics that we here at Capid Houser make use of in relation to targeted internet Traffic Generation for getting increasing amounts of traffic coming to the business websites that is necessary if any lead generation or customer interaction is going to take place in any shape or form.

When we work with companies [in our capacity of being a search engine and social media marketing agency] providing website design and development for businesses services – after taking clients through the pre consulting phase they come to realise that part of the benefit of working with us is that we also provide digital marketing sales funnels in conjunction with Lead Generation tactics.

These tactics in fact serve to bring in new clients to the business’ website by nurturing them – through using chatbot marketing as well as strategic email marketing in a manner that leads them to becoming Loyal Customers who will [after excellent service has been rendered] end up being advocates for the organisation in question.

In terms of the function of a business that is constantly in touch with generating and converting leads – the internet sales and Marketing Funnels are a function of business operations that have become extremely important for educating clients in the products and services and company and operations with a view to turning Digital Internet Traffic into paying customers by making use of Marketing Automation [such as the artificial chatbot digital marketing as well as email sequencing that we provide] in order to enable business interaction to function on a 24 / 7 basis.

As we stress in our business consulting and marketing training – making use of  search engine marketing in conjunction with that of social media marketing which in turn work alongside various other new technologies is something that should be woven into the fabric of business operations. This is where examining organisational operations and then creating appropriate digital marketing strategies come into play as then the marketing agency is able to skillfully create digital marketing sales funnels for businesses which in fact are constantly executing the business development strategy.

The point being that the reason for having an internet presence [business website, social media as well as search engine visibility] in the first place is to be able to build the brand of the organisation as well as promoting products and services to specific target market segments. The marketing funnel has come into play and will in effect mimic the actions and steps that a live human being would take on the phone or in person – the sales digital funnel then in fact will need to be developed in line with the specifics of the organisation – we stress that this is where the skill of a strategic marketing consultant comes into play.

In closing – note that it is important for companies to get to grips with how marketing sales funnels work in conjunction with actual core company value propositions so that alongside having a “pretty” website; there will be a component of internet presence that constantly works to nurture leads and direct them to sales or depending on the nature of the business shuffle them through to an in person phone call where sales staff can take over from the marketing automation aspect …
… [the digital marketing sales funnel’s function is to take cold leads and take
them through a designed sequence which by the time they
speak on the phone to the company they are in fact “warm] …
… of the business and convert the warm lead into a paying customer. When examining various types of business – it is difficult to find an organisation that cannot benefit from having a custom designed digital marketing sales funnel in place in order to enhance their internet marketing presence.

The creation of a Digital [Search Engine & Social Media] Marketing Calendar forms a core component of the execution of the branding, promotion and advertising of a company’s products and services using the principle of connecting with clients using specific channels that are determined and utilised on the internet. Developing this method of internet business promotion is fundamental to top level business strategy development as it allows the marketing professionals to become organised and to take a birds eye view when it comes to what content to research, create and publish that relates to the core product, goods and services that the company in question sells into the marketplace at large.

At this point in time it is important to note that the whole point of creating a digital marketing plan and actually publishing content is to [from the point of view of Business Development and Marketing Strategy effectiveness] communicate with new clients and therefore to act as lead generation bait which in turn connect into email marketing nurturing and followup sequences.

With that said; by speaking directly to the customer by using a digital marketing content calendar which will focus on relevant happens in society such as public holidays, festivals, religions acknowledgement days, pet days, mothers / fathers day, valentines day, political historical events etc etc and the list could go on and on.

By using these events that the target market customers will be aware of and linking this with marketing content, the organisation will go on to receive higher levels of engagement that it otherwise would have. So this is the principles of making use of a search engine and social media marketing content calendar for business development purposes.

It is for this reason that companies will choose to work with a full service digital marketing agency in order to [with the understanding of their corporate strategy] conduct all of the [very] necessary market research which will consist of digging deep into social media network sentiment and trending content along with analysis keywords that come from the phrases and queries that customers key into the search engines. Armed with the trends this data can then be repurposed into blogging and article contents as well as for creating videos that can be used to speak to customers based on the concerns and discussions that clients are seen to be taking part in.

