One of the most common questions we are asked is that of …

“what is it that you do on a monthly basis for your clients in terms of Social Media & Search Engine Marketing activities ??”

… we have set out to provide a comprehensive guideline within our Social Media and Search Engine Marketing Primer which is available as a free download for anyone who is interested.

Let’s first consider ‘Search Engine Marketing which normally forms a key service offering of any Digital Marketing Agency. This is driver by the internet as indicated by the keywords that potential [or existing] clients or those interested in related products and services type into the search engines. This of course is changing on a less than second by second basis. The objective here is to put our clients in a position so that when one is looking for whatever they have to offer, they come across content that directly or indirectly leads back to the company, its main website or other primary internet presence. This is a key point as the company website many well not be the first place that one encounters your company, its brand or products and services. Therefore a key part of the daily activities is creating and publishing content related to the keywords we spoke of above and positioning this content accordingly so that consumers will follow through to take whatever action we devise [exchanging an email address of other contact information is a tried and tested way to bring clients into the marketing funnel].

Next we can turn our attention to Social Media Marketing which is driven by comments, likes, interests, groups and conversations – the content of which gives us an indication of what it is that the user has an interest in and allows us to join any existing conversation, start new topics and groups all with the objective of building communities around products and services, build the equity of the brand, drive internet traffic, build a database and ultimately drive sales and revenues. People spend a great deal of time within the social media networks giving their thoughts and feelings which related to their experiences with companies along with the products and services that they may purchase. All of the social media ‘chatter has evolved into a sub digital marketing channel that has been proven to pay back in dividends and enables companies to reach out to clients in ways that they were not able to do just a few short years ago.

Whether or not you are planning to make use of Social Media and Search Engine Marketing services that Capid Houser has to offer, you may wish to become familiar with the processes and fundamentals behind the work that we carry out on behalf of clients. So feel free to access our Digital Marketing Methodology Primer and use the information contained therein to benefit your own digital marketing efforts.

Should you have any questions – do hit the contact link above and reach out to us.

In your Digital Marketing service.

Stephen C Campbell [& the Capid Houser Digital Marketing team]

digital channel marketing

Channel Marketing within the Digital Marketing context is something that we here at Capid Houser think should be considered and dealt with from a top level strategic business perspective as more and more companies look to stamp their presence within the Digital Marketing realm which of course consists of many varying aspects such as …

  • Video Marketing
  • Podcasting
  • Email Marketing
  • Blogging
  • Press Releases
  • Social Media
  • Search Engine Marketing

… and of course there are many other tools that any company can use within their Digital Marketing Mix.

Channel Marketing fundamentals says that a retail outlet, coffee shop, beauty salon, car showroom, distribution outlets can be termed as Channels to Market. We can then look at the total realm of Digital Marketing as a Channel to Marketing and then the list above may be viewed as sub Digital Marketing Channels.

This leads us on to the topic of developing digital marketing campaigns and connecting any internet marketing activity to its intended target market segment via appropriate sub Digital Marketing Channels. The question that continually needs to be addresses and answered by a Digital Marketing Agency that is developing and executing Social Media, Search Engine Marketing Campaigns and more for its end user clients is how can on a continuous [say monthly] basis refine the message of our clients to make it relevant for the target clients. This will serve any marketing campaign in terms of engagement and ultimately culminating in building a [potential] client database for future marketing purposes.

The Channel Marketing fundamentals when carefully applied to Social Media, Search Engine Marketing, Video Marketing and the whole Digital Marketing mix from the campaign development stage right through to the continuous execution will result in more efficient internet marketing activities that will serve to build the brand equity of any corporation, brand or organisation. Attract potential clients into the marketing funnel and lead to more repeat business and revenue generation which of course is one of the key purposes of the process of the function of marketing.

Some say that the term ‘Digital Marketing’ for business should just be ‘Marketing’ that is to say that the term Digital may as well be dropped as so many businesses out there are solely using Digital Marketing Agency’s [such as Capid Houser] to promote their business, its products and services and the underlying brand. As we define the process of developing a strategy and rolling it our for a business we build this particular marketing process around three main pillars i.e.

o> Search Engine Marketing
o> Reputation Management Marketing
o> Social Media Marketing
o> Paid Advertising

… i.e. according to the needs of your business it is a combination of the above that will be utilised in order to get the message of your company out to your chosen [this may have yet to be defined by ourselves on your behalf !] target market segments.

Search Engine Marketing is of course based around ensuring that your business website or other internet properties that are owned by your business is found when users go the various search engines that exist [Google, Yahoo & Bing of course being the most prominent ones] and search for topics related to your business. This form of marketing is based around the ‘Keywords that users type into the search engines and making an ongoing structured analysis of those relevant keywords can well serve as a basis for content creation.

Content creation and the publishing of that said content of course lies at the heart [in line with Social Media Marketing & Reputation Management] of how search engines determine just which websites should be served up in the search results relating to a particular keyword search. Links within the content that has been published on say a Tumblr Blog can direct users to different pages of your business website for the desired effect. With your quality content published around the internet they as well as your website can appear in the search engine results to for a part of your business search engine marketing strategies.

Reputation Management Marketing is a subset of Digital Marketing that has grown over the past few years and deals with the Public Relations aspect of your business based on various internet portals that exist for the publication of customer reviews, product descriptions, user testimonials and related content that also get indexed by the search engines and of course are a major source of content consumption by your current or prospective customers and of course of that of your competitors.

Carefully managing the publishing of content on the vast number of these properties has now become essential as well as reacting to questions and comments that may be posed by prospective or current clients as we live in this increasingly digital age.

