Social Media Optimization [or Marketing] is the process of executing marketing awareness strategies via making use of various Social Media Networks and portals such as Facebook, Twitter, Google & Tumblr. Social Media Optimization boosts awareness in relation to the overall brand of the company and in expanding the digital marketing strategy’s scope looking to raise awareness and engagement of the various products and services that are being sold into the marketplace.

It is important to make the distinction between different branding strategies which will involve the development of brand equity in relation to the core components of building awareness and connecting with influencers all as part of the design of being part of the conversation within the social media sphere and establishing authority within the market in question.

Social Media Marketing has emerged …

… as a modern day technology enabled marketing channel which it is important to note is a subset of the overall Digital Marketing channel which itself is one of the marketing channels that companies can use to communicate with their specified target market sectors. Social Media Marketing can be used to effect many aspects of the overall business strategy, some examples that we actively use social media for is to

  • Expand The Scope Of The Brand

  • Promote New Consumer Acquisition

  • Establish Thought Leadership

  • Enhance Search Engine Marketing

  • Intensify Customer Engagement

  • Ignite Consumer Loyalty

  • Build Brand Associations

  • Create Location Specific Buzz

Social Media Optimization will help a business with its ability to reach out to clients and when executed in a strategic manner will serve to enhance any brand through the social media networks as friends, fans and group members all have friends and associated in their network and their friends also have their network of friends that they trust.

When it comes to the products and services that a business sells into the marketplace the widespread use of the internet means that both potential and existing customers are searching for information specifically about and related to those products and services on the internet in general as well as within the many social networks that populate the internet.

If a business takes the stance …

… not to strategically enhance its online social presence it can be said that that business is effectively not presenting prospects with the choice to become initial purchasers who in turn could end up being repeat and loyal customers who also end up being someone who promotes your products and services to others. Here are some facts and figures that are worth considering when it comes to making use of Social Media Marketing for business …

Social Media Marketing Strategies For Business

In light of the above let’s take some time to consider further why a business needs Social Media Marketing & Optimization. Social networks are a great means to building brand name recognition and it promotes consumer engagement and commitment.

Researches shows that 65% of people who are consumers use social media networks to learn more regarding products, solutions, business opportunities and brands. Some 53% compliment brand names and 70% took the time to read about other people’s experiences with the products and services that they are considering purchasing.

The Use Of Social Media Networks

The use of social media networks are being used to target chosen client market segments by businesses found the world over as the identified target market customers can be found to be searching for and interacting with information related to the products and services as delivered by those companies – this trend has seen to be increasing over the past few years.

Exactly what do we at Capid Houser do in relation to executing Social Media Marketing & Optimization Strategies ? We focus our strategic initiatives on the main and what many consider to be the dominant digital marketing social networks today :-

  • Facebook
  • Pinterest
  • Twitter
  • Blogging

We however, additionally offer social media optimization for some of the other dominant networks including YouTube, Blogger and several others. We have the facilities and capabilities to establish and optimize your accounts on all of these social networks in order to raise the profile of your business in the eyes of your target market customers.

  • Facebook

    Facebook has more than 1 billion month-to-month users and this number is expanding day by day. A particular Market Segment of your ideal clients are congregated on Facebook and as they come across a particular company and brand they should see developed profiles and fan pages that showcase and serve to enhance the brand of the organization. Users should see the details of the company. It is important to make clients see that there is a human behind any business and for this companies need to engage with clients using industry specific articles, messages and comments. As we at Capid Houser execute your Social Media Marketing Optimization strategy using facebook we will ensure that your account is active and kept up to date.

  • Twitter

    Twitter has 200 thousand regular monthly active individuals that produce over 340 million tweets a day. We at Capid Houser will establish your account, blog post routine tweets and work to add to your list of followers.

Social Media Optimization will help a business with its ability to reach out to clients and when executed in a strategic manner will serve to enhance any brand through the social media networks as friends, fans and group members all have friends and associated in their network and their friends also have their network of friends that they trust.

When it comes to the products and services that a business sells into the marketplace the widespread use of the internet means that both potential and existing customers are searching for information specifically about and related to those products and services on the internet in general as well as within the many social networks that populate the internet.

  • Google +

    The most recent player in the game is now the No. 2 social network. It now has 269 active month-to-month users. One of the reasons why Google + is so beneficial for business is that it brings significant search engine optimization benefits to the business. We at Capid Houser will set up your profile and optimize it by using your company details &  information, keyword phrases and images. We are able to publish updates and share blog posts to improve your online social media presence.

  • LinkedIn

    LinkedIn is [rightly or wrongly] considered by some as perhaps the most effective platform to use when it comes to Business To Business Branding & Marketing. LinkedIn has 87 thousand individuals in 200 countries to date. We’ll develop your profile and engage with relevant discussions and teams that will serve to enhance your business.

Social Media Marketing & Optimization is a task-intensive online which requires hours of daily connecting with potential customers. Taking this on within your business could mean that your business ends up only working on this task and is deflected from working on the core competency of the business. We at Capid Houser are here to act as your Social Media Marketing Strategy department so get in touch now so that we can get started to enhance your online presence using the social media networks.

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