When these discussions, concerns and sentiments are translated into lead generation and customer nurturing campaigns and consistently published throughout the weeks, months and years on specific dates along with event specific content [e.g. valentines, mothers day or other public holidays] that is expertly crafted to to guide customers to learn more about products, goods and services leading to these clients [and prospects] becoming business company branding advocates.

We all understand that the fundamentals of the internet is based on that of content and the issues that any search engine and social media marketing strategy agency as well as the company looking to execute its own internet promotion plans face is first, what content subject matter to produce on a consistent basis.

The question of How to Create a Social Media Content Calendar is taken care of as a key component or fundamental of Capid Houser’s digital marketing strategy development execution that is carried out on behalf of its clients which are seen to come from different market sectors.

The content that is published on behalf our clients is part of our social media marketing agency strategy and comes in various formats and let it be said that video marketing comes in as a key fundamental when it comes to what content that we publish which will be shored up with blogging content, articles, press releases, micro blogging and others which will all serve to expand the digital marketing footprint of our partner organisation. So with that said – if you are reading this as a business owners, marketing professional, entrepreneur or work from home professional looking to focus more on your business and customers then go get in touch with us here at Capid Houser to learn more how we can assist you with taking  your organisation to the next level.

In the first instance please set some time aside to view our complete search engine and social media marketing agency strategy development process – then go through the questionairre and book a consultation call [our digital marketing agency chatbot is handling the interaction with you] so that we can get to work together in order to expand your business so that through it you will be able to more fully serve your target market customers through your organisation. Any questions then please do just get in touch : Stephen C Campbell [director Capid Houser]

In the world of marketing in general there are many moving parts and changes in terms of terminology and also when it comes to tools and techniques that can be made use of in order to enhance the way that target market customers are interfaced with. No matter what aspect of marketing is used or what terms are used to describe the tactic what really matters is how effective the method that is used to convey the message of the company in relation to key products and services.

One such term is that of Below The Line Marketing and in general this describes the strategies that companies use in order to promote products and services are via various media outlets other than what we see is in the mainstream which is that of radio, television, billboards, print [newspapers & magazines], and various film formats.

When we here at Capid Houser speak about Below The Line Marketing we apply it to Digital [a combination of Social Media & Search Engine] Marketing we incorporate this into our company client promotion and advertising campaigns. Part of the reasoning behind our school of thinking is that we develop full service digital marketing campaigns that are intended for specific target market client segments.

When we here at Capid Houser speak about Below The Line Marketing we apply it to Digital [a combination of Social Media & Search Engine] Marketing we incorporate this into our company client promotion and advertising campaigns. Part of the reasoning behind our school of thinking is that we develop full service digital marketing campaigns that are intended for specific target market client segments.

This applies for two aspects of digital business development that we recognise being that of Lead Generation in order to guide prospects through the marketing funnel with a view to converting them into paying customers and; for existing customers who depending on the business will end up becoming repeat paying customers as well as customer advocates which in turn has its own lead generation and brand building component of business development built into it.

By implementing Below The Line Marketing using core strategic techniques; it enables the company to get the most out of its advertising spend – as we work within our bristol digital marketing agency in order to provide excellence to clients in the form of internet marketing consulting, training and service delivery.

The implementation of strategic digital marketing funnels along with targeted email marketing which is in turn fuelled by chatbot agent marketing [which will further work to narrow down the focus of the customer as the artificial intelligence based agent will handle interfacing with the] all work together to make sure that when the customer eventually speaks with the company; they are actually a “qualified prospect” as they would have already answered various questions  and proven their suitability to be further engaged with the company.

