The suit filed in Washington Superior Court claims the unidentified defendants were selling reviews on online marketplace Fiverr.com. Fiverr is said to be cooperating with Amazon.
This makes very interesting reading as we spent some time on this topic as part of an overall digital marketing services uk workshop with a group of clients, the sub topic was that of our reputation management marketing fits into the daily strategic …
… digital marketing and social media activities of any organisation or company needing to enhance its marketing efforts such as …
o Beauty Salons
o Auto Dealers
o Fashion Retailers
o Food Retailers
… and the list could of course go on and on. In particular we focused on setting up a defined process for providing incentives for real customers to come back and leave positive testimonials based on their real life experiences with the company. We specifically spoke about not doing what is referred to in the subject of this post, i.e. buying reviews or getting false reviews posted in order to boost the reputation of any business.
Looking at marketing from a tops down approach, clients are reminded that there are always multiple channels to market and that digital marketing and social media is one of them, it is therefore important to ensure that other ways [channels] of communicating with clients are used as; some clients are more used to their way of interaction. With that said, when it comes to boosting the online reviews and reputation management – the face to face in person, over the counter method still works, from there we can guide clients into passing their positive feedback and reviews on our business down into the digital realm.
In closing company owners are reminded that effective business marketing on the internet works in conjunction with multiple moving parts, therefore they are advised not to isolate any one activity but to execute social media and digital marketing campaigns in order to gain maximum online exposure. In the long run, a few real life positive reviews and testimonials work far better that many false fictitious ones – keeping it clean and honest will pay back in dividends in terms of customer interaction, new & repeat business leading to revenue generation.