There are 3 main aspect to the field of maintaining a company’s Reputation.
.
Part 1 is that of Reputation Building. This involves creating and deploying …
This and more is covered in a 12 minute video I created that summarises 7 steps to building Google, Trustpilot, Yelp, FourSquare, Yell & multiple other business review sites.
.
Our desire is for your company to watch the video above, take notes & actually implement the process to build the brand in your specific market sector in and around your location
Part 2 relating to the topic of Reputation is that of Reputation Management. This field of digital marketing is based on our process of systematically monitoring your company’s business listings on multiple reviews sites such as Scoot, Facebook, TouchLocal, Google, Trustpilot, Yelp, FourSquare, Yell & more.
.
Monitoring business listings allows the company in question to receive Instant Alerts e.g. via SMS allowing for instant responses and the ability to deal with any customers dissatisfaction issues immediately. We recommend responding to all reviews that end up online, but in particular to respond to the negative reviews with a view to considering the potential customers in & around the location of your company reading those responses.
.
Monthly reports allow for recent & relevant customer feedback data to be fed back into ongoing business development planning. With potentially 100s or 1000s of business reviews [that go online] and feedback [that can be used & action taken on internally] & not being harnessed as your company looks to gain & maintain an edge in your market sector, we highly recommend systematically reconnecting with past customers, we set out the exact steps to do so here.
Part 3 relating to the topic of Reputation is that of Marketing your company’s Reputation. Reputation Marketing includes …
All of the above work together to build a strong foundational reputation by systematically taking any company’s previous business reviews and actively marketing them. Monthly reports allow for the understanding of incoming reviews [Reputation Building] that subsequently end up being marketed using the above methods.
.
With potentially 100s or 1000s of business reviews sitting there – essentially dead – that can be used as a component of outbound marketing – it shows how Reputation Marketing fits into the overall top level business development planning & execution.
.
We highly recommend systematically taking your existing business reviews and using them as a matter of process in Social Media, Videos, Display Ads, Dynamically on your company website.