The customer engagement that is implemented via the chatbot marketing agent is made possible by making use of data that would have been gathered in the market research phase [remember keyword as well as social media analysis !!] as well as data points such as customer support enquiries made by existing customers. These can all be factored into the digital marketing business development implementation phase of the company that will service to make the below the line marketing strategy execution even more effective in terms of lead generation and that of existing client nurturing.

So – terminology aside [BTL Marketing / ATL Marketing / TTL Marketing etc etc]; it is the core search engine and social media marketing agency strategy development and execution that is designed to interface with specific target market sectors as may be determined by where they interface [e.g. blogger, facebook, twitter, pinterest or maybe wordpress.com or via specified search engines or – How they connect such as will require the use of mobile marketing that within itself has become an important subset of business communication in line with that of ‘speaking to customers through targeted permission based email marketing.

Capid Houser’s Digital Marketing Customer Loyalty, Deals and Awards System is based around the fact that in terms of building out a long term business development strategy in terms of promoting and fostering customer loyalty and getting to the point that customers go on to recommend the company that they have conducted business to their friends, colleagues and family.

In terms of looking at things from a digital marketing strategic perspective and examining the results of such customer loyalty and rewards programmes have had and are having; we do know that such systems work for lead generation, building up the level of repeat business which leads to increased revenue related to the sales of products and services.

So when we stop and take a look at the business operations of some of the most iconic corporations, SMEs and other businesses throughout the world and the success that they experience with customer loyalty systems the question that is often asked is …

customer loyalty rewards programs

… How Can The Smaller Non Corporate Businesses Have Such A Fully Functioning Customer Loyalty, Deals, Coupons, And Reward System In Place ? …

During marketing strategy and business development meetings; management often consider how their businesses could develop by making use of such customer retention and loyalty rewards systems; but often at the point of discussion – when looking at the costs and complexities involved in constantly having to print coupons and cards; distribution of the promotional material not to mention the waste coupon, scratch cards and deals leaflets that no long have any use to the business due to expiration dates.

Customer Loyalty Rewards

As a functioning Full Service Digital Marketing Agency – we here at Capid Houser offer various internet marketing tools and services that businesses can make use of in order to both expand their digital marketing footprint in terms of social media and search engine marketing. In addition to this and in line with this discussion this is where our Digital Marketing Smart Phone based system has been made available for businesses from different market sectors are able to take advantage of in order to execute corporate level customer loyalty rewards programmes that server to assist with customer retention, lead generation and revenue generation based on the increased level of business that comes as a result of any fully functioning Online Shopping Deals and Coupons system that is in place.

The system functions by providing customers with their own cloud based dashboard so that they can log in at their own convenience and create their own deals [using their own company images and graphics], coupons and even quite sophisticated customer client rewards programmes that can be used to allow customers to more fully engage with the restaurant, coffee shops, beauty salon, dry cleaners or other businesses looking to take their digital marketing to a higher level.

Clients are able to share their special offers, deals and coupons on social media straight from the comfort of their mobile phones therefore assisting the business with its ongoing branding and promotion.

We consider this service offering to be …

… The Complete Smartphone Based Client Rewards, Coupons And Loyalty System …

… the system has been so designed to increase customer retention and drive product and service sales leading to growing revenue generation. So if you as a business owner or marketing professional are looking to get a fully functioning client interaction system set up for your company – let us know and we’ll get your system setup with haste.

There are many and varied ways that any company may choose to make use of Artificial Intelligence Based Chatbots within their organisations; with that said – chatbots for customer support and service is one aspect of messenger bots that is being seen to enhance business operations. With customers having to phone in the companies and to wait to speak with customer service staff employees; when they eventually get to speak with someone they will get their query resolved often in quick time as experience shows – standard questions are asked and in many cases the staff knows the correct response to give before the customer has actually completed giving the full reasoning for their phone call.

As the nature of things dictate we will see the Pareto [80/20] rule coming into play with eighty percent of the customers who call into the company requiring a set 20% of responses based upon common operational issues with products and services.