Social Media Marketing has now become familiar to most of us whilst many of us use sites such as Facebook as our primary means of communicating with our friends, colleagues and family members. Well; in terms of marketing with individuals interacting by giving their suggestions, liking certain topics and commenting on their shopping and product experiences this provides a wealth on information that can be used for marketing a product or a service. If for example someone is a member of multiple pages or groups related to beauty, hairdressing and maybe restaurants – by using the advertising platform of the various social media networks and carefully and strategically placing adverts, special offers, coupons, time sensitive deals and other marketing collateral in front of users – this can serve to bring individuals into your marketing funnel.

Paid Advertising is used within the search engine and also within the social media marketing spheres and across the various advertising networks that exists that may display banner ads as an example, one can get their messages displayed organically which takes times or choose to get instant website or social media traffic by paying for ads to be displayed and thereafter funneling the users into the company marketing funnel as appropriate.

It is due to the various complexities involved in analysis internet activities, creating and publishing multiple pieces of content on a daily basis that has given rise to Digital Marketing Agencies such as Capid Houser as many companies just do not have the time, skills or money to execute all of the digital marketing activities themselves or indeed to take on additional staff to perform the skillful tasks. The question is often asked – should a company do this themselves to which we reply providing the analogy that BMW do not make tyres but they need them for their cars or Coke do not make bottles but they need them for the drinks and indeed there are many companies that focus on their core competencies and partner with marketing experts to develop and deliver their messages.

So if you are really looking to make your digital marketing for business a success – why not contact Capid Houser today and let’s being a discussion and see how we can work together to market your business using the various digital marketing technologies that are available to us.

IPadPro
Apple said it is investigating the issue, and suggested turning the device off and on again may help in the meantime. The iPad Pro, Apple’s largest tablet, was released earlier this month.
Taking a look at this news story of course leads us to consider the events in terms of the overall Digital Marketing Arena along with the sub marketing channel which we can term Mobile Marketing and of course the surge in sales of Mobile Devices and Smart Phones only goes to strengthen the message that needs to be highlighted to more and more business owners of the importance of …

First – having a mobile optimised website to showcase their business
Secondly – ensuring their marketing is appropriately created with a view for consumption on mobile devices

… The uptake of the use of Tablets such as the iPad and Samsung’s Galaxy range has opened up new avenues for companies to be able to get their messaging out in front of their target market sectors. This of course means that so many companies are making use of digital marketing and social media agencies due to the complexities involved in researching and creating content in order to build out a comprehensive digital marketing strategy.

For sure Apple will solve whatever problem exists, allowing companies to have their mobile optimised websites fully displayed on the iPads as they fully expand on their mobile marketing business strategy in order to give the customer the best possible user experience.

As companies continue to innovate with technology; we will be continually taken into new avenues in terms of how we use such technologies to market to and reach our target market segments. For now we can safely say that mobile marketing is [or should be] on the agenda of marketing departments throughout the world as companies look to develop their messages, pass those message through the digital marketing channel and reach their target market segments who hopefully will become customers.

Marriott
Marriott CEO Arne Sorenson, provides insight to the enormous growth in the company’s marketing practices. He states [in http://video.cnbc.com/gallery/?video=3000439857] that the company is “dramatically stepped up what were doing in social media and the way we are going about marketing” he also stated the historically the company focused on using its Marriott rewards program and that was sufficient for yesterday’s mode of operation and reaching out the end user clients.

In our work as a digital marketing and branding agency helping companies with social media and digital marketing strategy development and execution, we come across many companies that are resistant to chance therefore we were encouraged when Mr Sorenso mentioned how the company continues to bring in ‘fresh blood’ into the organization in order to educate and bring the company up to date when it comes to using the full suite of digital marketing tools that the internet has to offer [in this case he focused on social media marketing for business]. He touches on the digital marketing aspect of content marketing and digital strategy, noting that any content produced by a company has to be engaging and relevant in order for the people it was intended for to want to consume that content – which can of course come in many formats such as …

o Video
o Audio
o Image
o Article
o Press Releases
o Contests
o Blog Posts
o Forum Interactions

… and the list could indeed go on an on. Mr Sorenson talks about ‘getting into the conversation’ which is a point that many companies really need to take note of. It is no longer just about ‘dumping content on the internet, consumers are already engaged in their own worlds and it is for the company to determine the point of interest that relates and then to use this angle to join in.As we act as a digital marketing and social media agency that takes away all of the work that is involved in continually developing content and strategically publishing that content on the internet on relevant portals and social media sites all tied in to generate leads for the company and to give valuable exposure in the marketplace.


Digital Marketing Social Media Agency

The graphic above serves to summarise some of that which comes with our ongoing digital marketing agency service offering for companies, you will see that we use a combination of tools such as Email Marketing, Social Media Posting [to sites such as Tumblr and of course Facebook] – in addition to that which is illustrated in the graphic, we execute Lead Generation, Loyalty Programs and Viral Contests in combination with other activities in order to provide a comprehensive marketing solution for customers. The service is particulary suited to retail businesses such as Restaurants, Coffee Shops, Beauty Salons, Jewellery Shops, Auto Car Dealers & Gymnasiums as well as any other business that wishes to engage with its target end user clients using the digital marketing channel whilst being able to be freed up to focus on its core business competency.

If you as the business leader or as a concerned employee would like to make your digital marketing and social media marketing activities that much more effective – you are encouraged to get in touch with us here at Capid Houser, we will then in turn speak with you to see how we can work together to help you with your desired business goals.