We always get questions from prospective clients and in various business discussions relating to ‘How Do I get My Website To Rank” in the searchEngines i.e. Google, Yahoo & Bing ? The majority of people who are not skilled in Digital Marketing Strategy Development and Search engine Optimization spend most of their time focusing on their Business Website, i.e. they modify keywords in the content on their website and ‘play arpund with meta tags and related items on the website itself.
We try to stress the point that it is largely the content on the internet in general that affects the ratings of a given website as opposed to the content on the website itself. The content needs to be created on an ongoing and consistent basis and therefore we have outlined the Content Creation Process for Digital Marketing in the infographic below.