Any company when they stop and think will be able to come up with a list of common issues that customers seem to experience, this could simply due to the way human beings are in terms of approaching the use of any product / service that they have a degree of unfamiliarity with.

The same will apply when it comes to emails that are received where the customers service staff are able to respond the queries based upon those issues which they have seen to come up time and time again.

Given the argument above – this is where we see that Chatbots For Customer Service come into play in terms of enhancing the level of customer interaction and support that can be provided to customers twenty four hours a day and in most cases we do know that there will not actually be a need for the customer to actually speak live with a member of staff in order to get their issue resolved. So here is where The Intelligent Chatbot for Customer Support and Sales can be put into play in order to enhance the brand of the company by at times giving customers the very information they receive on the spot.

So as we go through the process of Customer Care Chatbot Development we here at Capid Houser would look to work with our partner customer client / to collate as complete as possible [through a series of interviews with support staff along with conversations (phone calls & in person) and the scrutiny of the company’s website and product / service operational material] a list of the [eighty percent] known responses to specific questions that have been given and program these into the Customer Support Chatbot algorithms and then the customer service responses can be delivered to the customers without the need for employee intervention.

One point worth bearing in mind is that multiple conversations

[and it is worth noting that there will be no customers having to wait on the phone whilst a member of staff is busy with another customer]

are able to be conducted at any point in time which will free up time that otherwise would have been taken up by an actual employee that they will be able to use to complete other tasks.

Now with the artificial intelligence based chatbots engine base in action, whenever customers ask questions that have not been asked before; over time these questions will be added to the overall database which will in turn when the question is posed the next time the appropriate response will be given to the customer. Over time – without having to rely on the memories or mere experience of the customer service personnel in question, the company will end up with a database of all of the questions that customers are asking which will allow them to review such information within business development planning meeting which will show exactly how customer service chatbots are redefining customer support with the use of our artificial intelligence based messenger bots.

Influencer Marketing compared to Viral Marketing

Which aspect of digital marketing Is Best For Companies

Most business are actively looking for tools and techniques that they can make use of in order to increase the conversations target market customers are having in relation to the company, its associated brand along with the products and services that are being sold into the marketplace. Due to the current state of the penetration that traditional media allows, digital marketing agencies such as Capid Houser are making use of innovation such as as voice marketing, chatbot marketing, google reviews platform for businesses, as well as Online Appointment systems in order to grab the attention of prospective customer for lead generation and customer acquisition.

Now, many have heard of some of these marketing terms …

  • Word of mouth
  • Buzz marketing
  • Viral marketing

… well no matter what terminology that is attached to the above these are very effective methods of marketing the products and services of any company along with expanding the reach of its brand.

Viral as compared to Influencer Marketing : What Does This Mean ?

Viral digital marketing is a method that companies can use in which to capture customer’s as well as the media’s attention so that they are actually talking about & discussing the brand. Now, when it comes to Influencer Marketing this will be incorporated into our digital marketing agency services program and it can readily be broken down into two components : Customers direct experience in relation to the company brand, products and services and the things that they have to say about those experiences. This serves to generate buzz & news and end up becoming a source of content that gets consumed and shared and acts as a key component of any social media marketing strategy execution program. Many who are not early adopters may well say that this is not the conventional way in which to market a company.

Influencer marketing can be said to be about obtaining the media as well as the clients attention in order to get them to talk about the company brand in a manner that is both newsworthy as well as captivating so that
others want to share the content via their social media channels. The objective here is to initiate conversations – in order to make sure that individuals are continually talking about the brand that is associated with specific products and services that will be in turn picked up by the media, key market sector influencers so that this information will be shared. This method of digital marketing strategy execution means that the company will not be talking “at” customers but that they will be seen to be actually speaking “to” them.

Does Influencer Marketing Work For Companies ?

The digital marketing and advertising market has expanded and we can see that all kinds of companies are making an attempt gain market presence. It is for this reason in developing key go to market strategies innovation are at the core in getting a brand’s attention out to the marketplace at large – i.e. with customers and the media alike. So, it is for this for this reason that marketing professionals such as ourselves continue to look and search for ever more more creative means of getting their brand more attention and recognition in order to drive sales of products and services and in turn revenues.

It is important for companies to use these marketing methods with care and integrity so that customers do not end up mistrusting the company if they see that positive news have in someway been manufactured.

This is one reason why this form of digital marketing with the referrals coming from family, colleagues and friends in relation to the company’s products and services work so well. This is one reason why we see companies using google business reviews and other methods in order to boost referrals and recommendations that come from customers.

Influencer digital marketing will continue to assist in expanding interest from consumers by sharing quality experiences and information through social media marketing channels and networks which will in turn reach target market customers. This information will in turn be used for lead generation which in turn will help turn prospects into actual customers.

The topic of this conversation is “Small Business Customer Loyalty Programs” as we consider the fact that when we look at the ongoing customer facing strategies used by some of the most reputable companies found throughout the world, we see that a large majority of them can be seen to be executing fully functioning customer loyalty rewards programmes.

In addition to this we see that they use Coupons and Deals all from a top level business development and marketing strategy perspective as they are designed to fulfill specific objectives in terms of driving business growth seen through the increased sales of products and services which come through the fact that they have come from the new leads that have been generated. Also the increased revenues would have been generated from the existing customers who come back into the business over and over again.

As an example – consider perhaps the most famous fast food company in the world where at my local outlet on the coffee cup that I purchase I get the option to save tear offs that prove that I purchase a cup of coffee.

If I choose to save up the tears offs then say when I have 6 then I will be able to present them to the checkout desk and get one free. This is an example of a customer loyalty rewards and customer retention program as I as the customer am able to increase engagement with the company by going back into the establishment for the receipt of free products and services …

… [in this case the loyalty award is a cup of coffee but it could be a free beauty facial, a free salad at a restaurant, a free oil change in term of a car repair etc etc] …

The type of customer reward will be determined by the type of company [as an example it may depend on sales volumes as in the case of a coffee shop customer can be seen to purchase one or two cups a day whereas in terms of a car repair outlet, the customer may be seen to come in say 2 or 3 times a year] – with that said in the case of the car dealer the offer could be given for referring a new customer. But the main point being made here is that from a business strategy development perspective – the marketing professional will design any loyalty awards programme that will be seen to fit in line with the top level company strategy.

In terms of putting our attention on small business customer rewards program and marketing solutions it should be made clear that as in the examples above; loyalty schemes must be developed with the needs of the business in mind as the objectives will come in various forms : one being to get existing customers to come back into the business over and over again in order to purchase more products and service; the other to acts as lead generation which will serve to build up the total number of customers that the business has in the long run which in turn will have a bearing on the revenue generated by the business.

So given the arguments above; what shall the owner of a chain of 4 or 5 coffee shops do or a beauty salon chain owner with a handful of beauty parlours or in the case of a restaurant owner that owns say three or four dining outlets do in order to develop their own small business customer rewards program and marketing solution ?

The point above is stressed given that in most cases these classification of business will not have millions of $ or £ that are needed to print out flyers, leaflets and credit card sized loyalty schemes which at times expire and the business is left with at a lot of wasted material that simply have to be discarded.

… Well as with so many things that we see around us today here is where technology [in this case in the form of digital marketing] comes into play …

….. as now companies can work with a full service digital marketing agency in order to effect customer loyalty programs that actually function via the mobile phone of the customer, is based in the cloud and that the company is able to use in order to develop innovative digital marketing customer loyalty systems and at the same time building an ongoing database of new customers as well as raising levels of customer satisfaction by giving customers rewards in terms of services and products which in turn will encourage them to spread the word about the business operation between their friends, family as well as their colleagues.

One other aspect of being able to make use of customer loyalty and rewards programmes that are based on digital marketing principles is that these deals, coupons and awards are readily able to be shared via social media sites such as facebook, twitter and youtube as well as via the search engine marketing content portals.

So now as small businesses look to gain a competitive advantage within the marketplace; they can look to digital marketing including search engine and social media strategies that can be used to widen the scope of the brand, generate new business leads and encourage existing customers to come back into the business over and over again as well as acting as business advocates.

Within the digital marketing field things are progressing and moving at a rapid pace; when it comes to interfacing with the customer at the company website – conversational marketing with the use of ChatBots which has Artificial Intelligence technologies at its core is on the rise. We here at Capid Houser are in line with the power that Strategic AI ChatBot Marketing can bring to the implementation of the marketing strategy of any business.

One of the wonderful aspects of using conversational marketing with Chatbots is that they only get activated when a person arrives at the website that the ChatBot has been installed on. At this point in time the business can interact with customers no matter what time of day it may be.

Preprogrammed automatic responses can me made to do so many things for any company as an example users can be shown a restaurant menu or a list of services that a beauty salon may have on offer. The action can be triggered by various keywords or triggers that can be used to initiate multi topic discussions, these conversation can be programmed to get right to the bottom of issues that the customers may be experiencing.

Understand the problem, queries or issues that customers are experiencing will assist the company in understand the customer more deeply and therefore refine the business development strategy than in turn will be used to gain more customers and generate incremental revenues.

ChatBots are here to stay – as they can be intelligently utilised to increase the amount of customer interaction, answering questions and from a process driven point of view review all responses and then after careful analysis refine marketing development.

This is how the current digital marketing strategies are being played out and when it comes to dealing with customer support – chatbots are an excellent way to handle this necessary part of any business operations. Using ChatBots for customer service queries can push clients down into the sales pipeline and lead to revenue generation.

With customer support in mind and linking this back to digital marketing content generation and publication that in turn brings customers to the company website will assist the company in gaining the maximum return on the investment made in terms of digital marketing.

So the thing to do is to develop a coherent online marketing strategy – uniting all social and search engine marketing channels to drive traffic to the marketing chatbot with a view to engaging the customer and enhancing the view of the company’s brand, products and services.

Again – it is wise to carefully and strategically place ChatBots on specific pages on the company website; in this way we are able to grab customers attention and generate as many ChatBot initiated conversations as possible.

chat bot marketing

Digital Marketing Strategy Development continues to grow and progress along with the other technological advancements we see around us in society. When it comes to Business Development and Branding Company websites play a central role in our we interface with customers as in the vast majority of cases, customers will form a view of us based on the interaction they have with our website along with the content that they read and consume both on our business website and on other blogs, press releases and of course via social media. We have seen an evolution of ways in which to capture website visitor’s attention and one of the latest innovations is in the form of Chat Bot Agents that are based on artificial intelligence technologies that actually learn user behaviour and makes adjustments accordingly.

Capid Houser’s ChatBot Marketing Agency service offering has been developed in order to stay current and relevant in relation to market movements, not that we change our strategies based on every market movement but we can see that with Facebook and other major corporations putting major strategy efforts into Conversational Marketing With Robots that this form of marketing is set to grow over the coming years; and it our goal to bring the best world wide ground breaking technologies to our customers.

ChatBots are indeed the future of marketing and some of what Capid Houser’s service offering provides is as follows …

  • Completely Custom Designed
  • Provides Industry Specific Options
  • Builds A Database Of Website Visitors
  • Provides Marketing Analysis Of User Interaction
  • Fits Into Business Strategy Plans

… and with the Chat Agent on hand 24 hours a day, 7 days a week interfacing with every website visitor the business is able to fully benefit from all of the Search Engine & Social Media Marketing efforts by maximising customer engagement and carefully guiding clients through the marketing funnel, again we stress that all of the decision matrix paths are designed and based around the core business strategies that have been deployed by the corporation in question.

Indeed, it is the consultative approach that we take when we design, develop and execute chatbot marketing agents for clients that will enable the company to add an extra dimension to its Digital Marketing Strategy Execution efforts. With the rapid rise in messenger apps like Whatsapp and Facebook messenger, ChatBot marketing is well set to be a major component of business growth as we continue in 2019 and beyond as more and more of marketing is based around the company website; as an example in the case of a restaurant food service establishment this could be accomplished in the form of reviewing results of customer choices that are made via the ChatBot in terms of food choices; this could culminate in refining and defining food and drink menus.

In terms of Real Estate & Lettings Agencies we find that ChatBots Bots are well and truly poised to provide massive assistance in terms of customer support and segmenting those searching for properties into market classifications e.g. Looking for apartments, Landords wanting to purchase, Buy To Let business people etc, etc. All of this can be accomplished and also make use of Real Estate Chatbots for Lead Capture which will allow the property company to focus in on acting on the actual intentions of the customers which would have all been captured seemlessly by the Real Estate Agents Marketing ChatBot that would have been programmed to act in accordance to that which is needed by the specific property sales, renting, lettings or investing company.

No matter what stage of Digital Marketing Strategy & execution a company finds themselves in, the fact remains that Artificial Intelligence & ChatBbots set to continue to shape what will be the future of website customer interaction which will in turn feed into business strategy and that of digital [search engine & social media] marketing development. What some terms as conversational or ChatBot Marketing for Customer Service is definitely here to stay and as soon as companies get their 24 x 7 ChatBot Agent working for them the better as it will serve to provide a competitive advantage in the market place, but more importantly serve to develop more targeted products and services through the use of the analytics data provided along with higher levels of customer service which, in the end is that which a company exists !

We here at Capid Houser of course make use of digital marketing as a key component of the go to market strategies that will be developed when working with a client, in executing the digital marketing [search engine and social media] aspect of the company’s marketing – effective facebook digital marketing strategy development will be a part of the marketing funnel that will be developed to guide customers from strangers to paying customers.

Now, when people look to Hire a Digital Marketing Company such as ours in order to develop and execute strategic facebook marketing campaigns; we always explain that the thing or object that we call a pixel is actually a description of that which is probably Facebook’s Advertising platform’s most powerful feature for those wishing to use it for marketing purposes. The pixel carries out many different and varied functions such as tracking what website visitors actually do and; it has been designed to work with all computing devices i.e. desktops, laptops, smart phones and tablets as well as functioning via all IP addresses.

Once a website visitor has been connected with the pixel – just by visiting the website using their favourite browser, now as we will implement; as the business executes a marketing campaign based on the previous website visitors then they will be able to rest assured that their marketing messages will be shown to those website visitors one of the great thing is that it does not matter whichever computing device they happen to be using, also from a geographical perspective the advertisements can be show to them too. Here we have looked to classify various topics in relation to Facebook Ads in order to make them as effective as any marketer would like them to be.

One : The business targets a warm or hot audience

Unlike cold audiences, it is easier for warm or hot audiences to convert because they already know they brand or business. It is a fact that very few of those who visit any company’s website for the first time will actually go on to purchase goods and services on that specific first occurrence. It is for this reason that we now make use of that which we call retargeting – these are used within specific advertising campaigns and the for sure assist in providing the business with more chances of those website visitors turning into paying customers.

Two : Expand the scope of the business brand

On the second point of contact with your business in my work as a digital marketing strategy consultant we know that prospects or leads may start opening themselves to your business. They may not be ready to buy from you yet, but slowly they are becoming more aware of your brand. At this stage, they are in the middle of your sales funnel (consideration stage). By carefully presenting marketing messages to customers over and over again, marketers are then able to move customers down through the marketing funnel – by definition this will mean that customers are then more susceptible to making purchase decisions.

And so in conclusion, if any company in question chooses to develop and execute their own Digital [Search & Social Media] Marketing Strategies; we are confident that by making use of the tips providing above, any digital marketing campaign will be more effective and will results in the business in question getting the maximum out of its chosen go to market campaigns.